Only the most demanding training programs qualify for OMCP Certification. Training and educational programs that are OMCP Authorized provide enhanced value to students and organizations.
Charter Level Corporate Memberships are also available.
Becoming an OMCP Authorized Training Provider
Courses must be directly related to one or more of the online marketing disciplines, currently:
- Search Engine Optimization (SEO)
- Online Advertising (Paid Search)
- Content Marketing
- Mobile Marketing
- Conversion Rate Optimization
- Social Media Marketing
- Email Marketing
- Online PR
- Web Analytics
- Data Governance and Management
Authorized Providers and Recognized Courses
An Authorized Provider must offer, regularly deliver, and maintain three or more OMCP approved courses that meet the following criteria.
Institution must show a minimum of 50 identifiable graduates of the submitted online marketing course.
Course Content Criteria
Course(s) must thoroughly prepare a graduate with the abilities, skills, and knowledge commonly associated with qualification for employment in a minimally-supervised position in online marketing.
Curriculum content must consist of no less than 26 hours of formal instruction comprising 16 hours of lecture per discipline.
Curriculum must require a passing score (≥ 70%) of a multiple question test, of no less than 50 questions per discipline, which assesses comprehension of six or more concepts related to each discipline.
Institution must provide evidence that training material related to online marketing is reviewed and updated to apply to current practices each calendar quarter.
Training content must be provided and updated by working professionals who:
- regularly earn income by providing up-to-date online marketing services to clients or organizations
- are regularly accountable to the scrutiny of other working professionals via published material, keynote speeches, or conference panel sessions, in the digital marketing industry
“PDU Only” Qualification
Courses that meet some but not all of the above criteria may still be recognized individually for OMCP Professional Development Units (PDUs). This includes courses provided by, delivered by, or funded by an institution or vendor that derives the majority of its revenue through online marketing services or online marketing products.
Assessment and Fees
Curriculum assessments will be conducted by independent curriculum specialists selected by the OMCP Academic Review Board.
Fees for assessment will be set in advance depending on volume of course content.
OMCP Corporate Member
Becoming an OMCP Corporate Member demonstrates your commitment to a qualified, peer-reviewed industry standard for online marketing professionals.
Corporate Members will be asked to vote on:
- significant standards changes
- the inclusion of new Authorized Providers
- and the acceptance of new Corporate Members.
Charter Level Corporate Memberships are currently available for $1000 annually.