Podcasts

What are the core practices for choosing keywords for your SEO campaigns?  What are the resources we should focus on?  Author expert Matt Bailey shares SEO best practices for keyword research in this OMCP podcast. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and exams.  This is an OMCP pilot program that may continue based on member interest and support.  Stay subscribed to the OMCP newsletter to get new episodes. Episode

What are the core practices for video marketing?  How do we optimize for discovery, watch time, and shares?  How do we engage influencers?  Author expert Greg Jarboe shares video marketing best practices in this OMCP podcast. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and exams.  This is an OMCP pilot program that may continue based on member interest and support.  Stay subscribed to the OMCP newsletter to get new episodes. Episode

What is the value of an SEO link?  When can a link cause more damage than good?  What are some common and alternative ways to get links for SEO? Author expert Debra Mastaler shares best practices with OMCP in this podcast. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and exams.  This is an OMCP pilot program that may continue based on member interest and support.  Stay subscribed to the OMCP

Rand Fishkin Wizard of Moz “I think it would be really really powerful and it would be wonderful to see people coming out of those certification programs doing a wonderful job in the industry and then having that certification program be able to be recognized by agencies who hire consultants, by businesses that hire in house SEOs, by marketing teams that want their marketers to get trained.”     Welcome to ‘Take Ten’, OMCP’s podcast where we spend 10 minutes, more or less, talking to online marketing thought leaders, educators, and