OMCP covers the practices and skills that relate to increasing the online presence and reputation of a business, product, or service. To receive an individual OMCP certification, one must complete an authorized training program and pass an OMCP approved test.
The OMCP standard is focused on practices that bring long term benefits to reputable organizations and businesses.
Disciplines recognized by OMCP standards include:
- SEO (including Mobile and Local)
- Web Analytics
- Online Advertising (PPC, Social, Display, Video & SEM)
- Landing Page and Conversion Rate Optimization
- Social Media Marketing and Online PR
- Email Marketing