What does OMCP not cover?

OMCP does not certify the ongoing behavior or business track record of individual marketing professionals, consultants, agencies, or businesses.  Ethical practices are taught by most OMCP Authorized Providers, however it is not within the scope of the OMCP standard to enforce personal or ethical behavior.

While “tricks” and practices that take advantage of loopholes in Internet marketing are acknowledged as worthy case studies, these techniques are considered outside the parameters of Online Marketing Certified Professionals.

The OMCP standard is focused on practices that bring long term benefits to reputable organizations and businesses based on best practices and accepted methodologies.