Why are there multiple levels of Certification?

OMCP Awards two levels of certification:

OMCA is a valuable entry-level certification for online marketing associates and entry-level practitioners. Designed for those with little online marketing experience, the OMCA demonstrates foundational knowledge of online marketing concepts and generally accepted practices across multiple digital marketing disciplines. Learn more about OMCA Certification

OMCP is the industry’s premier certification for online marketing professionals who have a combination of extensive professional experience and training from qualified providers. Designed for those with more extensive online marketing experience, the OMCP demonstrates a thorough knowledge of online marketing concepts and best practices across one or more digital marketing disciplines. Learn more about OMCP Certification