Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
Web Analytics
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In the context of Web Analytics: What are generally accepted methods for collecting ecommerce dat...
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In the context of Web Analytics: What are examples of five (5) generally accepted KPIs and / or m...
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In the context of Web Analytics: What are generally accepted methods for performing social media ...
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In the context of Web Analytics: What are generally accepted methods for specifying KPIs to evalu...
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In the context of Web Analytics: What are the generally accepted practices used to create an anal...
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In the context of Web Analytics: What are generally accepted methods for identifying and correcti...
In the context of Web Analytics: What are the key differences between analytics resources and tea...
In the context of Web Analytics: Which departments or roles are typically responsible for analyti...
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In the context of Web Analytics: What are generally accepted principles for analysts to determine...
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What are generally accepted practices for involving developers in digital analytics? Answers must...
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In the context of Web Analytics: What are generally accepted methods for specifying KPIs to evalu...
In the context of Web Analytics: What are unique visitors? Answers must include: Definition of te...
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In the context of Web Analytics: What are generally accepted practices when initial analysis yiel...
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In the context of Web Analytics: What are generally accepted methods for analysing user behaviour...
What is web analytics? Answers must include: Definition of terminology, Importance of the concept...
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In the context of Web Analytics: What is the role of the dashboard in supporting business insight...
In the context of Web Analytics: Which departments or roles are typically responsible for analyti...
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In the context of Web Analytics: What are generally accepted methods for selecting KPIs that driv...
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In the context of Web Analytics: What attributes are necessary to create a KPI? Answers must incl...
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In the context of Web Analytics: What are generally accepted tools and systems for creating meani...