OMBOK Competency: Content Marketing

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

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In the context of content marketing, what are generally-accepted practices in creating calls to action?
Content Marketing
In the context of content marketing, what are generally-accepted practices in creating calls to a...
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In the context of content marketing, what are generally-accepted practices in managing the process of writing customer-focused language?
Content Marketing
In the context of content marketing, what are generally-accepted practices in managing the proces...
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In the context of content marketing, what are generally-accepted practices in managing the process of writing for readability?
Content Marketing
In the context of content marketing, what are generally-accepted practices in managing the proces...
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In the context of content marketing, what are generally-accepted practices in creating compelling headlines?
Content Marketing
In the context of content marketing, what are generally-accepted practices in creating compelling...
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What are generally-accepted practices for establishing measurement criteria for content marketing that map to company goals?
Content Marketing
What are generally-accepted practices for establishing measurement criteria for content marketing...
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What are generally-accepted practices for defining content frequency matched to resources and planned content marketing outcomes?
Content Marketing
What are generally-accepted practices for defining content frequency matched to resources and pla...
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In the context of content marketing, what are generally-accepted practices for defining an optimized plan for news feeds?
Content Marketing
In the context of content marketing, what are generally-accepted practices for defining an optimi...
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In the context of content marketing, what are generally-accepted practices for defining an optimized plan for publishing sites?
Content Marketing
In the context of content marketing, what are generally-accepted practices for defining an optimi...
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In the context of content marketing, what are generally-accepted practices for defining an optimized plan for review sites?
Content Marketing
In the context of content marketing, what are generally-accepted practices for defining an optimi...
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In the context of content marketing, what are generally-accepted practices for defining an optimized plan for archiving platforms?
Content Marketing
In the context of content marketing, what are generally-accepted practices for defining an optimi...
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In the context of content marketing, what are generally-accepted practices for defining an optimized plan for photo sharing platforms?
Content Marketing
In the context of content marketing, what are generally-accepted practices for defining an optimi...
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In the context of content marketing, what are generally-accepted practices for defining an optimized plan for video sharing platforms?
Content Marketing
In the context of content marketing, what are generally-accepted practices for defining an optimi...
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In the context of content marketing, what are generally-accepted practices for defining an optimized plan for microblogging platforms?
Content Marketing
In the context of content marketing, what are generally-accepted practices for defining an optimi...
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In the context of content marketing, what are generally-accepted practices for defining an optimized plan for social media platforms?
Content Marketing
In the context of content marketing, what are generally-accepted practices for defining an optimi...
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In the context of content marketing, what are generally-accepted practices for defining an optimized plan for search engines?
Content Marketing
In the context of content marketing, what are generally-accepted practices for defining an optimi...
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In the context of content marketing, what are generally-accepted practices for creating persuasive stories and messages that persuade?
Content Marketing
In the context of content marketing, what are generally-accepted practices for creating persuasiv...
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What are generally-accepted practices for defining target audiences for content marketing based on motivation and intent?
Content Marketing
What are generally-accepted practices for defining target audiences for content marketing based o...
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What are generally-accepted practices for defining target audiences for content marketing based on psychographics?
Content Marketing
What are generally-accepted practices for defining target audiences for content marketing based o...
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What are generally-accepted practices for defining target audiences for content marketing based on demographics?
Content Marketing
What are generally-accepted practices for defining target audiences for content marketing based o...
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What are generally-accepted practices for defining customer satisfaction goals for content marketing?
Content Marketing
What are generally-accepted practices for defining customer satisfaction goals for content market...
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