OMBOK Competency: Content Marketing

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

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What is content marketing? Answers must include: Definition of terminology, Importance of the con...
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In the context of content marketing, what is article marketing? Answers must include: Definition ...
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In the context of content marketing, what is a call to action? Answers must include: Definition o...
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In the context of content marketing, what is channel attribution? Answers must include: Definitio...
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In the context of content marketing, what is click bait? Answers must include: Definition of term...
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In the context of content marketing, what is a content aggregator? Answers must include: Definiti...
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In the context of content marketing, what is a content calendar? Answers must include: Definition...
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In the context of content marketing, what is content shock? Answers must include: Definition of t...
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In the context of content marketing, what is a conversation? Answers must include: Definition of ...
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In the context of content marketing, what is a conversion funnel? Answers must include: Definitio...
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In the context of content marketing, what is curated content? Answers must include: Definition of...
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In the context of content marketing, what is dynamic content? Answers must include: Definition of...
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In the context of content marketing, what is earned media? Answers must include: Definition of te...
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In the context of content marketing, what is an eBook? Answers must include: Definition of termin...
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In the context of content marketing, what is a brand evangelist? Answers must include: Definition...
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In the context of content marketing, what is an influencer? Answers must include: Definition of t...
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In the context of content marketing, what is an infographic? Answers must include: Definition of ...
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In the context of content marketing, what is a landing page? Answers must include: Definition of ...
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In the context of content marketing, what is newsjacking? Answers must include: Definition of ter...
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In the context of content marketing, what is owned media? Answers must include: Definition of ter...
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