OMBOK Competency: Content Marketing

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

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In the context of content marketing, what is curated content?
Content Marketing
In the context of content marketing, what is curated content? Answers must include: Definition of...
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In the context of content marketing, what is viral marketing?
Content Marketing
In the context of content marketing, what is viral marketing? Answers must include: Definition of...
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What are generally-accepted practices for defining profit or margin goals for content marketing?
Content Marketing
What are generally-accepted practices for defining profit or margin goals for content marketing? ...
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In the context of content marketing, what are generally-accepted benefits of using videos?
Content Marketing
In the context of content marketing, what are generally-accepted benefits of using videos? Answer...
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What are generally-accepted practices for identifying content marketing influencers based on their ability to influence audience size?
Content Marketing
What are generally-accepted practices for identifying content marketing influencers based on thei...
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What are generally-accepted practices for identifying content marketing influencers based on their ability to influence the prospect / customer decision-making process?
Content Marketing
What are generally-accepted practices for identifying content marketing influencers based on thei...
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In the context of content marketing, what are generally-accepted practices for the process of repurposing content for an infographic?
Content Marketing
In the context of content marketing, what are generally-accepted practices for the process of rep...
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What are generally-accepted practices for identifying content marketing influencers based on their specialty?
Content Marketing
What are generally-accepted practices for identifying content marketing influencers based on thei...
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What is content marketing?
Content Marketing
What is content marketing? Answers must include: Definition of terminology, Importance of the con...
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In the context of content marketing, what are generally-accepted practices in managing the process of writing customer-focused language?
Content Marketing
In the context of content marketing, what are generally-accepted practices in managing the proces...
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In the context of content marketing, what is newsjacking?
Content Marketing
In the context of content marketing, what is newsjacking? Answers must include: Definition of ter...
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In the context of content marketing, what are generally-accepted practices for evaluating influencer relationships?
Content Marketing
In the context of content marketing, what are generally-accepted practices for evaluating influen...
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Who typically sets strategy and owns implementation of content marketing at organizations with marketing teams of 2-5 people?
Content Marketing
Who typically sets strategy and owns implementation of content marketing at organizations with ma...
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In the context of content marketing, what are generally-accepted differences between paid, owned and earned media?
Content Marketing
In the context of content marketing, what are generally-accepted differences between paid, owned ...
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What are generally-accepted practices for identifying content marketing influencers based on their fees/cost?
Content Marketing
What are generally-accepted practices for identifying content marketing influencers based on thei...
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In the context of content marketing, what are generally-accepted copywriting practices for TF-IDF (or term frequency)?
Content Marketing
In the context of content marketing, what are generally-accepted copywriting practices for TF-IDF...
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In the context of content marketing, what is personalization?
Content Marketing
In the context of content marketing, what is personalization? Answers must include: Definition of...
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What are generally-accepted practices for defining visitor outcome goals for content marketing?
Content Marketing
What are generally-accepted practices for defining visitor outcome goals for content marketing? A...
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In the context of content marketing, what are generally-accepted practices for defining an optimized plan for photo sharing platforms?
Content Marketing
In the context of content marketing, what are generally-accepted practices for defining an optimi...
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In the context of content marketing, what are generally-accepted benefits of using blogs?
Content Marketing
In the context of content marketing, what are generally-accepted benefits of using blogs? Answers...
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