Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
Digital Advertising, PPC, Display
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In the context of paid search, what are typical requirements for dynamic keyword insertion in tex...
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What are some common default paid search platform settings for keyword match types? Answers must ...
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What are generally accepted practices for describing the geographic performance of digital advert...
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In the context of digital advertising / paid search, what are bids? Answers must include: Definit...
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What are the top benefits of paid search advertising as compared with those for natural or organi...
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In the context of digital advertising / paid search, what are generally accepted capabilities of ...
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What are generally understood ways in which landing pages work in conjunction with digital advert...
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In the context of paid search, what are generally accepted practices for matching features in tex...
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What are generally accepted elements of a high-converting digital advertising / paid search landi...
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What are generally accepted practices for using segmentation in optimizing digital advertising / ...
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In the context of paid search, what is a keyword? Answers must include: Definition of terminology...
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In the context of digital advertising / paid search, what are generally accepted reasons for usin...
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In the context of digital advertising / paid search, what are sitelinks? Answers must include: De...
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In the context of digital advertising / paid search, what are current options and combinations av...
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What are generally accepted practices for setting initial digital marketing / paid search bids ba...
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In the context of digital advertising / paid search, what are generally accepted practices for se...
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In the context of paid search, what are typical limitations on dynamic keyword insertion in text ...
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In the context of paid search, what are generally accepted practices for bid automation based on ...
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In the context of digital advertising / paid search services, what are some common percentage of ...
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In the context of digital advertising / paid search, what is CTR (click through rate)? Answers mu...