Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
Digital Advertising, PPC, Display
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What are typical resources and team structures for digital advertising / paid search in organizat...
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What are typical digital advertising / paid search resources and team structure within agencies? ...
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In the context of digital advertising / paid search services, what are some common pay for perfor...
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In the context of digital advertising / paid search services, what are some common percentage of ...
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What are generally accepted practices for establishing company goals related to digital advertisi...
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What are generally accepted practices for establishing sales and revenue goals for digital advert...
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What are generally accepted practices for establishing engagement goals for digital advertising a...
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What are generally accepted practices for establishing return on investment goals (in earned, own...
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What are generally accepted practices for establishing profit or margin goals for digital adverti...
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What are generally accepted practices for establishing retention goals for digital advertising an...
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What are generally accepted practices for establishing brand exposure goals for digital advertisi...
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What are generally accepted practices for establishing cost saving goals (for example CPA, CPC) f...
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What are generally accepted practices for establishing visitor count goals for digital advertisin...
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What are generally accepted practices for establishing visitor behaviour (actions taken) goals fo...
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What are generally accepted practices for establishing retargeting goals for digital advertising ...
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What are generally accepted practices for establishing customer satisfaction (or similar sentimen...
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In the context of digital advertising / paid search, what are generally accepted practices for id...
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In the context of digital advertising / paid search, what are generally accepted practices for id...
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In the context of digital advertising / paid search, what are generally accepted practices for id...
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In the context of digital advertising / paid search, what are generally accepted practices for id...