OMBOK Competency: Digital Advertising PPC

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

Digital Advertising, PPC, Display

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How does an experienced professional plan and execute a PPC A/B test?  Answers must include: Defi...
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