Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
Digital Advertising, PPC, Display
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In the context of digital advertising / paid search, what are commonly accepted practices for dec...
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In the context of digital advertising / paid search, what is impression share? Answers must inclu...
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In the context of digital advertising / paid search, what is manual CPC bidding? Answers must inc...
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What are generally accepted practices for calculating the competitive ad rank of digital advertis...
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In the context of digital advertising / paid search, what are typical disadvantages of multivaria...
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In the context of digital advertising / paid search, what is maximum CPC bidding? Answers must in...
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What are the generally accepted elements of the keyword hierarchy for a digital advertising / pai...
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In the context of digital advertising / paid search, how does CPA bidding work? Answers must incl...
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In the context of digital advertising / paid search, what is interest targeting? Answers must inc...
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In the context of paid search, what is an exact match keyword? Answers must include: Definition o...
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What are generally accepted practices for identifying significant trends in invalid clicks or cli...
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What are generally accepted profit / revenue inputs used to set digital advertising / paid search...
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In the context of paid search, what are generally accepted practices for matching features in tex...
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In the context of paid search, what is an informational keyword? Answers must include: Definition...
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In the context of paid search, how do call extensions work with text ads? Answers must include: D...
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In the context of paid search, what are generally accepted practices for matching benefits in tex...
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In the context of paid search, what are typical benefits of using particular ad extensions for di...
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What are generally accepted practices for using segmentation in optimizing digital advertising / ...
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What are generally accepted practices for establishing sales and revenue goals for digital advert...
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In the context of digital advertising / paid search, what are generally accepted practices for id...