Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
Digital Advertising, PPC, Display
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What are generally accepted practices for establishing visitor behaviour (actions taken) goals fo...
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In the context of paid search, what is a transactional keyword? Answers must include: Definition ...
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In the context of paid search, what is an informational keyword? Answers must include: Definition...
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In the context of paid search, what is an explicit keyword? Answers must include: Definition of t...
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In the context of paid search, what is a problem keyword? Answers must include: Definition of ter...
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In the context of paid search, what is a symptom keyword? Answers must include: Definition of ter...
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In the context of paid search, what are product parts and numbers keywords? Answers must include:...
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What are generally accepted practices for grouping keywords in a paid search account? Answers mus...
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What are generally accepted practices for researching keywords for a paid search account? Answers...
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What are generally accepted practices for generating keyword lists for a paid search account? Ans...
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What are generally accepted practices for selecting appropriate long tail keywords for a paid sea...
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What are generally accepted practices for selecting appropriate short tail keywords for a paid se...
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What is generally accepted as a good digital advertising / paid search account structure? Answers...
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What are generally accepted practices for choosing appropriate targeting options for digital adve...
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What are generally accepted practices for mapping targeting options to digital advertising / paid...
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In the context of digital advertising / paid search, what are current targeting options and combi...
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In the context of digital advertising / paid search, what are generally accepted benefits of rema...
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In the context of digital advertising / paid search, what are generally accepted capabilities of ...
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In the context of digital advertising / paid search, what are current targeting options and combi...
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In the context of digital advertising / paid search, what are generally accepted practices for id...