OMBOK Competency: Digital Advertising PPC

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

Digital Advertising, PPC, Display

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In the context of digital advertising / paid search, what is ad scheduling (day parting)? Answers...
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What are generally accepted practices for researching keywords for a paid search account? Answers...
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In the context of paid search, what are typical allowances and limitations on the use of trademar...
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What are generally accepted practices for downloading a paid search account to an offline ad edit...
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In the context of digital advertising / paid search, what are call extensions? Answers must inclu...
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In the context of digital advertising what is display advertising? Answers must include: Definiti...
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In the context of paid search, what are commonly accepted strategies for using each keyword match...
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In the context of paid search, what is the role of a unique selling proposition within a compelli...
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What are generally accepted practices for setting initial digital marketing / paid search bids ba...
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In the context of paid search, what are typical factors that create a quality score? Answers must...
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What are generally accepted practices for using segmentation in optimizing digital advertising / ...
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In the context of paid search, what are platform search query reports? Answers must include: Defi...
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In the context of paid search, what is the role of calls to action within a compelling text ad? A...
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What are generally accepted elements of a high-converting digital advertising / paid search landi...
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In the context of digital advertising / paid search, what is retargeting? Answers must include: D...
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In the context of digital advertising / paid search, what is manual CPC bidding? Answers must inc...
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