OMBOK Competency: SEO

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

Search Engine Optimization

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How does an experienced SEO professional identify competitor keywords?  Answers must include: Def...
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Why are site architecture and web site design important to SEO? Answers must include: Definition ...
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Who typically owns search optimization implementation and reporting in an organization with small...
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Who typically owns search optimization implementation and reporting in an organization with mark...
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Who typically owns search optimization implementation and reporting in an organization with mark...
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When evaluating a link profile, what are best practices for deciding which links to keep? Answer...
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What practices improve communication with stakeholders when discussing SEO? Answers must include:...
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What is the generally accepted definition of an SEO Penalty? Answers must include: Definition of ...
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What is the generally accepted definition for SEO Visitors? Answers must include: Definition of t...
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What is the generally accepted definition for SEO Semantic indexing? Answers must include: Defini...
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What is the generally accepted definition for SEO Ranking? Answers must include: Definition of te...
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What is the generally accepted definition for SEO Links? Answers must include: Definition of term...
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What is the generally accepted definition for SEO Keywords? Answers must include: Definition of t...
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What is the generally accepted definition for SEO Impressions? Answers must include: Definition o...
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What is the generally accepted definition for SEO Block level analysis? Answers must include: Def...
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What is the generally accepted definition for Search Engine Indexing? Answers must include: Defin...
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What is the generally accepted definition for Conversions (in the context of SEO)? Answers must i...
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What is the generally accepted definition for an SEO Algorithm? Answers must include: Definition ...
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What is the generally accepted definition for a SEO snippet? Answers must include: Definition of ...
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What is the generally accepted definition for a canonical URL? Answers must include: Definition o...
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