Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
In the context of Web Analytics:
Which departments or roles are typically responsible for analytics activities within midsize organizations with a marketing team of 6-20 people?
Answers must include: Definition of terminology, Importance of the concept or process, and the Process of how a professional marketer approaches the practice
- OMCP Admin asked 7 years ago
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Analytics activity can be broken into three pieces: Data collection, data reporting and data analysis.
In marketing teams of 6-20 people, data collection could be outsourced to the in-house IT team or an external agency. Data reporting and data analysis are typically done in-house by a dedicated web analyst who typically reports to the company’s CMO.
- Avinash Kaushik answered 6 years ago
- last edited 6 years ago
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