Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
0 votes
0 answers
How did Google’s Panda algorithm update affect the practice of SEO? Answers must include:...
0 votes
0 answers
In the context of content marketing, what is multi-channel attribution? Answers must include: Def...
0 votes
0 answers
In the context of digital advertising what is programmatic buying? Answers must include: Definiti...
0 votes
0 answers
In the context of content marketing, what are generally-accepted practices for the process of rep...
What is web analytics also known as, similar to, and different from? Answers must include: Defini...
0 votes
0 answers
What are generally accepted practices for involving developers in digital analytics? Answers must...
0 votes
0 answers
In the context of digital advertising / paid search, what are generally accepted practices for ma...
0 votes
0 answers
In the context of content marketing, what are generally-accepted practices for mapping metrics to...
0 votes
0 answers
In the context of Web Analytics: What are generally accepted tools and systems for creating meani...
0 votes
0 answers
In the context of content marketing, what is newsjacking? Answers must include: Definition of ter...
0 votes
0 answers
In the context of content marketing, what is blended attribution? Answers must include: Definitio...
0 votes
0 answers
In the context of digital advertising / paid search, what is bounce rate? Answers must include: D...
0 votes
0 answers
In the context of Web Analytics: What is the role of competitive intelligence in creating KPIs? A...
0 votes
0 answers
What are generally accepted practices for calculating the competitive ad rank of digital advertis...
0 votes
0 answers
In the context of Web Analytics: What are the generally accepted practices used to create an anal...
0 votes
0 answers
In the context of content marketing, what is an eBook? Answers must include: Definition of termin...
0 votes
0 answers
What is meant by On-Page Optimization? Answers must include: Definition of terminology, Importan...
0 votes
0 answers
social, mobile)? Answers must include: Definition of terminology, Importance of the concept or pr...
0 votes
0 answers
In the context of Web Analytics: What are examples of ineffective KPIs? Answers must include: Def...
0 votes
0 answers
In the context of paid search, how do callout extensions work with text ads? Answers must include...