Digital Marketing

SGE is Here – What Zero-Click Search Means for PPC and SEO Marketers

Blog / 6 minutes of reading

The Google Search Generative Experience (SGE), or AI overviews as most people know them, has transformed the SEO landscape forever. It’s allowed searchers to gain answers to their queries without ever clicking on a link. It’s already having an enormous impact, with a Pew Research Center study finding that when an AI summary was present, just 8% of people clicked on a traditional search link. In short, marketers are panicking because AI search is draining traffic at an unprecedented rate. So, what does this mean for businesses, and how can […]

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Bridging the Skills Gap: What Today’s Employers Expect from Certified Digital Marketers 

Blog / 4 minutes of reading

In any industry, the standards for success are a moving target — customer and stakeholder expectations are always changing, and best practices are always evolving accordingly. This is especially true in digital marketing, a field uniquely impacted by the 24/7 nature of the internet.  From navigating a fragmented media landscape to reckoning with the rapid rise of generative AI, digital marketers have their hands full. And as new challenges arise, so do new certification programs designed to prepare professionals for what lies ahead.   Considering the breakneck pace of change, rifts

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