Impressions

Understanding how data analytics impacts overall results is a key skill for marketing professionals. Professionals who master the science of analyzing raw data to draw conclusions and observations become more efficient at delivering results. Knowing the difference between web analytics and business intelligence is relatively simple, but discerning the scope and breadth of online marketing data analytics is ideal for campaign success.  Defining the Scope of Data Analytics Online marketing initiatives are the result of key strategic initiatives, channel and audience identification, and establishing appropriate marketing goals. Establishing appropriate data […]