OMCP and OMCA with current status can make use of the OMCP platform, gain recognition, and earn PDUs for certification for renewal by posting original and unique articles on digital marketing that help others learn accepted practices. To qualify for PDUs, articles must be approved by OMCP as original (not published anywhere else), meet the criteria below, and must earn 3+ social media ‘thank-you’ posts or positive comments from named readers.
| Maximum PDUs to earn through posting articles: | 80 PDUs |
| PDUs per qualified post | 40 PDUs |
Why Post?
You’ll notice that those who are generous with their digital marketing knowledge get more recognition, opportunities, and improve their own practice of digital marketing.
If you haven’t written about digital marketing before, you’ll discover that it is highly enriching to see others learn to follow in your footsteps.
If that’s not enough, qualified posts earn PDU credits for certification renewal.
Extend your writing resume: Writing for OMCP is a great gateway into writing for other major digital marketing publications.
OMCP will byline each article and include a your bio photo with a link to your OMCP profile page.
Criteria & Examples
The purpose of OMCP blog is to improve the practice of digital marketing among its readers. Articles must teach applicable digital marketing practices and guide participants in the steps of repeating the process.
Ideal practice areas aligned with, or are adjacent to, the areas covered by OMCP standards:
| Practice Covered by OMCP Standard | Sub-Topics and Adjacent Topics |
|---|---|
| Social Media Marketing Digital Advertising and PPC Search Engine Optimization (SEO) Conversion Rate Optimization Digital Analytics Content Marketing Mobile Marketing Email Marketing Marketing Automation | Ecommerce Hiring Digital Marketers Managing marketing teams Selling digital marketing services Data mining Programmatic CRM UX/UI Reporting |
Articles should focus on applicable hands-on practices. Avoid vague sweeping statements (“think about….”) or claims of market predictions that can go stale in months. Make your recommended practice attractive, credible and applicable right away. It’s OK to focus on B2B or B2C or both.
- How we implemented DKIM and DMARC for email authentication
- Five SEO KPIs that drive action from content owners
- How I implement and use a content calendar
- Three ad testing mechanisms I require from my PPC agency
- How we get Sr. management buy-in for web site changes
- …. any other low-dispute practice related to digital marketing
We are not setting a word count at this time, and trust our certified to avoid even subtle self promotion. The value of what you share will be your calling card.
An ideal structure for your post is:
- What I (we) did
- Challenges and results
- Steps so you can do it too, with resources to replicate this practice
Items will be evaluated by OMCP staff for approval. It’s best to send an outline before sending an article. Articles that contain duplicate content to material already online will be rejected. For each qualified article, the author will receive PDU awards as set above.