Receive credit for real-life experience.

OMCP PDU QualifiedIf you’ve been active in the Online Marketing community, it counts.

OMCP encourages constant updates of practical online marketing knowledge and best practices.  These are tracked in the form of Professional Development Units (PDUs).

Because of the rapid changes in digital marketing, OMCP Certifications last two years when renewed with PDUs.  To gain two years of certification, the candidate must use one of the following methods to gain the full two years:

  1. Extend the certification for the second year by participating in recognized organizations, events, training programs, and communities to earn PDUs.
  2. Or: Renew your certification for the additional year by passing the OMCP or OMCA exams.

Currently, accrual of 100 PDUs during the year is required for extension. Completion of PDU events must have occurred within 12 months prior to certification expiration date to be considered for renewal. PDUs cannot extend certification status after expiration.

To submit PDUs for OMCP Re-Certification, simply provide the necessary verification for review through your member dashboard.  OMCP will provide renewal reviews up to 30 days prior to certification expiration.

The following programs are currently recognized for PDU credit.

ActivityUnitsVerification
Complete (or re-certify) an OMCA-Approved Certification Course or an OMCP-Approved Certification Course
View the list here
100Scan of certificate
Submit a passing score from the OMCA exam or the OMCP exam.100Exam pass verification code.
Attend an OMCP PDU Qualified Conference. For example: 

  • DIGIMARCON
  • SMX
  • PubCon
  • MarTech
  • MozCon
  • ClickZ Conferences (formerly SES)

View the list here

25Scan of badge that allows conference sessions (not just exhibits)
Speak at an OMCP PDU Qualified Conference

  • DIGIMARCON
  • SMX
  • PubCon
  • MarTech
  • MozCon
  • ClickZ Conferences (formerly SES)

View the list here

100Non-vendor teaching presentation. Scan of badge or copy of program guide or link to profile guide
Complete an OMCP PDU-Qualified Training/Certification Program

  • Hubspot Academy
    • Content Marketing Course
    • Social Media Course
    • Email Marketing Course
  • Bruce Clay Training
  • Google Ads Certification
  • Google Analytics Individual Qualification
  • Bing Ads Accredited Professional
  • Facebook Blueprint Education Program
  • Mobile Marketing Association, Mobile Certified Marketer
  • Pubcon Masters Group Training Workshop
  • YouTube Certification

See the list here. 

50Scan of certificate

Apply for my Personal Development Units - PDU

*NOTE: Renewal through successful completion of the OMCP exam is required after each one year extension. Requirements for renewal and the process for extensions may change as standards evolve, and will be defined by the requirements in place at the time of renewal or extension. Such requirements may include (but are not limited to) PDUs earned, tests, skills assessments, or combinations thereof.

Would you like your event/course/activity approved for PDU?
Approved training programs and conferences must prove constant updates of training material.

Submit a program for PDU review