Receive credit for real-life experience.

OMCP PDU QualifiedIf you’ve been active in the Online Marketing community, it counts.

OMCP encourages constant updates of practical online marketing knowledge and best practices.   These are tracked in the form of Professional Development Units (PDUs).

Because of the rapid changes in digital marketing, OMCP Certifications last two years when renewed with PDUs.  To gain two years of certification, the candidate must use one of the following methods to gain the full two years:

  1. Extend the certification for the second year by participating in recognized organizations, events, training programs, and communities to earn PDUs.
  2. Or: Renew your certification for the additional year by passing the OMCP  or OMCA exams.

Currently, accrual of 100 PDUs during the year is required for  extension.

To submit PDUs for OMCP Re-Certification, simply provide the necessary verification for review through your member dashboard.

The following programs are currently recognized for PDU credit.

Activity Units Verification
Complete (or re-certify) an OMCA-Approved Certification Course or an OMCP-Approved Certification Course
View the list here
100 Scan of certificate
Attend an OMCP PDU Qualified Conference
– PubCon
– MarTech
– MozCon
– ClickZ Conferences (formerly SES)
View the list here
25 Scan of badge that allows conference sessions (not just exhibits)
Speak at an OMCP PDU Qualified Conference
– PubCon
– MarTech
– MozCon
– ClickZ Conferences (formerly SES)
View the list here
100 Non-vendor teaching presentation. Scan of badge or copy of program guide or link to profile guide
Complete an OMCP PDU-Qualified Training/Certification Program
– Hubspot Academy
– Bruce Clay Training
– Google AdWords Certification
– Google Analytics Individual Qualification
– Bing Ads Accredited Professional
– Hootsuite Social Media Certification
– Facebook Blueprint Education Program
– Mobile Marketing Association, Mobile Certified Marketer
– Pubcon Masters Group Training Workshop
– YouTube Certification
50 Scan of certificate


Apply for my Personal Development Units - PDU

*NOTE: Renewal through successful completion of the OMCP exam is required after each one year extension. Requirements for renewal and the process for extensions may change as standards evolve, and will be defined by the requirements in place at the time of renewal or extension. Such requirements may include (but are not limited to) PDUs earned, tests, skills assessments, or combinations thereof.

Would you like your event/course/activity approved for PDU?
Approved training programs and conferences must prove constant updates of training material.

Submit a program for PDU review