OMCA™ is an industry standard certification for digital marketing. The OMCA certification verifies knowledge of digital marketing concepts and demonstrates understanding of generally-accepted practices across multiple digital marketing disciplines.
Who should apply for OMCA?
OMCA certification is perfect for managers of marketing teams, recent graduates of digital marketing courses, those with 600-2,000 hours of experience in digital marketing, or as a first step towards earning an OMCP® certification. Over 900 universities and training institutes teach to OMCA industry standards worldwide. Because OMCP verifies skills, education, and experience, a current OMCA certificate can help you stand out to potential employers. If you are a highly-experienced practitioner of digital marketing, you might qualify for the OMCP certification.
How to get your OMCA certification:
1. Ensure you’re ready
If your goal is to apply for your OMCA certificate, be sure you have the necessary qualifications below for education and experience (or course work) before you take the OMCA exam.
If your employer requires proof of passing the OMCA Exam, and does not require certification status, you can skip this step and proceed to register for the OMCA exam.
The prerequisites for OMCA certification status include:
- A passing score on the OMCA exam
- A secondary degree or equivalent (e.g., High School diploma or GED)
- 600 hours experience online marketing OR proof of completion of an OMCP-Approved digital marketing course within the six months prior to your application
For more in-depth information about requirements, certification, and exams, download the OMCP Certification Handbook.
2. Take your OMCA exam
The OMCA Exam is proctored online, so there’s no need to travel or wait. To schedule your online exam session, click the button below to register for an OMCP.org account, pay for your exam, and follow the instructions to select an exam time that fits your schedule.
Once you have completed the OMCA exam, you’re ready to upload your credentials for final approval for certification.
Note: If you have already earned a post-secondary degree and have over 2,000 hours of experience in online marketing, you may want to see if you are ready for the OMCP certification.
3. Apply for your certification
Once you’ve ensured you have met the following requirements, you’re ready to apply for certificate status.
- Proof of a passing the OMCA exam
- A secondary degree or equivalent (e.g., High School diploma or Associates degree)
- 600 hours experience online marketing OR proof of completion of an OMCP-Approved course within the six months prior to your application
To apply for certification status, you’ll create a user account on omcp.org (or login to your existing account), upload your proof, and after a successful review by OMCP staff, get a confirmed certification status.
How and where do I take the OMCA exam?
The OMCA Exam is proctored online, so there’s no need to travel. Exams can be scheduled to be taken at any time and from any location with a reliable internet connection.
To be proctored for your exam, you must have a web camera and a microphone so you and your proctor may communicate. Resources of any kind are not allowed during the exam. This includes, books, notes, access to online information, texts, chats, or phone calls, or having another person in the room while the exam is happening.
How do I prepare for the OMCA exam?
Planning ahead for your exam will help ensure that you have the best chance to be successful and that the exam process works smoothly for you.
Preparation for the OMCA exam must include a combination of associate-level experience in online marketing coupled with continuing education. No course or published book will completely prepare a candidate to pass the OMCA exam.
The minimum recommended preparation for the OMCA exam includes 600 hours of online marketing experience that includes conceptual understanding of at least six online marketing disciplines, coupled with 24 didactic hours in OMCA-Approved Courses covering eight (or more) specific disciplines. Candidates with more practical experience may need less education, and candidates with more education may not need as much practical experience. In most cases, a balanced combination of experience and up-to-date education is essential.
The following online marketing disciplines are supported by the most recent OMCP Role Delineation Study, are considered core to OMCA certification, and determine the content of the OMCA exam:
- Content Marketing
- Conversion Rate Optimization
- Email Marketing (included within OMCA and OMCP Base exams only)
- Mobile Marketing (included within OMCA and OMCP Base exams only)
- Paid Search (PPC)
- Search Engine Optimization (SEO)
- Social Media Marketing
- Digital Analytics
Candidates may choose to take a practice exam ($15 US) to get a sampling of the types of questions that will appear on the final OMCA exam.
What does the OMCA exam cost?
The OMCA exam fee is US $225 payable upon registration. The fee covers online proctoring and the exam delivery systems for one attempt of the OMCA exam. There is currently no cost for application for certification of individuals, though this may change in the future.
What is the OMCA pass rate?
OMCA Exams for certification result in ‘pass’ or ‘did not pass’ outcomes from exam sessions. Item level feedback is not provided. Grades, percentage, or cut scores are not published or shared. Candidates who receive a ‘did not pass’ notification are encouraged to review previous training material and make another attempt to reach certification. Pass rates are typically higher after review and subsequent retake. Retakes incur the same cost as the first attempt. Schedule a retake here. OMCP also offers a practice exam to determine readiness for the certification exam.
What happens when I pass the OMCA Exam?
OMCA certification verifies digital marketing skills, experience and education. Candidates must upload proof of a passing score (a unique verification code is provided after passing the OMCA exam), proof of experience, and proof of education through the OMCP membership portal. (create a free membership account here). Proof of experience, education and training can be a resume, photo of highest diploma/degree, and a certificate of completion of training respectively. Want specifics on what to upload? Reference the certification handbook for details on what qualifies for each requirement.
Staff are notified upon upload and work to complete verification within three days. Requests for expedited reviews are often honored.
How long will my OMCA certification last?
Because of the rapid changes in digital marketing, OMCA Certifications last two years when renewed for the second year with Professional Development Units (PDUs). To gain two years of certification, the candidate must use one of the following methods:
- Extend the certification for the second year by submitting proof of participating in recognized events, training programs, and communities to earn Professional Development Units (PDUs).
- Renew the certificate for the additional year by passing the OMCA exam.
Currently, accrual of 100 PDUs during the year is required for extension.
To submit PDUs for OMCA Re-Certification, simply provide the necessary verification for review through your member dashboard.