OMCP Committees and Support Institutions Certification standards authored and maintained by work with respected authors, educators, and select committees that include hiring managers and thought-leaders from Google, Dell, Microsoft (Bing), P&G, Home Depot, and many others.
The following OMCP committees maintain the standards for online marketing training providers and standardized testing, and guide outreach and advocacy efforts.
OMCP Standards Committees & Contributors
Thank you to all these contributors and committee members, past and present, for building the industry standards for digital marketing. See specific committees and working groups below.
Avinash Kaushik, Google, Author Greg Jarboe, SEO-PR, Author Stéphane Hamel, Imeria, Author Brad Geddes, Adalysis, Author Dr. Emad Rahim, Bellevue Univ., Author Jeff Hasen, Sinch, Author Ruth Burr Reedy, Upbuild, Ayat Shukiary, Invesp Michael Stebbins, OMCP Marc Poirier, Enablis, Author Eric Enge, Perficient Digital David Temple, Dell Jennifer Evans Cario, Author Jane Flint, Kaiser Permanente Scott Milrad, LinkedIn Stephan Spencer, Author Kevin Ryan, Motivity, Author Marty Weintraub, Aimclear, Author Dave Kerpin, Likable Local, Author Brian Eisenberg, Author Rand Fishkin, Sparktoro Todd Malicoat, Contender Justin Cutroni, Google, Author Brian Clifton, Verified Data, Author John Marshall, Algorithmic Ads Standards committee members and contributors present and past
Digital Advertising Standards
Digital Advertising Working Group and Contributors
Brad Geddes, Adalysis, Author Matt Bailey, Site Logic Marketing. Author Philippa Gamse, Author David Szetela, FMB, Author Marty Weintraub, Aimclear, Author Marc Poirier, Enablis, Author Kevin Ryan, Motivity, Author Michael Stebbins, OMCP Jane Flint, Kaiser Permanente David Temple, Dell Scott Milrad, LinkedIn Standards committee members and contributors present and past. Join this committee
Digital Marketing Conference Approval
Academic Accreditation for Digital Marketing
Digital Analytics Standards
Digital Analytics Working Group and Contributors
Avinash Kaushik, Google, Author Stéphane Hamel, Imeria, Author Matt Bailey, Site Logic Marketing. Author Philippa Gamse, Author Ruth Burr Reedy, Upbuild, Michael Stebbins, OMCP David Temple, Dell Jane Flint, Kaiser Permanente Scott Milrad, LinkedIn Justin Cutroni, Google, Author Brian Clifton, Verified Data, Author John Marshall, Algorithmic Ads Standards committee members and contributors present and past. Join this committee
SEO Standards
SEO Standards Working Group and Contributors
Debra Mastaler, Alliance LInk Bill Slawski, Matt Bailey, Site Logic Marketing. Author Ian Lurie, Author Keith Goode, IBM Matt Marschinke, IBM Philippa Gamse, Author George Popescu Ph.D, P&G Dan Thies, Traffic Science Eric Enge, Perficient Digital David Temple, Dell Jane Flint, Kaiser Permanente Stephan Spencer, Author Rand Fishkin, Sparktoro Todd Malicoat, Contender Chairperson Needed Standards committee members and contributors present and past. Join this committee
Exam Committee Responsibilities:
Determine content and validity of OMCP exam items for:
Digital Analytics
Search Engine Optimization
Social Media Marketing
Paid Search Advertising
Conversion & Landing Page Optimization
Content Marketing
Email Marketing and Marketing Automation
Mobile Marketing
Programmatic Buying
Maintain psychometric and delivery standards
Working with the Certification Standards Committee, determine grading structure
Join this committee
Academic Standards Committee
Approve academic standards for courses and registered education providers
Approve content of Learning Objectives Documents
Approve content of Body of Knowledge
Approve methodologies and services used evaluate curriculum, courses, and education providers
Join this committee
Certification Standards Committee
Determine requirements for OMCP® certification including exam requirements, recertification, PDUs, minimum hours & education
Determine OMCP Code of ethics
Join this committee
