OMCP Committees and Support Institutions
Certification standards authored and maintained by work with respected authors, educators, and select committees that include hiring managers and thought-leaders from Google, Dell, Microsoft (Bing), P&G, Home Depot, and many others.
The following OMCP committees maintain the standards for online marketing training providers and standardized testing, and guide outreach and advocacy efforts.
Standards Committee Members
Committee Members:
Avinash Kaushik– Avinash is the Digital Marketing Evangelist for Google, author of Web Analytics 2.0 and Web Analytics an Hour a Day, and one of the founders of Market Motive. He is a respected keynote speaker at industry conferences around the world, and works with such recognized names as Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has also taught at University of California Los Angeles, Stanford University, and University of Virginia. LinkedIn | Twitter
John Marshall – Currently CEO of Algorithmic Ads, John co-founded Market Motive where he served as CTO. He is a frequently requested speaker on topics including web analysis, conversion optimization, funnel analysis and decision support systems. John is the inventor of the Web Analytics Overlay View, and was a founder of Click Tracks (now part of Lyris). LinkedIn | Twitter
Todd Malicoat – As a thought leader in the online business world Todd has been named among the top 50 Most Influential Marketers of 2008 and 2009 by Invesp.com, and Top 40 Most Influential in Search Marketing by GSInc.co.uk in 2007. He has been cited by Inc. Magazine, The Sydney Herald, Website Magazine, The New York Post, Infoworld, and many other media outlets on search, reputation management, social media, and other web related issues. He’s consulted and created training documentation for the Public Broadcast System (PBS.org), Meredith Corporation, Thomas Industrial, Rasmussen College, Real Networks, and other large brands. LinkedIn
Jeff Hasen– Named a top Chief Marketing Officer on Twitter, Jeff serves as CMO of Mobivity, and is the author of Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices. He is a co-creator of the certification program for the Mobile Marketing Association. At Hipcricket, Jeff conceived and led the execution of an accelerated rebranding effort; the company was subsequently named “the early leader in the mobile marketing space in the U.S.” LinkedIn | Twitter
Michael Stebbins – Michael is a marketing strategist, web analytics inventor, and speaker. Michael is the former CEO of Market Motive, the company that changed the way the world learns online marketing. Prior companies focused on online commerce, web analytics, or software developer tools. Currently Michael serves as Chairman of the Board and Director for OMCP. LinkedIn | Twitter
Greg Jarboe – Greg is a founder of SEO PR, where he specializes in online PR and content marketing. He’s the author of YouTube Marketing an Hour a Day and writes for Search Engine Watch and ReelSEO. Previously Greg was the Vice President of Marketing at WebCT, Director of Corporate Communications at Ziff-Davis, and Director of Corporate Communications at Lotus Development Corporation. LinkedIn | Twitter
Bryan Eisenberg – Bryan is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books Call to Action, Waiting For Your Cat to Bark? and Always Be Testing. He has served as a keynote speaker for the Direct Marketing Association, Webcom, E-consultancy, and holds a position in the advisory board of Search Engine Strategies. LinkedIn | Twitter
Brad Geddes – Brad is the author of “Advanced Google Adwords”, and founder of Certified Knowledge. He makes it his mission to share his expertise in Paid Search with online marketers so they can build successful online campaigns that generate business. Brad frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has spoken at more than 35 conferences, and has lead more than 60 AdWords seminars. LinkedIn | Twitter
Jennifer Evans Cario – Jennifer is the president of SugarSpun Marketing, and the author of three books, including the recent Pinterest Marketing: An Hour a Day. Jennifer is a highly requested speaker and trainer, and is a regular presenter at the major online marketing conferences. She also serves as Adjunct Professor for Rutgers University’s online Social Media Mini MBA program. LinkedIn | Twitter
Matt Bailey – Matt is a the founder and President of SiteLogic and author of Internet Marketing an Hour a Day. With over a decade of experience he specializes in creating strategies that improve marketing presence and conversions. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences. As one of the conference’s highest-rated speakers, he presents at the Search Engine Strategies Conferences around the world. LinkedIn | Twitter
Scott Milrad – Scott served as Vice President of Education at Market Motive and is now COntent Manager for Business Skills at LinkedIn Learning. He has a wide range of online marketing knowledge from SEO to conversion optimization to online PR. With an academic background in higher education and having taught at college level, Scott brings a unique structured learning approach to the professional environment. LinkedIn
Brian Clifton – Brian is the author of Advanced Web Metrics with Google Analytics, and serves as the director of Data Insights and analytics at Search Integration. He is a well known speaker and can be found at numerous conferences all over the world. He specializes in helping businesses succeed in online marketing by linking web analytics, digital marketing, and content optimization together. LinkedIn | Twitter
Justin Cutroni – Justin is the author of Author of Google Analytics Short Cut, published in 2007 by O’Reilly Media, Inc., co-author of Performance Marketing with Google Analytics published in 2010 by Wiley, and Google Analytics published by O’Reilly Media in 2010. He is is the Analytics Evangelist at Google and an active participant in the web analytics community with a strong passion for sharing knowledge and advancing the analytics industry. Justin engages the community through the popular blog “Analytics Talk” and has presented at various conferences and trade shows. LinkedIn | Twitter
Dave Kerpen – Dave is an entrepreneur who specializes in social media. He co-founded and is current CEO of Likeable Local. He is also the chairman of Likeable Social, and the author of best selling book Likeable Social Media and Likeable Business. Dave also acts as a featured speaker on social media for publisher McGraw Hill. LinkedIn | Twitter
Jane Flint – Author of much of the initial OMCP Body of Knowledge and contributor to OMCP exams, Jane has served as Kaiser-Permenente’s Practice Leader Internet Marketing-Direct Marketing and has managed significant teams at Adobe, LeapFrog, and DreamWorks. Jane also held the post of Membership Director at OMCP in 2015 and 2016. LinkedIn | Twitter
Eric Enge – Eric is the CEO of Stone Temple Consulting, and co-author of The Art of SEO. He speaks at a host of events across the continent, including the major search conferences. He’s also well know as the author behind The Stone Temple Interview series, and as the host of The Digital Marketing Excellence Show. LinkedIn | Twitter
Stephan Spencer – Stephen is founder of Science of SEO, the author of Google Power Search, and co-author of The Art of SEO. He is a frequent conference speaker on SEO and other online marketing topics for the Digital Marketing Association (DMA), the American Marketing Association (AMA) and others. LinkedIn | Twitter
Ruth Burr – Ruth served OMCP for SEO standards while also serving as head of SEO and Inbound Marketing Lead at Moz. Ruth specializes in optimized content creation, on-page optimization, internal user education and holistic inbound strategies. LinkedIn | Twitter | Google+
David Temple – David is Director Industry Relations at OMCP and Senior Account Manager at /O Digital. As a Digital Marketing leader with multiple agencies and Fortune 100 companies, David has presented at numerous conferences and continues to teach Digital Marketing with Simplilearn. LinkedIn | Twitter | Google+
Stéphane Hamel – Stéphane is a seasoned consultant, and speaker in the field of digital marketing and analytics. He is Faculty Chair, Digital Analytics for Simplilearn / MarketMotive and lecturer at ULaval, recognized Google Product Strategy Expert and considered one of the Most Influential Industry Contributor by the Digital Analytics Association. LinkedIn | Twitter | Google+
Exam Committee Responsibilities:
- Determine content and validity of OMCP exam items for:
- Web Analytics
- Search Engine Optimization
- Social Media Marketing
- Paid Search Advertising
- Conversion & Landing Page Optimization
- Content Marketing
- Email Marketing
- Mobile Marketing
- Maintain psychometric and delivery standards
- Working with the Certification Standards Committee, determine grading structure
Academic Standards Committee
- Approve academic standards for courses and registered education providers
- Approve content of Learning Objectives Documents
- Approve content of Body of Knowledge
- Approve methodologies and services used evaluate curriculum, courses, and education providers
Certification Standards Committee
- Determine requirements for OMCP® certification including exam requirements, recertification, PDUs, minimum hours & education
- Determine OMCP Code of ethics
