Standards Committees

OMCP Committees and Support Institutions

Certification standards authored and maintained by work with respected authors, educators, and select committees that include hiring managers and thought-leaders from Google, Dell, Microsoft (Bing), P&G, Home Depot, and many others.

The following OMCP committees maintain the standards for online marketing training providers and standardized testing, and guide outreach and advocacy efforts.

OMCP Standards Committees & Contributors

Thank you to all these contributors and committee members, past and present, for building the industry standards for digital marketing. See specific committees and working groups below.

Digital Advertising Standards

Digital Advertising Working Group and Contributors

Digital Marketing Conference Approval

Conference Approval (PDU) Committee 2020

Academic Accreditation for Digital Marketing

Academic Accreditation Working Group

Digital Analytics Standards

Digital Analytics Working Group and Contributors

SEO Standards

SEO Standards Working Group and Contributors

 Exam Committee Responsibilities:

  • Determine content and validity of OMCP exam items for:
    • Digital Analytics
    • Search Engine Optimization
    • Social Media Marketing
    • Paid Search Advertising
    • Conversion & Landing Page Optimization
    • Content Marketing
    • Email Marketing and Marketing Automation
    • Mobile Marketing
    • Programmatic Buying
  • Maintain psychometric and delivery standards
  • Working with the Certification Standards Committee, determine grading structure

Join this committee

Academic Standards Committee

  • Approve academic standards for courses and registered education providers
  • Approve content of Learning Objectives Documents
  • Approve content of Body of Knowledge
  • Approve methodologies and services used evaluate curriculum, courses, and education providers

Join this committee

Certification Standards Committee

  • Determine requirements for OMCP® certification including exam requirements, recertification, PDUs, minimum hours & education
  • Determine OMCP Code of ethics

Join this committee

     Your Name (First Last)


     Which Committee(s) would you like to serve on?
     Exam CommitteeCertification Standards Committee

     Your Email Address(required)


     Your Phone (with country code if non-US)


     Your Company Name


     Tell us why you'd like to serve on an OMCP committee