OMCP Committees and Support Institutions
Certification standards authored and maintained by work with respected authors, educators, and select committees that include hiring managers and thought-leaders from Google, Dell, Microsoft (Bing), P&G, Home Depot, and many others.
The following OMCP committees maintain the standards for online marketing training providers and standardized testing, and guide outreach and advocacy efforts.
OMCP Standards Committees & Contributors
Thank you to all these contributors and committee members, past and present, for building the industry standards for digital marketing. See specific committees and working groups below.
Avinash Kaushik, Google, Author Greg Jarboe, SEO-PR, Author Stéphane Hamel, Imeria, Author Brad Geddes, Adalysis, Author Dr. Emad Rahim, Bellevue Univ., Author Jeff Hasen, Sinch, Author Ruth Burr Reedy, Upbuild, Ayat Shukiary, Invesp Michael Stebbins, OMCP Marc Poirier, Enablis, Author Eric Enge, Perficient Digital David Temple, Dell Jennifer Evans Cario, Author Jane Flint, Kaiser Permanente Scott Milrad, LinkedIn Stephan Spencer, Author Kevin Ryan, Motivity, Author Marty Weintraub, Aimclear, Author Dave Kerpin, Likable Local, Author Brian Eisenberg, Author Rand Fishkin, Sparktoro Todd Malicoat, Contender Justin Cutroni, Google, Author Brian Clifton, Verified Data, Author John Marshall, Algorithmic Ads
Digital Advertising Standards
Digital Advertising Working Group and Contributors
Brad Geddes, Adalysis, Author Matt Bailey, Site Logic Marketing. Author Philippa Gamse, Author David Szetela, FMB, Author Marty Weintraub, Aimclear, Author Marc Poirier, Enablis, Author Kevin Ryan, Motivity, Author Michael Stebbins, OMCP Jane Flint, Kaiser Permanente David Temple, Dell Scott Milrad, LinkedIn
Digital Marketing Conference Approval
Conference Approval (PDU) Committee 2020
Fausto Schiavone, P&G, Chairperson Ekin Ozen, P&G Nievalyn Keel, KPMG Lindsay Sims, Predictable Results Reggie Alley, Acadium Michael Stebbins, OMCP
Academic Accreditation for Digital Marketing
Academic Accreditation Working Group
Philippa Gamse, Author Dr. Emad Rahim, Bellevue Univ., Author Lindsay Sims, Predictable Results Michael Stebbins, OMCP Matt Bailey, Site Logic Marketing. Author
Digital Analytics Standards
Digital Analytics Working Group and Contributors
Avinash Kaushik, Google, Author Stéphane Hamel, Imeria, Author Matt Bailey, Site Logic Marketing. Author Philippa Gamse, Author Ruth Burr Reedy, Upbuild, Michael Stebbins, OMCP David Temple, Dell Jane Flint, Kaiser Permanente Scott Milrad, LinkedIn Justin Cutroni, Google, Author Brian Clifton, Verified Data, Author John Marshall, Algorithmic Ads
SEO Standards
SEO Standards Working Group and Contributors
Debra Mastaler, Alliance LInk Bill Slawski, Go Fish Digital Matt Bailey, Site Logic Marketing. Author Ian Lurie, Author Keith Goode, IBM Matt Marschinke, IBM Philippa Gamse, Author George Popescu Ph.D, P&G Dan Thies, Traffic Science Eric Enge, Perficient Digital David Temple, Dell Jane Flint, Kaiser Permanente Stephan Spencer, Author Rand Fishkin, Sparktoro Todd Malicoat, Contender Chairperson Needed
Exam Committee Responsibilities:
- Determine content and validity of OMCP exam items for:
- Digital Analytics
- Search Engine Optimization
- Social Media Marketing
- Paid Search Advertising
- Conversion & Landing Page Optimization
- Content Marketing
- Email Marketing and Marketing Automation
- Mobile Marketing
- Programmatic Buying
- Maintain psychometric and delivery standards
- Working with the Certification Standards Committee, determine grading structure
Academic Standards Committee
- Approve academic standards for courses and registered education providers
- Approve content of Learning Objectives Documents
- Approve content of Body of Knowledge
- Approve methodologies and services used evaluate curriculum, courses, and education providers
Certification Standards Committee
- Determine requirements for OMCP® certification including exam requirements, recertification, PDUs, minimum hours & education
- Determine OMCP Code of ethics