It’s no longer enough to simply claim expertise as an online marketer. Employers and clients know that they are best served by marketers whose skills and knowledge are current and verified.
OMCP is a certification standard and an industry association that maintains the competency and exam standards for online marketing in coordination with industry leaders.
OMCP staff provide certification verification and credentialing of individual practitioners, agencies, and educational institutions.
OMCP publishes competency standards used for curriculum and employee evaluation, the industry body of knowledge, certification exams, readiness tests, and podcasts related to best practices in online marketing.
OMCP does not provide training. It is an independent standard, not tied to any one platform, training provider, agency or vendor.
The OMCP mission is to continually improve the standards of practice, education, and employment of online marketers.
Founders and Directors:
Board of Advisors
|Strategy and Governance:||Education:||Hiring Standards:||Marketing Standards:|
Former CEO, PMI
|Dr. Emad Rahim|
Endowed Chair, Professor, Bellevue Univ.
Reviewer, PMI Accreditation Center
Ilonka Laviz (Former) Global Director Digital Brand Building and eCommerce at P&G
Digital Marketing Evangelist at Google,
Author, Web Analytics, An Hour A Day
The ongoing development of OMCP standards and practices is a cooperative effort by the industry’s leading marketers, authors, employers, and educators.
Work alongside the most prestigious leaders in the industry by joining one of the OMCP standards committees.
A growing number of training programs and higher learning curricula are OMCP Authorized. Get recognition for your program by letting us know about it below.
Employers and clients are looking for OMCP Certified marketers. If you’re an employer and want to interview OMCP certified practitioners, let us know below.
OMCP does not provide training.
OMCP is a professional certification that recognizes training from a growing, vetted list of the online marketing industry’s best known educational institutions, and participation in the industry’s top events in a variety of capacities. When you’re an OMCP Certified Professional, your customers, co-workers, and partners are assured that you’re committed to staying at the top of your game by maintaining ongoing professional development through the industry’s top training providers, organizations, and industry events.
If you’d like to learn more about OMCP, visit the frequently asked questions, or contact us.
548 Market Street
San Francisco, CA 94104-5401