Keyword Research – The Basics

Whether crafting web content, running a PPC campaign, or driving search optimization, keyword research is a critical first step toward success. Knowing which words and phrases drive search traffic to your website and integrating them into your online marketing efforts (including social media) facilitates being discovered and indexed, and fosters higher SERP rankings.  Although it sounds simple, keyword research is a critical skill required for digital marketing in the 21st century. Evaluating your organization’s keyword research needs can positively impact  your marketing strategy. Reasons to Engage In Keyword Search Knowing […]

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Condensing Your Site Can Kill Your SEO. How to Make Sure You’re Not Shooting Yourself in the Foot When Cleaning Up Your Site

A clean and organized website is essential for building a reputable online presence while providing an engaging user experience. However, even the best-designed websites can become cluttered as content grows or changes. When this happens, sometimes the practical solution may be to start fresh by condensing content, pages, or entire sections of a website. That being said, there are some important considerations to make before deleting or condensing content. If you’re not careful, you could unknowingly shoot yourself in the foot regarding your SEO, inadvertently tanking your rankings and losing

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Block letters with yellow, green, and blue and squares hanging from the top with SEO

OMCP is Becoming Part of a New Family

An Exciting Announcement We are thrilled to announce that OMCP has been acquired by the top social media education and certification company in the world: National Institute for Social Media (NISM).  As you know, we at OMCP work hard to verify the skills and knowledge of online marketers. We do this to help marketing professionals grow their careers and help employers know that they are hiring top marketers with only current, verified credentials. Being newly acquired by NISM will enable us to take our verification and accreditation services to a

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Requirements for Digital Marketing Certification Updated 2022

New Option for Experience and Education for OMCA OMCA candidates with over two years of verified marketing experience may waive the requirement to prove secondary school (“High School”) graduation. In addition, OMCA candidates who have completed an accredited training program with six months of application do not need to provide evidence of a secondary school graduation. This change is effective as of March 12, 2022. OMCA Updated Requirements The requirements for OMCA digital marketing certification now include: A passing score on the OMCA exam PLUS one of the following: 4,000

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Digital marketing standards changes for OMCA certification 2022

The Top 10 States for Digital Marketing Skills in the US 2021

Which state in the US has the highest-skilled digital marketers? OMCP is sharing digital marketing skill levels by US State as derived from a subset of online marketing exams served to thousands of candidates over the last 12 months. OMCP is an independent industry association that verifies digital marketing skills via online exams. Certification in digital marketing is awarded by verification of experience, education, exam scores, and credit for training from over 900 accredited providers and platform courses.  The overall results are first and then specific placement for SEO Skills, Digital Advertising Skills, Social

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Digital Marketing Skills in the US by State

Digital Analytics Skills by Location

Which country has the best digital analytics skills? The ability to turn data into decisions is not the domain of any one country. However some regions stand above others with digital analytics skills. You might guess it’d be a country famous for arithmetic. It could be a region associated with chess champions or even for programming skills. But instead you’d find the top country for digital analytics skills–actually the two top countries for digital analytics skills–are also famous for dance, for food, and for.. . siesta. Think you know? The

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Digital Advertising Skills by Location

Which country has the best digital advertisers? Most would say the ad agencies in the United States have cornered the market on digital advertising skills. Or France. Or the UK. But they’d be wrong. In a first release, OMCP is sharing digital marketing skill levels by region as derived from a subset of exams served to thousands of candidates over the last 12 months. OMCP is an independent industry association that verifies digital marketing hard skills via online exams. Certification is awarded by verification of experience, education, exam scores, and

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Digital Marketing Skills by Location

Where are the best digital marketers located?  In a first release, OMCP is sharing digital marketing skill levels by region as derived from a subset of exams served to thousands of candidates over the last 12 months. OMCP is an independent industry association that verifies digital marketing hard skills via online exams. Certification is awarded by verification of experience, education, exam scores, and training from over 900 providers.   The overall results are first by country and then by US time zone. Navigate to SEO results for that subset. We will add

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Digital Marketing Skills by Country 2021

Conversion Optimization Strategy: Mapping Customer Journeys

How customer journey mapping can help your conversion optimization strategy By Yaron Cohen, OMCP Most digital marketing efforts nowadays focus on attracting traffic to websites, and only a small percentage of marketing budgets is spent on conversion optimization. The numbers presented in a survey conducted by Adobe show that only 5% of marketing budgets  are allocated towards conversion optimization (CRO). We can assume this number is growing (the survey is from 2013), but there is still a misconception among many companies that conversion optimization is a one-person role that involves

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Conversion Optimization Practices with Talia Wolf

What does a conversion optimization professional need to know?  Talia Wolf, Founder and Chief Optimizer at GetUplift discusses thank you pages, AB testing, persona mapping, and how to understand what makes our customers take the next step in the buying journey.  The OMCP Podcast is where top authors and industry leaders share authoritative practices in online marketing which are covered by the OMCP standard, competencies, and exams.  This is an OMCP pilot program that may continue based on member interest and support. Stay subscribed to the OMCP newsletter to get

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