Digital Analytics Skills by Location

Digital Marketing, News / 5 minutes of reading

Which country has the best digital analytics skills? The ability to turn data into decisions is not the domain of any one country. However some regions stand above others with digital analytics skills. You might guess it’d be a country famous for arithmetic. It could be a region associated with chess champions or even for programming skills. But instead you’d find the top country for digital analytics skills–actually the two top countries for digital analytics skills–are also famous for dance, for food, and for.. . siesta. Think you know? The …

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Digital Advertising Skills by Location

Digital Marketing, News / 4 minutes of reading

Which country has the best digital advertisers? Most would say the ad agencies in the United States have cornered the market on digital advertising skills. Or France. Or the UK. But they’d be wrong. In a first release, OMCP is sharing digital marketing skill levels by region as derived from a subset of exams served to thousands of candidates over the last 12 months. OMCP is an independent industry association that verifies digital marketing hard skills via online exams. Certification is awarded by verification of experience, education, exam scores, and …

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Digital Marketing Skills by Location

Digital Marketing, News / 4 minutes of reading

Where are the best digital marketers located?  In a first release, OMCP is sharing digital marketing skill levels by region as derived from a subset of exams served to thousands of candidates over the last 12 months. OMCP is an independent industry association that verifies digital marketing hard skills via online exams. Certification is awarded by verification of experience, education, exam scores, and training from over 900 providers.   The overall results are first by country and then by US time zone. Navigate to SEO results for that subset. We will add …

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Digital Marketing Skills by Country 2021

Conversion Optimization Strategy: Mapping Customer Journeys

Digital Marketing / 4 minutes of reading

How customer journey mapping can help your conversion optimization strategy By Yaron Cohen, OMCP Most digital marketing efforts nowadays focus on attracting traffic to websites, and only a small percentage of marketing budgets is spent on conversion optimization. The numbers presented in a survey conducted by Adobe show that only 5% of marketing budgets  are allocated towards conversion optimization (CRO). We can assume this number is growing (the survey is from 2013), but there is still a misconception among many companies that conversion optimization is a one-person role that involves …

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Conversion Optimization Practices with Talia Wolf

Digital Marketing, Podcasts / 16 minutes of reading

What does a conversion optimization professional need to know?  Talia Wolf, Founder and Chief Optimizer at GetUplift discusses thank you pages, AB testing, persona mapping, and how to understand what makes our customers take the next step in the buying journey.  The OMCP Podcast is where top authors and industry leaders share authoritative practices in online marketing which are covered by the OMCP standard, competencies, and exams.  This is an OMCP pilot program that may continue based on member interest and support. Stay subscribed to the OMCP newsletter to get …

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OMCP Digital Marketing Conference November 2020

Digital Marketing / 3 minutes of reading

First OMCP Virtual Conference, November 18, 2020  OMCP members participated in the first OMCP Digital Marketing Conference where we learned, shareed, and discussed grass-roots, in-the-trenches digital marketing best practices with those who implement it every day. Surprise guests included resident author experts Brad Geddes, Philippa Gamse and Debra Mastaler. Format: short presentations from OMCP certified followed by Q&A. Tone: Informal, smart, generous. This is a community of practicing professionals who are committed to improving the practice of digital marketing. Most of us are working from home, so pets, kids, family …

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Best Practices for Digital Advertising PPC with Andrew Goodman

Digital Marketing, Discussions, Podcasts / 6 minutes of reading

What does it take to write effective ads? What are methods to measure performance in e-commerce or B2B? What do we look for when hiring a PPC agency? Andrew Goodman, author, speaker, and founder of Page Zero Media shares best practices with OMCP: Transcript: What are some best practices for writing effective digital ads? Well the place to start is to understand that this is a test, in a testing environment. You’re rotating the ads, and so it’s not about just the ideas that go into the ads, its about …

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Andrew Goodman Page Zero OMCP Best Practices

Certified Giving Back: OMCP LaTisha Clayton Encourages Candidates

Digital Marketing / 3 minutes of reading

Is it really worth it? Many working towards OMCP certification ask this at some point in the journey. So we reached out to LaTisha Clayton, OMCP and founder of You’ve Got Clients for her advice on what candidates pursuing certification need to know. LaTisha is no stranger to success, hard work, and helping others succeed. She offered this advice right away: “Firstly I would say don’t give up. Play to your strengths and choose a specialty concentration that you enjoy.”  Regarding staying up to date in digital marketing, LaTasha recently …

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LaTisha Styles Clayton OMCP encourages candidate

Digital Marketing Courses Free or Discounted for COVID-19 Pandemic

Digital Marketing / 7 minutes of reading

Training Providers Help in Time of Need For those in quarantine during the COVID-19 pandemic, it just got easier to level up in digital marketing skills. We reached out to the leading digital marketing training providers and asked for a comment or advice, and any special allowances for those stuck at home during this crisis. We’ll update this list as we learn of more help. Do you know of a training provider who is helping people in quarantine? Send us a note or comment here if you know of other …

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Digital Marketing Course Comparison LinkedIn Learning

Digital Marketing, Digital Marketing Courses, Podcasts, Registered Education Providers / 17 minutes of reading

Which digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this special training series, we interview the leaders of seven digital marketing course providers to learn the differences. In this episode, Mordy Golding, Director of Content for LinkedIn Learning shares what to expect in LinkedIn Learning training, his own thoughts on the value of certification, and where LinkedIn Learning is headed in the future. Michael:All right. Welcome back to the OMCP studio. With us …

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