OMCP Digital Marketing Conference November 2020

First OMCP Virtual Conference, November 18, 2020  OMCP members participated in the first OMCP Digital Marketing Conference where we learned, shareed, and discussed grass-roots, in-the-trenches digital marketing best practices with those who implement it every day. Surprise guests included resident author experts Brad Geddes, Philippa Gamse and Debra Mastaler. Format: short presentations from OMCP certified […]

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Digital Marketing Course Comparison LinkedIn Learning

Which digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this special training series, we interview the leaders of seven digital marketing course providers to learn the differences. In this episode, Mordy Golding, Director of Content for LinkedIn Learning […]

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Best Practices for Measuring Digital Marketing Skills

“I know digital marketing,” said the candidate, “I’ve been practicing social media since it started in 2015.” The hiring manager is rightfully skeptical. But besides some easily memorized buzzwords, how can the hiring manager validate skills in an unbiased way? The practice of digital marketing has matured from an ‘edge-practice’ relegated to a few specialists […]

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SEO Knowledge-based Search with Bill Slawski – Online Marketing Best Practices Podcast from OMCP

SEO: Determining Algorithm Changes Google’s recent updates are leaning heavily towards knowledge-based search. How does it work and how should our content be optimized for it?  What signals are they looking for for inclusion in the knowledge graph? Find out here in this interview with SEO and Google patent analyst Bill Slawski who is also […]

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Digital Marketing Course Comparison Jump Digital

Which digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this education series, we interview seven leaders in digital marketing training to learn the differences. In this episode, industry veteran and Jump Digital Founder Alex Clyne shares what to […]

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Digital Marketing Course Comparison Simplilearn

Which digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this special interview series, we interview seven leaders in digital marketing education to learn the differences. Mark Moran, the Chief Marketing Officer with Simplilearn shared what to expect in […]

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