First OMCP Virtual Conference, November 18, 2020 OMCP members participated in the first OMCP Digital Marketing Conference where we learned, shareed, and discussed grass-roots, in-the-trenches digital marketing best practices with those who implement it every day. Surprise guests included resident author experts Brad Geddes, Philippa Gamse and Debra Mastaler. Format: short presentations from OMCP certified […]
What does it take to write effective ads? What are methods to measure performance in e-commerce or B2B? What do we look for when hiring a PPC agency? Andrew Goodman, author, speaker, and founder of Page Zero Media shares best practices with OMCP: Transcript: What are some best practices for writing effective digital ads? Well […]
Is it really worth it? Many working towards OMCP certification ask this at some point in the journey. So we reached out to LaTisha Clayton, OMCP and founder of You’ve Got Clients for her advice on what candidates pursuing certification need to know. LaTisha is no stranger to success, hard work, and helping others succeed. […]
Training Providers Help in Time of Need For those in quarantine during the COVID-19 pandemic, it just got easier to level up in digital marketing skills. We reached out to the leading digital marketing training providers and asked for a comment or advice, and any special allowances for those stuck at home during this crisis. […]
Which digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this special training series, we interview the leaders of seven digital marketing course providers to learn the differences. In this episode, Mordy Golding, Director of Content for LinkedIn Learning […]
“I know digital marketing,” said the candidate, “I’ve been practicing social media since it started in 2015.” The hiring manager is rightfully skeptical. But besides some easily memorized buzzwords, how can the hiring manager validate skills in an unbiased way? The practice of digital marketing has matured from an ‘edge-practice’ relegated to a few specialists […]
SEO: Determining Algorithm Changes Google’s recent updates are leaning heavily towards knowledge-based search. How does it work and how should our content be optimized for it? What signals are they looking for for inclusion in the knowledge graph? Find out here in this interview with SEO and Google patent analyst Bill Slawski who is also […]
Which digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this Winter 2019 education series, we interview the leaders of seven digital marketing course providers to learn the differences. Richard Townsend, CEO of Circus Street was kind enough to […]
Which digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this education series, we interview seven leaders in digital marketing training to learn the differences. In this episode, industry veteran and Jump Digital Founder Alex Clyne shares what to […]
Which digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this special interview series, we interview seven leaders in digital marketing education to learn the differences. Mark Moran, the Chief Marketing Officer with Simplilearn shared what to expect in […]
