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Email Marketing: Avoiding Spam and Other Harmful Practices

Blog / 4 minutes of reading

Email marketing is considered one of the most effective strategies for reaching customers with an estimated ROI of $36 for every $1 spent.  Many marketers use strong email marketing strategies to engage with approximately four billion daily email users to reach that target audience. Some, however, either deliberately or unknowingly choose to follow the proper guidelines around compliance with best practices.   Email marketing compliance guidelines encompass a wide range of behaviors and guidelines starting with the emergence of “spam” email.  History of Spam Emails As email marketing evolved in parallel […]

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Outlines of envelopes flying through the air towards a bright red mailbox. Meant to signify email marketing.

SEO Cheat Sheet: How to Prioritize Your Focus Based on Current Page Rankings

Blog / 6 minutes of reading

To make your brand stand out online, simply focusing on creating more quality products or services isn’t typically enough to get noticed. You also need to make sure you’re able to be easily found when potential customers use search engines to find the solutions they’re looking for. SEO (Search Engine Optimization) is where most people start when trying to improve their website traffic. But whether you’re just exploring SEO techniques or have been applying best digital marketing practices for some time, it can sometimes be an intimidating exercise when trying

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Hands holding a tablet that is displaying a graphic that looks like notebook paper. On the paper are words and symbols written to outline different aspects of online marketing. Things like SEO, content, lists, etc.

Key Performance Indicators (KPIs) – Your Roadmap to Marketing Success

Blog, Digital Marketing / 4 minutes of reading

One of the best practices for a successful digital marketing campaign is setting tangible, reachable goals for success. Although metrics and data analysis provide insight into the success of a given campaign, they only provide partial insight into campaign progress. One best practice for digital marketing campaigns is establishing solid Key Performance Indicators (KPIs) that thoroughly document and mark progress toward those goals.  What are KPIs and Why Do They Matter Key Performance Indicators (KPIs) are key quantifiable indicators of progress towards an intended result. Companies frequently use KPIs to

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Cartoon drawing of a male hand pointing to a clipboard with a KPI worksheet.

Google, AI, and Their Marketing Implications

Blog / 4 minutes of reading

In May 2024, Google announced that it was integrating its Gemini artificial intelligence engine into its various platforms. One prominent integration was the use of “AI Overviews” in its search engine, providing a quick summary of search results for Google users. Criticism over erroneous results and “hallucinations” resulted in both workarounds for Google search and Google “reworking” search results.  Although Google acknowledges concerns about integrating AI into its product suite, this integration has deeper implications for online marketing professionals around paid and organic outreach. Despite the fact that Google’s early

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Cartoon of a man sitting on a question mark. A robot is standing nearby handing the man a light bulb.

Keyword Research – The Basics

Blog / 4 minutes of reading

Whether crafting web content, running a PPC campaign, or driving search optimization, keyword research is a critical first step toward success. Knowing which words and phrases drive search traffic to your website and integrating them into your online marketing efforts (including social media) facilitates being discovered and indexed, and fosters higher SERP rankings.  Although it sounds simple, keyword research is a critical skill required for digital marketing in the 21st century. Evaluating your organization’s keyword research needs can positively impact  your marketing strategy. Reasons to Engage In Keyword Search Knowing

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Condensing Your Site Can Kill Your SEO. How to Make Sure You’re Not Shooting Yourself in the Foot When Cleaning Up Your Site

Blog / 6 minutes of reading

A clean and organized website is essential for building a reputable online presence while providing an engaging user experience. However, even the best-designed websites can become cluttered as content grows or changes. When this happens, sometimes the practical solution may be to start fresh by condensing content, pages, or entire sections of a website. That being said, there are some important considerations to make before deleting or condensing content. If you’re not careful, you could unknowingly shoot yourself in the foot regarding your SEO, inadvertently tanking your rankings and losing

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Block letters with yellow, green, and blue and squares hanging from the top with SEO

OMCP is Becoming Part of a New Family

Blog, News / 2 minutes of reading

An Exciting Announcement We are thrilled to announce that OMCP has been acquired by the top social media education and certification company in the world: National Institute for Social Media (NISM).  As you know, we at OMCP work hard to verify the skills and knowledge of online marketers. We do this to help marketing professionals grow their careers and help employers know that they are hiring top marketers with only current, verified credentials. Being newly acquired by NISM will enable us to take our verification and accreditation services to a

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SEO Knowledge-based Search with Bill Slawski – Online Marketing Best Practices Podcast from OMCP

Blog, Digital Marketing, Podcasts / 18 minutes of reading

SEO: Determining Algorithm Changes Google’s recent updates are leaning heavily towards knowledge-based search. How does it work and how should our content be optimized for it?  What signals are they looking for for inclusion in the knowledge graph? Find out here in this interview with SEO and Google patent analyst Bill Slawski who is also Director of SEO Research at Go Fish Digital, and author at SEO by the Sea. Here Bill covers knowledge graph usage, ontology based images, augmented queries based on knowledge graphs, and how to stay up

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SEO for Knowledge-Based Searches with Bill Slawski OMCP

OMCP Digital Marketing Role Delineation Study

Blog, Digital Marketing, News / 4 minutes of reading

The results are in. See the digital marketing priorities as reported by over 4,000 professionals in the most recent OMCP Role Study. The final survey data and report is complete, summarized here, and is freely available to participants, educational institution, or training providers. Download the full report below.  What is a Digital Marketing Role Delineation Study? The 2019 OMCP Role Delineation Study represents current practice ratios and skill, education, and experience requirements in digital marketing. The data is one of several used by OMCP to ensure that digital marketing certification standards, exams, and

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Four Paid Search Best Practices OMCP with Brad Geddes

Blog, Digital Marketing, Discussions / 5 minutes of reading

Paid Search expert-author Brad Geddes shares four paid search best practices with OMCP in less than six minutes. Brad has contributed quite a bit to the OMCP standard. A lot of the questions on the OMCA certification exam and OMCP certification exams are based off the competencies that Brad’s given us in combination with surveys of hiring managers.  Listen up and apply these to your exam preparation.  A transcript of Brad’s answers is added below. Best Practice for Funnel Definition Q: What are some low dispute best practices that people can

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