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SEO Knowledge-based Search with Bill Slawski – Online Marketing Best Practices Podcast from OMCP

SEO: Determining Algorithm Changes Google’s recent updates are leaning heavily towards knowledge-based search. How does it work and how should our content be optimized for it?  What signals are they looking for for inclusion in the knowledge graph? Find out here in this interview with SEO and Google patent analyst Bill Slawski who is also Director of SEO Research at Go Fish Digital, and author at SEO by the Sea. Here Bill covers knowledge graph usage, ontology based images, augmented queries based on knowledge graphs, and how to stay up …

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SEO for Knowledge-Based Searches with Bill Slawski OMCP

2019 OMCP Digital Marketing Role Delineation Survey is Complete

The results are in. See the digital marketing priorities as reported by over 4,000 professionals in the 2019 OMCP Role Study. The final survey data and report is complete, summarized here, and is freely available to participants, educational institution, or training providers. Download the full report below.  What is a Digital Marketing Role Delineation Study? The 2019 OMCP Role Delineation Study represents current practice ratios and skill, education, and experience requirements in digital marketing. The data is one of several used by OMCP to ensure that digital marketing certification standards, exams, and competency …

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Four Paid Search Best Practices OMCP with Brad Geddes

Paid Search expert-author Brad Geddes shares four paid search best practices with OMCP in less than six minutes. Brad has contributed quite a bit to the OMCP standard. A lot of the questions on the OMCA certification exam and OMCP certification exams are based off the competencies that Brad’s given us in combination with surveys of hiring managers.  Listen up and apply these to your exam preparation.  A transcript of Brad’s answers is added below. Best Practice for Funnel Definition Q: What are some low dispute best practices that people can …

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SEO Best Practices from Keith Goode, OMCP at SMX West

Keith Goode, SEO for IBM and digital marketing educator, was kind enough to share best practices on prioritizing site crawl-abilty, index-ability, and usability as a foundation of SEO.  Next, Keith explains what types of keywords can make a difference and what causes good ranking in today’s search landscape.  You’ll also get some tips on how to promote SEO within a large organization. Thanks Keith! BLURRY VIDEO!!!  We apologize to viewers and to Keith for the significant amount of time the camera is out of focus.  We skipped the typical video …

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SEO Best Practices from Jessica Bowman, OMCP at SMX West

Jessica Bowman, contributor to OMCP standards, author of the Executive SEO Playbook, and the brilliance behind SEOinHouse.com and TechnicalSEOcourse.com was kind enough to stop and share a few SEO best practices on the spot at SMX West in San Jose. Much of what Jessica teaches is on the OMCA exam and the OMCP SEO exam. Study up with Jessica’s book and courses before you schedule your exams. And thank you Jessica!

GTB Earns OMCP Agency Of Excellence Award for Innovation in Training

The OMCP 2016 Agency of Excellence Award for Innovation in Training Methodology goes to GTB. GTB is an agency that prides itself on inspired thinking, fact-based decision making and execution, delivering true ’integration’ within the speed, diversity and potential of modern communications.  The agency is known for bringing together best of breed data, media, advertising, technology and creative under one roof in multiple markets worldwide and as part of the WPP Group. GTB’s L&D team of three deployed OMCP-approved training from Simplilearn’s Market Motive worldwide, conferring with managers to set …

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MediaCom Earns OMCP Agency Of Excellence Award for Exam Pass Rates

The OMCP 2016 Agency of Excellence Award for Online Marketing Exam Pass Rates goes to MediaCom.     MediaCom, a leading agency based in the UK, already had the digital marketing expertise to service clients within the agency. Always looking to improve their service, they identified an opportunity to broaden overall digital capability across and between departments by increasing individual digital knowledge at all levels. Their training goal was to create better internal communication and deliver more effective and creative marketing solutions to meet their client objectives. 96% Pass Rate Results …

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Viviana Talledo Shares OMCP Experience at SMX

Viviana Talledo earned her OMCP certification in 2013.  Now, as Senior Digital Marketing Strategist/SEO at Thermo Fisher Scientific, she shares experiences and advice for those currently training for OMCP certification. Stick with it and take your exams every two years at https://omcp.org.  The rewards are worth it. Thank you Viviana for sharing with us!

Jamie Smith Shares Competitive Intelligence Best Practices with OMCP at SMX West

Author Expert Jamie Smith of The Search Monitor shares competitive intelligence best practices with OMCP at SMX West. In this video, Jamie shares where to identify companies who are in your domain and which tools to use to uncover creative, landing pages, keywords, spend and more. Jamie warns about some changes that affect keyword expansion and explains how match types change this and why a focus on conversion, CTR, and analysis of the offer that our competitors are using can be more helpful than ever.  Jamie wraps up with some wisdom …

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Matt Van Wagner and Brad Geddes Share PPC Best Practices with OMCP

Authors & Experts Matt Van Wagner and Brad Geddes share an interview with OMCP on PPC Best Practices at SMX West in San Jose.  What Matt and Brad share is well-aligned with OMCP competency standards taught at over 700 colleges.  And it’s no wonder since both leaders have contributed to the Digital Advertising portion of the OMCP and OMCA Exams. Thanks to you both Matt and Brad! In this video: With humor, Matt Van Wagner challenges us to explore as many PPC channels as possible and goes on to discuss …

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