2019 OMCP Digital Marketing Role Delineation Survey is Live

Hiring Managers, Academics, and Practicing Professionals:  Please take a moment to weigh in on digital marketing priorities the 2019 OMCP Role Study.  Then share it with your colleagues (https://mo.am/rds9).  Weigh in. See the Data Now. Why? For You: After sharing your opinion, you’ll see cool data, like: how over 1,000 other teams invest time in […]

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Four Paid Search Best Practices OMCP with Brad Geddes

Paid Search expert-author Brad Geddes shares four paid search best practices with OMCP in less than six minutes. Brad has contributed quite a bit to the OMCP standard. A lot of the questions on the OMCA certification exam and OMCP certification exams are based off the competencies that Brad’s given us in combination with surveys of […]

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SEO Best Practices from Keith Goode, OMCP at SMX West

Keith Goode, SEO for IBM and digital marketing educator, was kind enough to share best practices on prioritizing site crawl-abilty, index-ability, and usability as a foundation of SEO.  Next, Keith explains what types of keywords can make a difference and what causes good ranking in today’s search landscape.  You’ll also get some tips on how […]

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SEO Best Practices from Jessica Bowman, OMCP at SMX West

Jessica Bowman, contributor to OMCP standards, author of the Executive SEO Playbook, and the brilliance behind SEOinHouse.com and TechnicalSEOcourse.com was kind enough to stop and share a few SEO best practices on the spot at SMX West in San Jose. Much of what Jessica teaches is on the OMCA exam and the OMCP SEO exam. Study […]

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GTB Earns OMCP Agency Of Excellence Award for Innovation in Training

The OMCP 2016 Agency of Excellence Award for Innovation in Training Methodology goes to GTB. GTB is an agency that prides itself on inspired thinking, fact-based decision making and execution, delivering true ’integration’ within the speed, diversity and potential of modern communications.  The agency is known for bringing together best of breed data, media, advertising, […]

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MediaCom Earns OMCP Agency Of Excellence Award for Exam Pass Rates

The OMCP 2016 Agency of Excellence Award for Online Marketing Exam Pass Rates goes to MediaCom.     MediaCom, a leading agency based in the UK, already had the digital marketing expertise to service clients within the agency. Always looking to improve their service, they identified an opportunity to broaden overall digital capability across and […]

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Viviana Talledo Shares OMCP Experience at SMX

Viviana Talledo earned her OMCP certification in 2013.  Now, as Senior Digital Marketing Strategist/SEO at Thermo Fisher Scientific, she shares experiences and advice for those currently training for OMCP certification. Stick with it and take your exams every two years at https://omcp.org.  The rewards are worth it. Thank you Viviana for sharing with us!

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Jamie Smith Shares Competitive Intelligence Best Practices with OMCP at SMX West

Author Expert Jamie Smith of The Search Monitor shares competitive intelligence best practices with OMCP at SMX West. In this video, Jamie shares where to identify companies who are in your domain and which tools to use to uncover creative, landing pages, keywords, spend and more. Jamie warns about some changes that affect keyword expansion and […]

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Matt Van Wagner and Brad Geddes Share PPC Best Practices with OMCP

Authors & Experts Matt Van Wagner and Brad Geddes share an interview with OMCP on PPC Best Practices at SMX West in San Jose.  What Matt and Brad share is well-aligned with OMCP competency standards taught at over 700 colleges.  And it’s no wonder since both leaders have contributed to the Digital Advertising portion of […]

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Andy Atkins-Kruger Shares International SEO Practices with OMCP at SMX

Author/Expert Andy Atkins-Kruger shares insights on best practices when building multinational online campaigns in this 16-minute video. Andy shares insights on social behaviors that necessitate multinational campaigns and SEO and aspects of keyword phrases that surprise even the most confident marketers. Using native speakers to build out keyword lists is a generally accepted practice, but […]

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