Blog

Google, AI, and Their Marketing Implications

Blog / 4 minutes of reading

In May 2024, Google announced that it was integrating its Gemini artificial intelligence engine into its various platforms. One prominent integration was the use of “AI Overviews” in its search engine, providing a quick summary of search results for Google users. Criticism over erroneous results and “hallucinations” resulted in both workarounds for Google search and Google “reworking” search results.  Although Google acknowledges concerns about integrating AI into its product suite, this integration has deeper implications for online marketing professionals around paid and organic outreach. Despite the fact that Google’s early […]

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Cartoon of a man sitting on a question mark. A robot is standing nearby handing the man a light bulb.

Keyword Research – The Basics

Blog / 4 minutes of reading

Whether crafting web content, running a PPC campaign, or driving search optimization, keyword research is a critical first step toward success. Knowing which words and phrases drive search traffic to your website and integrating them into your online marketing efforts (including social media) facilitates being discovered and indexed, and fosters higher SERP rankings.  Although it sounds simple, keyword research is a critical skill required for digital marketing in the 21st century. Evaluating your organization’s keyword research needs can positively impact  your marketing strategy. Reasons to Engage In Keyword Search Knowing

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Condensing Your Site Can Kill Your SEO. How to Make Sure You’re Not Shooting Yourself in the Foot When Cleaning Up Your Site

Blog / 6 minutes of reading

A clean and organized website is essential for building a reputable online presence while providing an engaging user experience. However, even the best-designed websites can become cluttered as content grows or changes. When this happens, sometimes the practical solution may be to start fresh by condensing content, pages, or entire sections of a website. That being said, there are some important considerations to make before deleting or condensing content. If you’re not careful, you could unknowingly shoot yourself in the foot regarding your SEO, inadvertently tanking your rankings and losing

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OMCP is Becoming Part of a New Family

Blog, News / 2 minutes of reading

An Exciting Announcement We are thrilled to announce that OMCP has been acquired by the top social media education and certification company in the world: National Institute for Social Media (NISM).  As you know, we at OMCP work hard to verify the skills and knowledge of online marketers. We do this to help marketing professionals grow their careers and help employers know that they are hiring top marketers with only current, verified credentials. Being newly acquired by NISM will enable us to take our verification and accreditation services to a

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SEO Knowledge-based Search with Bill Slawski – Online Marketing Best Practices Podcast from OMCP

Blog, Digital Marketing, Podcasts / 18 minutes of reading

SEO: Determining Algorithm Changes Google’s recent updates are leaning heavily towards knowledge-based search. How does it work and how should our content be optimized for it?  What signals are they looking for for inclusion in the knowledge graph? Find out here in this interview with SEO and Google patent analyst Bill Slawski who is also Director of SEO Research at Go Fish Digital, and author at SEO by the Sea. Here Bill covers knowledge graph usage, ontology based images, augmented queries based on knowledge graphs, and how to stay up

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SEO for Knowledge-Based Searches with Bill Slawski OMCP

OMCP Digital Marketing Role Delineation Study

Blog, Digital Marketing, News / 4 minutes of reading

The results are in. See the digital marketing priorities as reported by over 4,000 professionals in the most recent OMCP Role Study. The final survey data and report is complete, summarized here, and is freely available to participants, educational institution, or training providers. Download the full report below.  What is a Digital Marketing Role Delineation Study? The 2019 OMCP Role Delineation Study represents current practice ratios and skill, education, and experience requirements in digital marketing. The data is one of several used by OMCP to ensure that digital marketing certification standards, exams, and

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Four Paid Search Best Practices OMCP with Brad Geddes

Blog, Digital Marketing, Discussions / 5 minutes of reading

Paid Search expert-author Brad Geddes shares four paid search best practices with OMCP in less than six minutes. Brad has contributed quite a bit to the OMCP standard. A lot of the questions on the OMCA certification exam and OMCP certification exams are based off the competencies that Brad’s given us in combination with surveys of hiring managers.  Listen up and apply these to your exam preparation.  A transcript of Brad’s answers is added below. Best Practice for Funnel Definition Q: What are some low dispute best practices that people can

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SEO Best Practices from Keith Goode, OMCP at SMX West

Blog, Discussions / 1 minute of reading

Keith Goode, SEO for IBM and digital marketing educator, was kind enough to share best practices on prioritizing site crawl-abilty, index-ability, and usability as a foundation of SEO.  Next, Keith explains what types of keywords can make a difference and what causes good ranking in today’s search landscape.  You’ll also get some tips on how to promote SEO within a large organization. Thanks Keith! BLURRY VIDEO!!!  We apologize to viewers and to Keith for the significant amount of time the camera is out of focus.  We skipped the typical video

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SEO Best Practices from Jessica Bowman, OMCP at SMX West

Blog, Digital Marketing, Discussions / 1 minute of reading

Jessica Bowman, contributor to OMCP standards, author of the Executive SEO Playbook, and the brilliance behind SEOinHouse.com was kind enough to stop and share a few SEO best practices on the spot at SMX West in San Jose. Much of what Jessica teaches is on the OMCA exam and the OMCP SEO exam. Study up with Jessica’s book and courses before you schedule your exams. And thank you Jessica!

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GTB Earns OMCP Agency Of Excellence Award for Innovation in Training

Awards, Blog, Digital Marketing, Events / 13 minutes of reading

The OMCP 2016 Agency of Excellence Award for Innovation in Training Methodology goes to GTB. GTB is an agency that prides itself on inspired thinking, fact-based decision making and execution, delivering true ’integration’ within the speed, diversity and potential of modern communications.  The agency is known for bringing together best of breed data, media, advertising, technology and creative under one roof in multiple markets worldwide and as part of the WPP Group. GTB’s L&D team of three deployed OMCP-approved training from Simplilearn’s Market Motive worldwide, conferring with managers to set

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