We’re happy to answer your questions about OMCP.

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What is OMCP?

OMCP is the leading independent standard for certification of online marketing professionals.

The OMCP mission is to continually improve the standards of practice, education, and employment of online marketers. This is accomplished through:

  • Maintenance of the competency and exam standards for online marketing in coordination with industry leaders
  • Certification and credentialing of individual practitioners, agencies, and educational institutions

Does OMCP offer training?

OMCP does not provide training directly.

OMCP is a professional certification that recognizes training from a growing list of the industry’s best known educational institutions, and participation in the industry’s top events in a variety of capacities. When you’re an OMCP Certified Professional, your customers, co-workers, and partners are assured that you’re committed to staying at the top of your game by maintaining ongoing professional development through the industry’s top training providers, organizations, and industry events.

What is the Exam Refund Policy?

OMCP Refund Policy (Effective 9/8/2015)

To obtain a refund for the OMCA/P Certification Exam, you must make a request to OMCP within 30 days of purchasing your exam. OMCP will retain a processing fee of US$100 if you have not yet taken the examination.

OMCP will NOT provide you with a refund in the following instances:

  • If you have taken any part of the OMCP Exam or OMCA Exam.
  • If your 90 day eligibility period* has expired and you have not scheduled nor taken the exam, you will not receive a refund. You will forfeit the entire fee. You will not be able to use the initial fees for anything else. If you still wish to obtain the Certification, you will be required to reapply and submit all examination fees again.
  • If you have not yet taken the exam and did not provide the necessary cancellation/rescheduling notification to OMCP’s testing administration partner, ProctorU, you will not receive a refund. Again, you will forfeit the fee and not be able to apply it to anything else.

*In some circumstances OMCP may provide an extension to the 90 day eligibility period to take exam.

NOTE: If you feel you meet the refund parameters, you can send a request to info@OMCP.org.


Why be OMCP Certified?

It’s no longer enough to simply claim expertise as an internet marketer.

Clients know that they are best served by marketers whose skills and knowledge are current. One way that marketers stay current is through ongoing professional education, and active participation in industry groups and events. An OMCP Certification verifies members’ dedication to such professional development, helping marketers to distinguish themselves in a crowded marketplace, and clients to make informed decisions.


Why is an organization like OMCP necessary to the industry?

Online marketing skills are now essential in the majority of marketing projects. These standards have been largely undefined or are set in isolation by a few reputable training groups or prominent vendors. OMCP sets a standard for certification that includes reputable training programs, recognizes vendor roles in current standards, and maintains a directory of Online Marketing Certified Professionals.

Does OMCP maintain a Code Of Ethics?

Yes. The OMCP Code Of Ethics is a voluntary standard to which we encourage our membership to aspire.

Who benefits from creating a standard?

Hiring managers, educational institutions, agencies, and organizations all benefit from a standard that effectively measures the competencies and skills required for effective online marketing.

How do I join OMCP?

Professional Membership requires proof of completion of training from an Authorized OMCP Training Provider. There is presently no charge to be an OMCP. This may change in the future as the value and benefits of membership continue to grow.
Authorized Provider applications are approved on a case by case basis. There is presently no charge to be an OMCP Authorized Training Provider.
Corporate Memberships are currently available for an annual fee of $1,000.
Learn more about becoming an OMCP Authorized Provider or Corporate Member

Can I be OMCP Certified in a single discipline?

OMCP status is awarded to marketing professionals who have exhibited essential competencies in three (or more) disciplines OR have demonstrated professional-level practitioner skills in a single discipline.

What does OMCP cover?

OMCP covers the practices and skills that relate to increasing the online presence and reputation of a business, product, or service. To receive an individual OMCP certification, one must complete an authorized training program and pass an OMCP approved test.

The OMCP standard is focused on practices that bring long term benefits to reputable organizations and businesses.

Disciplines recognized by OMCP standards include:

  • SEO (including Mobile and Local)
  • Web Analytics
  • Online Advertising (PPC, Social, Display, Video & SEM)
  • Landing Page and Conversion Rate Optimization
  • Social Media Marketing and Online PR
  • Email Marketing

What does OMCP not cover?

OMCP does not certify the ongoing behavior or business track record of individual marketing professionals, consultants, agencies, or businesses.  Ethical practices are taught by most OMCP Authorized Providers, however it is not within the scope of the OMCP standard to enforce personal or ethical behavior.

While “tricks” and practices that take advantage of loopholes in Internet marketing are acknowledged as worthy case studies, these techniques are considered outside the parameters of Online Marketing Certified Professionals.

The OMCP standard is focused on practices that bring long term benefits to reputable organizations and businesses based on best practices and accepted methodologies.

Who is behind OMCP?

OMCP is supported by leading universities, marketing associations, successful companies, and marketing professionals worldwide. OMCP was initiated to move an online marketing standard out of a leading training company (Market Motive) and into the hands of a multitude of reputable training companies and outstanding industry professionals.

How is OMCP “open”?

Inclusion of training programs is decided by majority vote among Professional Members, existing Authorized Providers, and Corporate Members.

Where is the OMCP test?

OMCP exams are live, proctored online, so there’s no need to travel or wait.   To schedule your online exam session, you’ll need an OMCP.org account (register here), then pay for your  OMCA Exam or OMCP Exam, and follow the instructions to select an exam time that fits your schedule.


How long does an OMCP Certification last?

Currently OMCP Certification lasts one year. Professional Members must Re-Certify to maintain OMCP status.

OMCP rewards ongoing participation in authorized organizations, events, training programs, and communities with Professional Development Units.

As of today, accrual of 100 PDUs during the year is required for annual OMCP Re-Certification.*

To submit your PDUs for OMCP Re-Certification, simply provide the necessary verification for review through your member dashboard.

If you would like to contribute to this program or nominate a program for recognition, let us know here.

*NOTE: Requirements for Re-Certification may change as standards evolve, and will be defined by the requirements in place at the time of Re-Certification. Such requirements may include (but are not limited to) PDUs earned, tests, skills assessments, or combinations thereof.

Why are there multiple levels of Certification?

OMCP Awards two levels of certification:

OMCA is a valuable entry-level certification for online marketing associates and entry-level practitioners. Designed for those with little online marketing experience, the OMCA demonstrates foundational knowledge of online marketing concepts and generally accepted practices across multiple digital marketing disciplines. Learn more about OMCA Certification

OMCP is the industry’s premier certification for online marketing professionals who have a combination of extensive professional experience and training from qualified providers. Designed for those with more extensive online marketing experience, the OMCP demonstrates a thorough knowledge of online marketing concepts and best practices across one or more digital marketing disciplines. Learn more about OMCP Certification