OMCA™ Certification

OMCP Online Marketing Certified Professional

OMCA™ is a valuable entry-level certification for online marketing associates and entry-level practitioners. Perfect for managers, those just starting in digital marketing, or as a first step towards earning an OMCP certificate,  an OMCA certification is designed to prove conceptual knowledge of digital marketing and demonstrate foundational knowledge of generally accepted practices across multiple digital marketing disciplines.

Who should apply?

If you’re a newer online marketer with the intent to demonstrate your commitment to online marketing, improve your ability to manage digital marketing projects and earn additional responsibility, an OMCA certificate and status can help you stand out to potential employers.

How to apply for your OMCA certification

1. Ensure you’re ready

If your goal is to apply for your OMCA certificate, be sure you have the necessary qualifications below for education and experience (or course work) before you take the OMCA exam.

If your employer requires your score on the OMCA Exam, and does not require certification status, you can skip this step and proceed to register for the OMCA exam.

The prerequisites for OMCA certification status include:

  1. A passing score on the OMCA exam
  2. A secondary degree or equivalent (e.g., High School diploma or GED)
  3. 600 hours experience online marketing OR proof of completion of an OMCP-Approved course within the six months prior to your application


For more in-depth information about requirements, certification, and exams, download the OMCP Certification Handbook.


2. Register for your OMCA exam 

The OMCA Exam is proctored online, so there’s no need to travel or wait.   To schedule your online exam session, click the button below to register for an account, pay for your exam, and follow the instructions to select an exam time that fits your schedule.

Register to take your OMCA Exam

Once you have completed the OMCA exam, you’re ready to upload your credentials for final approval for certification.

Note: If you have already earned a post-secondary degree and have over 2,000 hours of experience in online marketing, you may want to see if you are ready for the OMCP® certification.

3. Apply for your certification

Once you’ve ensured you have met the following requirements, you’re ready to apply for certificate status.

  1. Proof of a passing the OMCA exam
  2. A secondary degree or equivalent (e.g., High School diploma or Associates degree)
  3. 600 hours experience online marketing OR proof of completion of an OMCP-Approved course within the six months prior to your application

To apply for certification status, you’ll create a user account on (or login to your existing account), upload your proof, and after a successful review by OMCP staff, get a confirmed certification status.

Apply for OMCA Certification Status


How and where do I take the Exam?

The OMCA Exam is proctored online, so there’s no need to travel. Exams can be scheduled to be taken at any time and from anywhere the exam taker has a reliable internet connection.

To be proctored for your exam, you must have a web camera and a microphone so you and your proctor may communicate. Resources of any kind are not allowed during the exam. This includes, books, notes, access to online information, texts, chats,  or phone calls, or having another person in the room while the exam is happening.

How do I prepare for the exam?

Planning ahead for your exam will help ensure that you have the best chance to be successful and that the exam process works smoothly for you.

Preparation for the OMCA exam must include a combination of associate-level experience in online marketing coupled with continuing education.  No course or published book will completely prepare a candidate to pass the OMCA exam.  The minimum recommended preparation for the OMCP exam includes 600 hours of online marketing experience that includes conceptual understanding of at least six online marketing disciplines, coupled with 34 didactic hours in  OMCA-Approved Courses covering eight specific disciplines. Candidates with more practical experience may need less education, and candidates with more education may not need as much practical experience.  In most cases, a balanced combination of experience and up-to-date education is essential.

The following online marketing disciplines are supported by the most recent OMCP Role Delineation Study, are considered core to OMCA certification, and determine the content of the OMCA exam:

  • Content Marketing
  • Conversion Rate Optimization
  • Email Marketing (included within OMCA and OMCP Base exams only)
  • Mobile Marketing (included within OMCA and OMCP Base exams only)
  • Paid Search (PPC)
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Web Analytics

What does it cost?

The OMCA exam fee is US $225 payable upon registration. The fee covers online proctoring and the exam delivery systems.  There is currently no cost for application for certification of individuals, though this may change in the future.

How long will my OMCA certification last?

OMCA certification is valid for one year. Participation in recognized organizations, events, training programs, and communities is rewarded by OMCP and will count toward Professional Development Units (PDUs) for a one-year extension of your OMCA certificate status, every other year.

Currently, accrual of 100 PDUs during the year is required for your annual OMCA re-certification.

To submit your PDUs for OMCA certificate extension, simply provide the necessary verification for review through your member dashboard.