Viviana Talledo earned her OMCP certification in 2013. Now, as Senior Digital Marketing Strategist/SEO at Thermo Fisher Scientific, she shares experiences and advice for those currently training for OMCP certification. Stick with it and take your exams every two years at https://omcp.org. The rewards are worth it. Thank you Viviana for sharing with us!
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Author Expert Jamie Smith of The Search Monitor shares competitive intelligence best practices with OMCP at SMX West. In this video, Jamie shares where to identify companies who are in your domain and which tools to use to uncover creative, landing pages, keywords, spend and more. Jamie warns about some changes that affect keyword expansion and explains how match types change this and why a focus on conversion, CTR, and analysis of the offer that our competitors are using can be more helpful than ever. Jamie wraps up with some wisdom
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Authors & Experts Matt Van Wagner and Brad Geddes share an interview with OMCP on PPC Best Practices at SMX West in San Jose. What Matt and Brad share is well-aligned with OMCP competency standards taught at over 700 colleges. And it’s no wonder since both leaders have contributed to the Digital Advertising portion of the OMCP and OMCA Exams. Thanks to you both Matt and Brad! In this video: With humor, Matt Van Wagner challenges us to explore as many PPC channels as possible and goes on to discuss
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Author/Expert Andy Atkins-Kruger shares insights on best practices when building multinational online campaigns in this 16-minute video. Andy shares insights on social behaviors that necessitate multinational campaigns and SEO and aspects of keyword phrases that surprise even the most confident marketers. Using native speakers to build out keyword lists is a generally accepted practice, but Andy teaches a preliminary step that improves the outcomes. This video also shares the pivotal components of landing pages as they apply to multinational SEM campaigns. Andy touches on geo-targeting practices using CCTLD and
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How many messages should we send? How do we avoid customers saying “Hey, I didn’t sign up for this!” and how do we personalize our mobile campaigns and keep our customers coming back for more? Author/Expert Jeff Hasen walks OMCP through the current best practices for mobile marketing loyalty campaigns in this OMCP article+podcast. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and exams. This is an OMCP pilot program that
For all their flaws, recitals drive performers to improve. A presentation drives us to to be more concise, exams drive us to study, and awards–awards that are thorough and reputable–drive us to look closely at how we perform. This is why OMCP supports awards in search marketing like the 2016 Landy Awards. The publishers behind the awards value excellence and have served the search industry for over 20 years. In fact, OMCP PDUs are earned through participation at SMX conferences and events. But most importantly, the judging criteria is applicable and
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Dennis Yu, CTO, Blitz Metrics “There’s been a gap between having a diploma and actually being able to do a job. Employers just want to know, of the many things that they have to get done, that they can rely on one person who’s certified in PPC or SEO or social media marketing. They just want to know that this function can operate without them having to worry, and therefore, a trusted certification like OMCP can be valuable because it’s backed by not just passing a quiz but having actually
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Bill Hunt Global Strategy Consultant, Back Azimuth Consulting “I think that you’re going to provide a valuable service to people because you don’t sell these things. You, yourself, are not necessarily doing the training as if you were an agency. An agency doing a training is always going to be skewed to their approach and their biases.” Welcome to ‘Take Ten’, OMCP’s podcast where we spend 10 minutes, more or less, talking to online marketing thought leaders, educators, and career professionals about training and certification with hosts Jane
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Jacqueline Urick Enterprise eCommerce SEO Manager, Sears Holdings Corporation Member, Customer Advisory Board, DeepCrawl “So in those cases, I think certification could help somebody make that leap or may take that next step to a bigger, more responsibility type of job.” Welcome to ‘Take Ten’, OMCP’s podcast where we spend 10 minutes, more or less, talking to online marketing thought leaders, educators, and career professionals about training and certification with hosts Jane Flint and David Temple. OMCP: Hi, I’m here with Jackie Urick at Pubcon. She’s the manager
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Anne F. Kennedy President, Outlines Venture Group “So, I think that competency-based certifications are a very good thing. Because that means that somebody who hires someone with the certification will know that there’s a competency level that’s been reached.” OMCP: Hi, I’m here with Anne Kennedy, President of Outlines Venture Group. Anne, could you tell the audience a little bit about yourself? Anne Kennedy: I’d be glad to, David. Outlines Venture Group is a new company I’ve formed. I am an angel investor and mentor in startup companies, in
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