Andy Atkins-Kruger Shares International SEO Practices with OMCP at SMX

Author/Expert Andy Atkins-Kruger shares insights on best practices when building multinational online campaigns in this 16-minute video. Andy shares insights on social behaviors that necessitate multinational campaigns and SEO and aspects of keyword phrases that surprise even the most confident marketers. Using native speakers to build out keyword lists is a generally accepted practice, but […]

Continue reading


Mobile Marketing Loyalty Programs with Jeff Hasen – Online Marketing Best Practices Podcast from OMCP

How many messages should we send? How do we avoid customers saying “Hey, I didn’t sign up for this!” and how do we personalize our mobile campaigns and keep our customers coming back for more? Author/Expert Jeff Hasen walks OMCP through the current best practices for mobile marketing loyalty campaigns in this OMCP article+podcast. The […]

Continue reading


Why Awards Help the Industry

For all their flaws, recitals drive performers to improve.  A presentation drives us to to be more concise, exams drive us to study, and awards–awards that are thorough and reputable–drive us to look closely at how we perform. This is why OMCP supports awards in search marketing like the 2016 Landy Awards. The publishers behind the […]

Continue reading


‘Take Ten’ Interview with Jacqueline Urick – Sears Holdings Corporation

Jacquiline Urick Sears Holdings

Jacqueline Urick Enterprise eCommerce SEO Manager, Sears Holdings Corporation Member, Customer Advisory Board, DeepCrawl “So in those cases, I think certification could help somebody make that leap or may take that next step to a bigger, more responsibility type of job.”       Welcome to ‘Take Ten’, OMCP’s podcast where we spend 10 minutes, more […]

Continue reading