SEO Best Practices from Keith Goode, OMCP at SMX West

Keith Goode, SEO for IBM and digital marketing educator, was kind enough to share best practices on prioritizing site crawl-abilty, index-ability, and usability as a foundation of SEO.  Next, Keith explains what types of keywords can make a difference and what causes good ranking in today’s search landscape.  You’ll also get some tips on how to promote SEO within a large organization. Thanks Keith!

BLURRY VIDEO!!!  We apologize to viewers and to Keith for the significant amount of time the camera is out of focus.  We skipped the typical video tests to capture this session before the convention union folks ordered us to shut us down. You’ll see them in the background at about 5:13 where  our hero Brad Geddes convinces them to wait. We judged the content was SO good that we’ve released it here, with Keith’s gracious permission.

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