Discussions

Best Practices for Digital Advertising PPC with Andrew Goodman

What does it take to write effective ads? What are methods to measure performance in e-commerce or B2B? What do we look for when hiring a PPC agency? Andrew Goodman, author, speaker, and founder of Page Zero Media shares best practices with OMCP: Transcript: What are some best practices for writing effective digital ads? Well the place to start is to understand that this is a test, in a testing environment. You’re rotating the ads, and so it’s not about just the ideas that go into the ads, its about …

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Andrew Goodman Page Zero OMCP Best Practices

Digital Marketing Salaries 2019

Digital marketing salaries for 2019 show that talent is in demand and hard to to find. According to a report from Mondo, these are some of the salaries digital marketers can expect to earn in 2019 CMO earns $165,000 – $250,000 VP of MarTech Solutions earns $135,000 – $205,000 VP of Digital Marketing earns $135,00 – $200,000 Marketing Automation Architect earns $155,000 – $180,000 VP of Interactive earns $135,000 – $180,000 VP of eCommerce earns $125,000 – $180,000 Director of UX/UI earns $125,000 – $175,000 Director of Interactive earns $110,000 …

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Digital Marketing Salaries 2019

Four Paid Search Best Practices OMCP with Brad Geddes

Paid Search expert-author Brad Geddes shares four paid search best practices with OMCP in less than six minutes. Brad has contributed quite a bit to the OMCP standard. A lot of the questions on the OMCA certification exam and OMCP certification exams are based off the competencies that Brad’s given us in combination with surveys of hiring managers.  Listen up and apply these to your exam preparation.  A transcript of Brad’s answers is added below. Best Practice for Funnel Definition Q: What are some low dispute best practices that people can …

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Four Digital Analytics Best Practices OMCP with Ruth Burr Reedy

Digital marketing expert and OMCP contributor Ruth Burr Reedy shares four best practices for digital analytics in this six minute video. You’ll learn several ways to ensure you don’t miss pages with your analytics tool, best practices for tracking conversions, and how sampling rates and a tag manager can help get us to trends that matter. Knowledge of some of these practices is required on the OMCP certification exam.  Ruth currently leads the digital marketing strategy team at Upbuild.io.  Thanks Ruth! Ruth mentions the following solutions in her talk: Screaming …

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Digital marketing best practices from Ruth Burr Reedy

SEO Algorithm Best Practices from Barry Schwartz, OMCP

Barry Schwartz CEO of Rusty Brick and author at Search Engine Roundtable and Search Engine Guide shares with OMCP best practices on following the SEO algorithm changes. Barry suggests following specific communities/SEO luminaries and where to check when validating how your site might be affected by algorithm updates. Thanks Barry! Much of what Barry shares here is useful for preparation for your team’s OMCP exams. For example: OMCA certified must be able to explain what a search engine algorithm is and how it could affect search engine results for a web …

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Barry Schwartz Shares SEO with Michael Stebbins OMCP

SEO Best Practices from Keith Goode, OMCP at SMX West

Keith Goode, SEO for IBM and digital marketing educator, was kind enough to share best practices on prioritizing site crawl-abilty, index-ability, and usability as a foundation of SEO.  Next, Keith explains what types of keywords can make a difference and what causes good ranking in today’s search landscape.  You’ll also get some tips on how to promote SEO within a large organization. Thanks Keith! BLURRY VIDEO!!!  We apologize to viewers and to Keith for the significant amount of time the camera is out of focus.  We skipped the typical video …

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SEO Best Practices from Jessica Bowman, OMCP at SMX West

Jessica Bowman, contributor to OMCP standards, author of the Executive SEO Playbook, and the brilliance behind SEOinHouse.com and TechnicalSEOcourse.com was kind enough to stop and share a few SEO best practices on the spot at SMX West in San Jose. Much of what Jessica teaches is on the OMCA exam and the OMCP SEO exam. Study up with Jessica’s book and courses before you schedule your exams. And thank you Jessica!

Programmatic Buying with Kevin Ryan – Online Marketing Best Practices Podcast from OMCP

Programmatic and Media Buying: Best Practices for Digital Advertising and Display How can we avoid advertising disasters?  When is it time to scale creatives?  What is the hidden problem when switching vendors?   Author/Expert Kevin Ryan walks OMCP through  five of the current best practices for Programmatic Buying in this OMCP article+podcast. This episode is brought to you by: Concordia College–New York’s fully online, advanced-technology master’s degree programs in Digital Marketing and Digital Media. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the …

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Kevin Ryan is a sought-after speaker at major industry conferences.

Scott Brinker Shares Best Practices for Martech for the OMCP Standard

Scott Brinker Shares Best Practices for Martech for the OMCP Standard Just after his keynote at the 2017 Martech conference, Scott Brinker took a few minutes to share best practices in Martech with OMCP. Scott and his blog ChiefMarket.com are the go-to source for leading Martech practices. Follow Scott at @ChiefMartec.   Here’s a summary of the interview: The Technology is the Smallest Piece The technology is the smallest piece of the equation and the first step. The key is how to you shift the organization to be able to …

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Changing Domains with Dan Thies: SEO Best Practices from the OMCP Best Practices Podcast

SEO Best Practices for Moving Domains When is it time to 301-redirect to the a new domain?  When is it time to use rel=canonical or submit new sitemaps during a domain move?  Switching domains can be a terrifying process–for good reason.  One misstep and the search engines might follow our bad instructions. Author and SEO expert Dan Thies visited with OMCP to lay out the best practices, and the proper order of them, when switching to a new domain. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders …

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