SEO Algorithm Best Practices from Barry Schwartz, OMCP

Barry Schwartz Shares SEO with Michael Stebbins OMCP

Barry Schwartz CEO of Rusty Brick and author at Search Engine Roundtable and Search Engine Guide shares with OMCP best practices on following the SEO algorithm changes. Barry suggests following specific communities/SEO luminaries and where to check when validating how your site might be affected by algorithm updates. Thanks Barry! Much of what Barry shares here […]

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Programmatic Buying with Kevin Ryan – Online Marketing Best Practices Podcast from OMCP

Kevin Ryan is a sought-after speaker at major industry conferences.

Programmatic and Media Buying: Best Practices for Digital Advertising and Display How can we avoid advertising disasters?  When is it time to scale creatives?  What is the hidden problem when switching vendors?   Author/Expert Kevin Ryan walks OMCP through  five of the current best practices for Programmatic Buying in this OMCP article+podcast. This episode is brought to you by: […]

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Changing Domains with Dan Thies: SEO Best Practices from the OMCP Best Practices Podcast

SEO Best Practices for Moving Domains When is it time to 301-redirect to the a new domain?  When is it time to use rel=canonical or submit new sitemaps during a domain move?  Switching domains can be a terrifying process–for good reason.  One misstep and the search engines might follow our bad instructions. Author and SEO […]

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Negative Keywords with Brad Geddes: Best Practices for PPC Digital Advertising

Brad Geddes shares PPC best practices with with OMCP at SMX 2017

PPC Best Practices for Using Negative Keywords Use of negative keywords in PPC campaigns can reduce irrelevant ad impressions, improve CTR, improve quality score, and improve conversion rates – all without increasing costs.  Misuse them, and negative keywords can hurt a campaign and block relevant traffic.  Author expert Brad Geddes visited with OMCP to lay out […]

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