PPC Best Practices for Using Negative Keywords Use of negative keywords in PPC campaigns can reduce irrelevant ad impressions, improve CTR, improve quality score, and improve conversion rates – all without increasing costs. Misuse them, and negative keywords can hurt a campaign and block relevant traffic. Author expert Brad Geddes visited with OMCP to lay out […]
Viviana Talledo earned her OMCP certification in 2013. Now, as Senior Digital Marketing Strategist/SEO at Thermo Fisher Scientific, she shares experiences and advice for those currently training for OMCP certification. Stick with it and take your exams every two years at https://omcp.org. The rewards are worth it. Thank you Viviana for sharing with us!
Author Expert Jamie Smith of The Search Monitor shares competitive intelligence best practices with OMCP at SMX West. In this video, Jamie shares where to identify companies who are in your domain and which tools to use to uncover creative, landing pages, keywords, spend and more. Jamie warns about some changes that affect keyword expansion and […]
Authors & Experts Matt Van Wagner and Brad Geddes share an interview with OMCP on PPC Best Practices at SMX West in San Jose. What Matt and Brad share is well-aligned with OMCP competency standards taught at over 700 colleges. And it’s no wonder since both leaders have contributed to the Digital Advertising portion of […]
Author/expert David Szetela of FMBmedia.com was kind enough to share some PPC best practices with OMCP at SMX West. Many of these practices are well-aligned with the OMCP competency standards and are covered on the readiness tests and the certification exams. In this video, David talks about a practice than can ruin results in Google’s display […]
Eric Enge, SEO author, speaker, and CEO of digital marketing agency Stone Temple took some time to share SEO best practices with OMCP while at SMX West in San Jose. Many of the practices Eric shares in this video are well-aligned with the OMCP competency standards and will be present on the OMCP exams. In this video interview, […]
Author/Expert Ayat Shukairy of Invesp took some time to share B2B conversion best practices with OMCP while at SMX West in San Jose. Ayat advises that the one of the important B2B conversion practices starts with getting to know your customers through surveys and qualitative tests in order to cater the site to their needs. […]
Author/Expert Andy Atkins-Kruger shares insights on best practices when building multinational online campaigns in this 16-minute video. Andy shares insights on social behaviors that necessitate multinational campaigns and SEO and aspects of keyword phrases that surprise even the most confident marketers. Using native speakers to build out keyword lists is a generally accepted practice, but […]