Discussions

Negative Keywords with Brad Geddes: Best Practices for PPC Digital Advertising

Digital Marketing, Discussions, Podcasts / 17 minutes of reading

PPC Best Practices for Using Negative Keywords Use of negative keywords in PPC campaigns can reduce irrelevant ad impressions, improve CTR, improve quality score, and improve conversion rates – all without increasing costs.  Misuse them, and negative keywords can hurt a campaign and block relevant traffic.  Author expert Brad Geddes visited with OMCP to lay out the core practices of using negative keywords. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and […]

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Brad Geddes shares PPC best practices with with OMCP at SMX 2017

Viviana Talledo Shares OMCP Experience at SMX

Blog, Digital Marketing, Discussions, News / 1 minute of reading

Viviana Talledo earned her OMCP certification in 2013.  Now, as Senior Digital Marketing Strategist/SEO at Thermo Fisher Scientific, she shares experiences and advice for those currently training for OMCP certification. Stick with it and take your exams every two years at https://omcp.org.  The rewards are worth it. Thank you Viviana for sharing with us!

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Jamie Smith Shares Competitive Intelligence Best Practices with OMCP at SMX West

Blog, Digital Marketing, Discussions, News / 1 minute of reading

Author Expert Jamie Smith of The Search Monitor shares competitive intelligence best practices with OMCP at SMX West. In this video, Jamie shares where to identify companies who are in your domain and which tools to use to uncover creative, landing pages, keywords, spend and more. Jamie warns about some changes that affect keyword expansion and explains how match types change this and why a focus on conversion, CTR, and analysis of the offer that our competitors are using can be more helpful than ever.  Jamie wraps up with some wisdom

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Matt Van Wagner and Brad Geddes Share PPC Best Practices with OMCP

Blog, Digital Marketing, Discussions, News / 1 minute of reading

Authors & Experts Matt Van Wagner and Brad Geddes share an interview with OMCP on PPC Best Practices at SMX West in San Jose.  What Matt and Brad share is well-aligned with OMCP competency standards taught at over 700 colleges.  And it’s no wonder since both leaders have contributed to the Digital Advertising portion of the OMCP and OMCA Exams. Thanks to you both Matt and Brad! In this video: With humor, Matt Van Wagner challenges us to explore as many PPC channels as possible and goes on to discuss

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David Szetela Shares Paid Search Best Practices with OMCP

Digital Marketing, Discussions, Events, News / 1 minute of reading

Author/expert David Szetela of FMBmedia.com was kind enough to share some PPC best practices with OMCP at SMX West.  Many of these practices are well-aligned with the OMCP competency standards and are covered on the readiness tests and the certification exams.  In this video, David talks about a practice than can ruin results in Google’s display network and suggests solutions.  He also reveals surprise drawback of using negative keywords in the display network (and remarketing as well).   Follow David at @Szetela and PPC Rockstars Podcast and of course, at his PPC agency

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Eric Enge Shares SEO Best Practices with OMCP at SMX West

Digital Marketing, Discussions, Events / 1 minute of reading

Eric Enge, SEO author, speaker, and CEO of digital marketing agency Stone Temple took some time to share SEO best practices with OMCP while at SMX West in San Jose. Many of the practices Eric  shares in this video are well-aligned with the OMCP competency standards and will be present on the OMCP exams. In this video interview, Eric shares a site architecture practice that can repel or cooperate with the search engines.  Some pages can be too detailed for the index and Eric shows us how to keep those pages for users,

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Ayat Shukairy Shares Conversion Practices with OMCP

Digital Marketing, Discussions, Events / 1 minute of reading

Author/Expert Ayat Shukairy of Invesp took some time to share B2B conversion best practices with OMCP while at SMX West in San Jose. Ayat advises that the one of the important B2B conversion practices starts with getting to know your customers through surveys and  qualitative tests in order to cater the site to their needs. Then she recommends combining this with analytics and quantitative data to validate which areas to focus on.  One key: Follow the funnel, follow the money. Ayat also shares practices for deciding ‘what to test’ and

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Andy Atkins-Kruger Shares International SEO Practices with OMCP at SMX

Blog, Digital Marketing, Discussions, Events / 1 minute of reading

Author/Expert Andy Atkins-Kruger shares insights on best practices when building multinational online campaigns in this 16-minute video. Andy shares insights on social behaviors that necessitate multinational campaigns and SEO and aspects of keyword phrases that surprise even the most confident marketers. Using native speakers to build out keyword lists is a generally accepted practice, but Andy teaches a preliminary step that improves the outcomes.  This video also shares the pivotal components of landing pages as they apply to multinational SEM campaigns.    Andy touches on geo-targeting practices using CCTLD and

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