Author/expert David Szetela of FMBmedia.com was kind enough to share some PPC best practices with OMCP at SMX West. Many of these practices are well-aligned with the OMCP competency standards and are covered on the readiness tests and the certification exams.
In this video, David talks about a practice than can ruin results in Google’s display network and suggests solutions. He also reveals surprise drawback of using negative keywords in the display network (and remarketing as well).
Follow David at @Szetela and PPC Rockstars Podcast and of course, at his PPC agency FMBMedia.Com