Hiring Managers, Academics, and Practicing Professionals: Thank you all for weighing in on digital marketing priorities the 2019 OMCP Role Study. We are hard at work processing the data and will get back to participants with preliminary data by end of January 2019. If you are an educational institution or training provider and would like […]
The OMCP 2016 Agency of Excellence Award for Online Marketing Exam Pass Rates goes to MediaCom. MediaCom, a leading agency based in the UK, already had the digital marketing expertise to service clients within the agency. Always looking to improve their service, they identified an opportunity to broaden overall digital capability across and […]
Viviana Talledo earned her OMCP certification in 2013. Now, as Senior Digital Marketing Strategist/SEO at Thermo Fisher Scientific, she shares experiences and advice for those currently training for OMCP certification. Stick with it and take your exams every two years at https://omcp.org. The rewards are worth it. Thank you Viviana for sharing with us!
Author Expert Jamie Smith of The Search Monitor shares competitive intelligence best practices with OMCP at SMX West. In this video, Jamie shares where to identify companies who are in your domain and which tools to use to uncover creative, landing pages, keywords, spend and more. Jamie warns about some changes that affect keyword expansion and […]
Authors & Experts Matt Van Wagner and Brad Geddes share an interview with OMCP on PPC Best Practices at SMX West in San Jose. What Matt and Brad share is well-aligned with OMCP competency standards taught at over 700 colleges. And it’s no wonder since both leaders have contributed to the Digital Advertising portion of […]
Author/expert David Szetela of FMBmedia.com was kind enough to share some PPC best practices with OMCP at SMX West. Many of these practices are well-aligned with the OMCP competency standards and are covered on the readiness tests and the certification exams. In this video, David talks about a practice than can ruin results in Google’s display […]
Practice assessments are now live for preparation for OMCA and OMCP exams. In early testing we’ve seen significant correlation between practice assessment scores and scores on the certification exams. Fee is $15 per practice assessment. Visit exams.omcp.org and see how you do. What to Expect: Start your OMCA Practice Exam here. The exam assessment comprises […]
What will tomorrow’s graduates know about online marketing? On Thursday November 17, 2016, five educators will share their social media curriculum and how it complies or differs from OMCP standards. Presenters include Bryant & Stratton, Duke University, Colorado Technical University, Simplilearn Training, and Broward College. OMCP will be facilitating this grass-roots meetup with the following goals in mind: Create a […]