2019 OMCP Digital Marketing Role Delineation Survey is Live

Hiring Managers, Academics, and Practicing Professionals:  Please take a moment to weigh in on digital marketing priorities the 2019 OMCP Role Study.  Then share it with your colleagues (https://mo.am/rds9).  Weigh in. See the Data Now. Why? For You: After sharing your opinion, you’ll see cool data, like: how over 1,000 other teams invest time in […]

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MediaCom Earns OMCP Agency Of Excellence Award for Exam Pass Rates

The OMCP 2016 Agency of Excellence Award for Online Marketing Exam Pass Rates goes to MediaCom.     MediaCom, a leading agency based in the UK, already had the digital marketing expertise to service clients within the agency. Always looking to improve their service, they identified an opportunity to broaden overall digital capability across and […]

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Viviana Talledo Shares OMCP Experience at SMX

Viviana Talledo earned her OMCP certification in 2013.  Now, as Senior Digital Marketing Strategist/SEO at Thermo Fisher Scientific, she shares experiences and advice for those currently training for OMCP certification. Stick with it and take your exams every two years at https://omcp.org.  The rewards are worth it. Thank you Viviana for sharing with us!

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Jamie Smith Shares Competitive Intelligence Best Practices with OMCP at SMX West

Author Expert Jamie Smith of The Search Monitor shares competitive intelligence best practices with OMCP at SMX West. In this video, Jamie shares where to identify companies who are in your domain and which tools to use to uncover creative, landing pages, keywords, spend and more. Jamie warns about some changes that affect keyword expansion and […]

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Matt Van Wagner and Brad Geddes Share PPC Best Practices with OMCP

Authors & Experts Matt Van Wagner and Brad Geddes share an interview with OMCP on PPC Best Practices at SMX West in San Jose.  What Matt and Brad share is well-aligned with OMCP competency standards taught at over 700 colleges.  And it’s no wonder since both leaders have contributed to the Digital Advertising portion of […]

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David Szetela Shares Paid Search Best Practices with OMCP

Author/expert David Szetela of FMBmedia.com was kind enough to share some PPC best practices with OMCP at SMX West.  Many of these practices are well-aligned with the OMCP competency standards and are covered on the readiness tests and the certification exams.  In this video, David talks about a practice than can ruin results in Google’s display […]

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Practice Exams for OMCA and OMCP are Live

Digital Marketing Category-Specific Scores

Practice assessments are now live for preparation for OMCA and OMCP exams.  In early testing we’ve seen significant correlation between practice assessment scores and scores on the certification exams.  Fee is $15 per practice assessment.  Visit exams.omcp.org and see how you do.   What to Expect: Start your OMCA Practice Exam here.  The exam assessment comprises […]

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Educator Meetup: Social Media Curriculum Comparison, November 17, 2016

What will tomorrow’s graduates know about online marketing? On Thursday November 17, 2016, five educators will share their social media curriculum and how it complies or differs from OMCP standards. Presenters include Bryant & Stratton,  Duke University, Colorado Technical University, Simplilearn Training,  and Broward College.   OMCP will be facilitating this grass-roots meetup with the following goals in mind: Create a […]

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