News

OMCP is Becoming Part of a New Family

Blog, News / 2 minutes of reading

An Exciting Announcement We are thrilled to announce that OMCP has been acquired by the top social media education and certification company in the world: National Institute for Social Media (NISM).  As you know, we at OMCP work hard to verify the skills and knowledge of online marketers. We do this to help marketing professionals grow their careers and help employers know that they are hiring top marketers with only current, verified credentials. Being newly acquired by NISM will enable us to take our verification and accreditation services to a …

OMCP is Becoming Part of a New Family Read More »

Requirements for Digital Marketing Certification Updated 2022

Digital Marketing, News / 2 minutes of reading

New Option for Experience and Education for OMCA OMCA candidates with over two years of verified marketing experience may waive the requirement to prove secondary school (“High School”) graduation. In addition, OMCA candidates who have completed an accredited training program with six months of application do not need to provide evidence of a secondary school graduation. This change is effective as of March 12, 2022. OMCA Updated Requirements The requirements for OMCA digital marketing certification now include: A passing score on the OMCA exam PLUS one of the following: 4,000 …

Requirements for Digital Marketing Certification Updated 2022 Read More »

Digital marketing standards changes for OMCA certification 2022

The Top 10 States for Digital Marketing Skills in the US 2021

Digital Marketing, News / 7 minutes of reading

Which state in the US has the highest-skilled digital marketers? OMCP is sharing digital marketing skill levels by US State as derived from a subset of online marketing exams served to thousands of candidates over the last 12 months. OMCP is an independent industry association that verifies digital marketing skills via online exams. Certification in digital marketing is awarded by verification of experience, education, exam scores, and credit for training from over 900 accredited providers and platform courses.  The overall results are first and then specific placement for SEO Skills, Digital Advertising Skills, Social …

The Top 10 States for Digital Marketing Skills in the US 2021 Read More »

Digital Marketing Skills in the US by State

Digital Analytics Skills by Location

Digital Marketing, News / 5 minutes of reading

Which country has the best digital analytics skills? The ability to turn data into decisions is not the domain of any one country. However some regions stand above others with digital analytics skills. You might guess it’d be a country famous for arithmetic. It could be a region associated with chess champions or even for programming skills. But instead you’d find the top country for digital analytics skills–actually the two top countries for digital analytics skills–are also famous for dance, for food, and for.. . siesta. Think you know? The …

Digital Analytics Skills by Location Read More »

Digital Advertising Skills by Location

Digital Marketing, News / 4 minutes of reading

Which country has the best digital advertisers? Most would say the ad agencies in the United States have cornered the market on digital advertising skills. Or France. Or the UK. But they’d be wrong. In a first release, OMCP is sharing digital marketing skill levels by region as derived from a subset of exams served to thousands of candidates over the last 12 months. OMCP is an independent industry association that verifies digital marketing hard skills via online exams. Certification is awarded by verification of experience, education, exam scores, and …

Digital Advertising Skills by Location Read More »

Digital Marketing Skills by Location

Digital Marketing, News / 4 minutes of reading

Where are the best digital marketers located?  In a first release, OMCP is sharing digital marketing skill levels by region as derived from a subset of exams served to thousands of candidates over the last 12 months. OMCP is an independent industry association that verifies digital marketing hard skills via online exams. Certification is awarded by verification of experience, education, exam scores, and training from over 900 providers.   The overall results are first by country and then by US time zone. Navigate to SEO results for that subset. We will add …

Digital Marketing Skills by Location Read More »

Digital Marketing Skills by Country 2021

Digital Marketing Courses from Circus Street Approved for OMCA Exam Preparation

News, Registered Education Providers / 2 minutes of reading

Circus Street has been approved as an OMCP Registered Education Provider, with OMCA-Approved courses that prepare candidates for the exam component of the OMCA digital marketing certification.  Circus Street’s courses passed an extensive evaluation, and exceeded the requirements set by the industry standard.  Read Circus Street’s announcement here: https://www.circusstreet.com/blog/circus-streets-now-omca-accredited Receiving an OMCA certification requires verification of experience, education, and a passing score on the OMCA exam. To be approved, courses must cover each of the primary competencies from the OMCA digital marketing competency standard. At least five of the eight …

Digital Marketing Courses from Circus Street Approved for OMCA Exam Preparation Read More »

P&G Earns OMCP Talent Leadership Award for Digital Marketing Certification Pass Rates

Awards, News / 11 minutes of reading

The OMCP 2018 Talent leadership Award for Digital Marketing Certification Pass Rates goes to Procter & Gamble. Procter & Gamble, a leading consumer goods corporation, set out to continue to learn and win in the digital and e-commerce space and to be an industry-leading IT organization. To help deliver these goals, the organization executed a training and certification program based on industry standards set by OMCP. 94% Certification Rate With strong support from senior leaders, Katy Moeggenberg and Carrie Rathod unified brand, IT, marketing technology and other groups to achieve …

P&G Earns OMCP Talent Leadership Award for Digital Marketing Certification Pass Rates Read More »

Digital Marketing Talent Leadership Award Winners 2018 P&G

OMCP Digital Marketing Role Delineation Study

Blog, Digital Marketing, News / 4 minutes of reading

The results are in. See the digital marketing priorities as reported by over 4,000 professionals in the most recent OMCP Role Study. The final survey data and report is complete, summarized here, and is freely available to participants, educational institution, or training providers. Download the full report below.  What is a Digital Marketing Role Delineation Study? The 2019 OMCP Role Delineation Study represents current practice ratios and skill, education, and experience requirements in digital marketing. The data is one of several used by OMCP to ensure that digital marketing certification standards, exams, and …

OMCP Digital Marketing Role Delineation Study Read More »

MediaCom Earns OMCP Agency Of Excellence Award for Exam Pass Rates

Awards, Blog, Digital Marketing, Events, News / 17 minutes of reading

The OMCP 2016 Agency of Excellence Award for Online Marketing Exam Pass Rates goes to MediaCom.     MediaCom, a leading agency based in the UK, already had the digital marketing expertise to service clients within the agency. Always looking to improve their service, they identified an opportunity to broaden overall digital capability across and between departments by increasing individual digital knowledge at all levels. Their training goal was to create better internal communication and deliver more effective and creative marketing solutions to meet their client objectives. 96% Pass Rate Results …

MediaCom Earns OMCP Agency Of Excellence Award for Exam Pass Rates Read More »