News

Digital Marketing Skills by Location

Where are the best digital marketers located?  In a first release, OMCP is sharing digital marketing skill levels by region as derived from a subset of exams served to thousands of candidates over the last 12 months. OMCP is an independent industry association that verifies digital marketing hard skills via online exams. Certification is awarded by verification of experience, education, exam scores, and training from over 900 providers.   The overall results are first by country and then by US time zone. Navigate to SEO results for that subset. We will add …

Digital Marketing Skills by Location Read More »

Digital Marketing Skills by Country 2021

Digital Marketing Courses from Circus Street Approved for OMCA Exam Preparation

Circus Street has been approved as an OMCP Registered Education Provider, with OMCA-Approved courses that prepare candidates for the exam component of the OMCA digital marketing certification.  Circus Street’s courses passed an extensive evaluation, and exceeded the requirements set by the industry standard.  Read Circus Street’s announcement here: https://www.circusstreet.com/blog/circus-streets-now-omca-accredited Receiving an OMCA certification requires verification of experience, education, and a passing score on the OMCA exam. To be approved, courses must cover each of the primary competencies from the OMCA digital marketing competency standard. At least five of the eight …

Digital Marketing Courses from Circus Street Approved for OMCA Exam Preparation Read More »

P&G Earns OMCP Talent Leadership Award for Digital Marketing Certification Pass Rates

The OMCP 2018 Talent leadership Award for Digital Marketing Certification Pass Rates goes to Procter & Gamble. Procter & Gamble, a leading consumer goods corporation, set out to continue to learn and win in the digital and e-commerce space and to be an industry-leading IT organization. To help deliver these goals, the organization executed a training and certification program based on industry standards set by OMCP. 94% Certification Rate With strong support from senior leaders, Katy Moeggenberg and Carrie Rathod unified brand, IT, marketing technology and other groups to achieve …

P&G Earns OMCP Talent Leadership Award for Digital Marketing Certification Pass Rates Read More »

Digital Marketing Talent Leadership Award Winners 2018 P&G

2019 OMCP Digital Marketing Role Delineation Survey is Complete

The results are in. See the digital marketing priorities as reported by over 4,000 professionals in the 2019 OMCP Role Study. The final survey data and report is complete, summarized here, and is freely available to participants, educational institution, or training providers. Download the full report below.  What is a Digital Marketing Role Delineation Study? The 2019 OMCP Role Delineation Study represents current practice ratios and skill, education, and experience requirements in digital marketing. The data is one of several used by OMCP to ensure that digital marketing certification standards, exams, and competency …

2019 OMCP Digital Marketing Role Delineation Survey is Complete Read More »

MediaCom Earns OMCP Agency Of Excellence Award for Exam Pass Rates

The OMCP 2016 Agency of Excellence Award for Online Marketing Exam Pass Rates goes to MediaCom.     MediaCom, a leading agency based in the UK, already had the digital marketing expertise to service clients within the agency. Always looking to improve their service, they identified an opportunity to broaden overall digital capability across and between departments by increasing individual digital knowledge at all levels. Their training goal was to create better internal communication and deliver more effective and creative marketing solutions to meet their client objectives. 96% Pass Rate Results …

MediaCom Earns OMCP Agency Of Excellence Award for Exam Pass Rates Read More »

Viviana Talledo Shares OMCP Experience at SMX

Viviana Talledo earned her OMCP certification in 2013.  Now, as Senior Digital Marketing Strategist/SEO at Thermo Fisher Scientific, she shares experiences and advice for those currently training for OMCP certification. Stick with it and take your exams every two years at https://omcp.org.  The rewards are worth it. Thank you Viviana for sharing with us!

Jamie Smith Shares Competitive Intelligence Best Practices with OMCP at SMX West

Author Expert Jamie Smith of The Search Monitor shares competitive intelligence best practices with OMCP at SMX West. In this video, Jamie shares where to identify companies who are in your domain and which tools to use to uncover creative, landing pages, keywords, spend and more. Jamie warns about some changes that affect keyword expansion and explains how match types change this and why a focus on conversion, CTR, and analysis of the offer that our competitors are using can be more helpful than ever.  Jamie wraps up with some wisdom …

Jamie Smith Shares Competitive Intelligence Best Practices with OMCP at SMX West Read More »

Matt Van Wagner and Brad Geddes Share PPC Best Practices with OMCP

Authors & Experts Matt Van Wagner and Brad Geddes share an interview with OMCP on PPC Best Practices at SMX West in San Jose.  What Matt and Brad share is well-aligned with OMCP competency standards taught at over 700 colleges.  And it’s no wonder since both leaders have contributed to the Digital Advertising portion of the OMCP and OMCA Exams. Thanks to you both Matt and Brad! In this video: With humor, Matt Van Wagner challenges us to explore as many PPC channels as possible and goes on to discuss …

Matt Van Wagner and Brad Geddes Share PPC Best Practices with OMCP Read More »

David Szetela Shares Paid Search Best Practices with OMCP

Author/expert David Szetela of FMBmedia.com was kind enough to share some PPC best practices with OMCP at SMX West.  Many of these practices are well-aligned with the OMCP competency standards and are covered on the readiness tests and the certification exams.  In this video, David talks about a practice than can ruin results in Google’s display network and suggests solutions.  He also reveals surprise drawback of using negative keywords in the display network (and remarketing as well).   Follow David at @Szetela and PPC Rockstars Podcast and of course, at his PPC agency …

David Szetela Shares Paid Search Best Practices with OMCP Read More »

Practice Exams for OMCA and OMCP are Live

Practice assessments are now live for preparation for OMCA and OMCP exams.  In early testing we’ve seen significant correlation between practice assessment scores and scores on the certification exams.  Fee is $15 per practice assessment.  Visit exams.omcp.org and see how you do.   What to Expect: Start your OMCA Practice Exam here.  The exam assessment comprises 18-22 questions, is served online non-proctored, and must be completed in 60 minutes from start. Candidates will see two+ questions from each discipline: SEO, digital advertising (PPC), social media, conversion rate optimization, web analytics, content …

Practice Exams for OMCA and OMCP are Live Read More »

Digital Marketing Category-Specific Scores