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Matt Van Wagner and Brad Geddes Share PPC Best Practices with OMCP

Authors & Experts Matt Van Wagner and Brad Geddes share an interview with OMCP on PPC Best Practices at SMX West in San Jose.  What Matt and Brad share is well-aligned with OMCP competency standards taught at over 700 colleges.  And it’s no wonder since both leaders have contributed to the Digital Advertising portion of the OMCP and OMCA Exams. Thanks to you both Matt and Brad! In this video: With humor, Matt Van Wagner challenges us to explore as many PPC channels as possible and goes on to discuss …

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David Szetela Shares Paid Search Best Practices with OMCP

Author/expert David Szetela of FMBmedia.com was kind enough to share some PPC best practices with OMCP at SMX West.  Many of these practices are well-aligned with the OMCP competency standards and are covered on the readiness tests and the certification exams.  In this video, David talks about a practice than can ruin results in Google’s display network and suggests solutions.  He also reveals surprise drawback of using negative keywords in the display network (and remarketing as well).   Follow David at @Szetela and PPC Rockstars Podcast and of course, at his PPC agency …

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Practice Exams for OMCA and OMCP are Live

Practice assessments are now live for preparation for OMCA and OMCP exams.  In early testing we’ve seen significant correlation between practice assessment scores and scores on the certification exams.  Fee is $15 per practice assessment.  Visit exams.omcp.org and see how you do.   What to Expect: Start your OMCA Practice Exam here.  The exam assessment comprises 18-22 questions, is served online non-proctored, and must be completed in 60 minutes from start. Candidates will see two+ questions from each discipline: SEO, digital advertising (PPC), social media, conversion rate optimization, web analytics, content …

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Digital Marketing Category-Specific Scores

Educator Meetup: Social Media Curriculum Comparison, November 17, 2016

What will tomorrow’s graduates know about online marketing? On Thursday November 17, 2016, five educators will share their social media curriculum and how it complies or differs from OMCP standards. Presenters include Bryant & Stratton,  Duke University, Colorado Technical University, Simplilearn Training,  and Broward College.   OMCP will be facilitating this grass-roots meetup with the following goals in mind: Create a non-competitive connection among academic program managers to share best practices for online marketing training programs Capture new trends and requirements for consideration by the OMCP Standards Committee Solicit comments from hiring managers as to the efficacy …

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