Viviana Talledo earned her OMCP certification in 2013. Now, as Senior Digital Marketing Strategist/SEO at Thermo Fisher Scientific, she shares experiences and advice for those currently training for OMCP certification. Stick with it and take your exams every two years at https://omcp.org. The rewards are worth it. Thank you Viviana for sharing with us!
Viviana Talledo Shares OMCP Experience at SMX Read More »
Author Expert Jamie Smith of The Search Monitor shares competitive intelligence best practices with OMCP at SMX West. In this video, Jamie shares where to identify companies who are in your domain and which tools to use to uncover creative, landing pages, keywords, spend and more. Jamie warns about some changes that affect keyword expansion and explains how match types change this and why a focus on conversion, CTR, and analysis of the offer that our competitors are using can be more helpful than ever. Jamie wraps up with some wisdom
Jamie Smith Shares Competitive Intelligence Best Practices with OMCP at SMX West Read More »
Authors & Experts Matt Van Wagner and Brad Geddes share an interview with OMCP on PPC Best Practices at SMX West in San Jose. What Matt and Brad share is well-aligned with OMCP competency standards taught at over 700 colleges. And it’s no wonder since both leaders have contributed to the Digital Advertising portion of the OMCP and OMCA Exams. Thanks to you both Matt and Brad! In this video: With humor, Matt Van Wagner challenges us to explore as many PPC channels as possible and goes on to discuss
Matt Van Wagner and Brad Geddes Share PPC Best Practices with OMCP Read More »
Author/expert David Szetela of FMBmedia.com was kind enough to share some PPC best practices with OMCP at SMX West. Many of these practices are well-aligned with the OMCP competency standards and are covered on the readiness tests and the certification exams. In this video, David talks about a practice than can ruin results in Google’s display network and suggests solutions. He also reveals surprise drawback of using negative keywords in the display network (and remarketing as well). Follow David at @Szetela and PPC Rockstars Podcast and of course, at his PPC agency
David Szetela Shares Paid Search Best Practices with OMCP Read More »
Practice assessments are now live for preparation for OMCA and OMCP exams. In early testing we’ve seen significant correlation between practice assessment scores and scores on the certification exams. Fee is $15 per practice assessment. Visit exams.omcp.org and see how you do. What to Expect: Start your OMCA Practice Exam here. The exam assessment comprises 18-22 questions, is served online non-proctored, and must be completed in 60 minutes from start. Candidates will see two+ questions from each discipline: SEO, digital advertising (PPC), social media, conversion rate optimization, web analytics, content
Practice Exams for OMCA and OMCP are Live Read More »
What will tomorrow’s graduates know about online marketing? On Thursday November 17, 2016, five educators will share their social media curriculum and how it complies or differs from OMCP standards. Presenters include Bryant & Stratton, Duke University, Colorado Technical University, Simplilearn Training, and Broward College. OMCP will be facilitating this grass-roots meetup with the following goals in mind: Create a non-competitive connection among academic program managers to share best practices for online marketing training programs Capture new trends and requirements for consideration by the OMCP Standards Committee Solicit comments from hiring managers as to the efficacy
Educator Meetup: Social Media Curriculum Comparison, November 17, 2016 Read More »
