Barry Schwartz CEO of Rusty Brick and author at Search Engine Roundtable and Search Engine Guide shares with OMCP best practices on following the SEO algorithm changes. Barry suggests following specific communities/SEO luminaries and where to check when validating how your site might be affected by algorithm updates. Thanks Barry! Much of what Barry shares here […]
The OMCP 2016 Agency of Excellence Award for Innovation in Training Methodology goes to GTB. GTB is an agency that prides itself on inspired thinking, fact-based decision making and execution, delivering true ’integration’ within the speed, diversity and potential of modern communications. The agency is known for bringing together best of breed data, media, advertising, […]
The OMCP 2016 Agency of Excellence Award for Online Marketing Exam Pass Rates goes to MediaCom. MediaCom, a leading agency based in the UK, already had the digital marketing expertise to service clients within the agency. Always looking to improve their service, they identified an opportunity to broaden overall digital capability across and […]
Author/expert David Szetela of FMBmedia.com was kind enough to share some PPC best practices with OMCP at SMX West. Many of these practices are well-aligned with the OMCP competency standards and are covered on the readiness tests and the certification exams. In this video, David talks about a practice than can ruin results in Google’s display […]
Eric Enge, SEO author, speaker, and CEO of digital marketing agency Stone Temple took some time to share SEO best practices with OMCP while at SMX West in San Jose. Many of the practices Eric shares in this video are well-aligned with the OMCP competency standards and will be present on the OMCP exams. In this video interview, […]
Author/Expert Ayat Shukairy of Invesp took some time to share B2B conversion best practices with OMCP while at SMX West in San Jose. Ayat advises that the one of the important B2B conversion practices starts with getting to know your customers through surveys and qualitative tests in order to cater the site to their needs. […]
Author/Expert Andy Atkins-Kruger shares insights on best practices when building multinational online campaigns in this 16-minute video. Andy shares insights on social behaviors that necessitate multinational campaigns and SEO and aspects of keyword phrases that surprise even the most confident marketers. Using native speakers to build out keyword lists is a generally accepted practice, but […]
We’d like to see you at at least one of the next two conferences where OMCP instructors or committee members will be teaching. Earn PDUs for attending or speaking. Come join us? February 27-28, 2017 in San Francisco: IEN’s Digital Marketing 101&102 features OMCP Certified Trainers and is approved for OMCP PDUs for certification renewal. […]
What will tomorrow’s graduates know about online marketing? On Thursday November 17, 2016, five educators will share their social media curriculum and how it complies or differs from OMCP standards. Presenters include Bryant & Stratton, Duke University, Colorado Technical University, Simplilearn Training, and Broward College. OMCP will be facilitating this grass-roots meetup with the following goals in mind: Create a […]
