SEO Best Practices from Keith Goode, OMCP at SMX West

Keith Goode, SEO for IBM and digital marketing educator, was kind enough to share best practices on prioritizing site crawl-abilty, index-ability, and usability as a foundation of SEO.  Next, Keith explains what types of keywords can make a difference and what causes good ranking in today’s search landscape.  You’ll also get some tips on how […]

Continue reading

Best Practices for Digital Advertising with Marc Poirier

Digital Advertising: Best Practices for Bid Management with Marc Poirier How do smaller business handle bid management?  When is it right to tie in call data and CRM data into advertising and bids?  How can phone calls be traced back to performing ads?   Marc Poirier, digital marketing thought leader and CEO of Acquisio takes some time to […]

Continue reading

Digital Advertising Targeting with Marty Weintraub – Online Marketing Best Practices Podcast from OMCP

Marty Weintraub

Digital Advertising: Best Practices for Targeting and Psychographics with Marty Weintraub Many marketers have over overlooked the deeper targeting options of today’s advertising platforms.    Twitter, Facebook, Google AdWords and other platforms are offering targeting data like the industry has never seen.   Tie in personas and influencers and you’ll surpass your competitors in market acquisition. […]

Continue reading

Programmatic Buying with Kevin Ryan – Online Marketing Best Practices Podcast from OMCP

Kevin Ryan is a sought-after speaker at major industry conferences.

Programmatic and Media Buying: Best Practices for Digital Advertising and Display How can we avoid advertising disasters?  When is it time to scale creatives?  What is the hidden problem when switching vendors?   Author/Expert Kevin Ryan walks OMCP through  five of the current best practices for Programmatic Buying in this OMCP article+podcast. This episode is brought to you by: […]

Continue reading

Scott Brinker Shares Best Practices for Martech for the OMCP Standard

Scott Brinker Shares Best Practices for Martech for the OMCP Standard Just after his keynote at the 2017 Martech conference, Scott Brinker took a few minutes to share best practices in Martech with OMCP. Scott and his blog are the go-to source for leading Martech practices. Follow Scott at @ChiefMartec.   Here’s a summary […]

Continue reading

Changing Domains with Dan Thies: SEO Best Practices from the OMCP Best Practices Podcast

SEO Best Practices for Moving Domains When is it time to 301-redirect to the a new domain?  When is it time to use rel=canonical or submit new sitemaps during a domain move?  Switching domains can be a terrifying process–for good reason.  One misstep and the search engines might follow our bad instructions. Author and SEO […]

Continue reading

Negative Keywords with Brad Geddes: Best Practices for PPC Digital Advertising

Brad Geddes shares PPC best practices with with OMCP at SMX 2017

PPC Best Practices for Using Negative Keywords Use of negative keywords in PPC campaigns can reduce irrelevant ad impressions, improve CTR, improve quality score, and improve conversion rates – all without increasing costs.  Misuse them, and negative keywords can hurt a campaign and block relevant traffic.  Author expert Brad Geddes visited with OMCP to lay out […]

Continue reading

Social Messaging with Jennifer Evans Cario – Online Marketing Best Practices Podcast from OMCP

Social Messaging: Best Practices for Getting Your Messages Shared When it is time to call out a competitor? What do the authentic content producers do to beat the high-volume producers? What if my product is boring? Author/Expert Jennifer Cario walks OMCP through the current best practices for social media messaging in this OMCP article+podcast. This episode […]

Continue reading

GTB Earns OMCP Agency Of Excellence Award for Innovation in Training

The OMCP 2016 Agency of Excellence Award for Innovation in Training Methodology goes to GTB. GTB is an agency that prides itself on inspired thinking, fact-based decision making and execution, delivering true ’integration’ within the speed, diversity and potential of modern communications.  The agency is known for bringing together best of breed data, media, advertising, […]

Continue reading