Best Practices for Measuring Digital Marketing Skills

Digital Marketing / 4 minutes of reading

“I know digital marketing,” said the candidate, “I’ve been practicing social media since it started in 2015.” The hiring manager is rightfully skeptical. But besides some easily memorized buzzwords, how can the hiring manager validate skills in an unbiased way? The practice of digital marketing has matured from an ‘edge-practice’ relegated to a few specialists to a required skill set in over 78% of marketing job postings and internal marketing roles. Here, leading managers weigh in on how to implement skills measurement systems for hiring and promotion of digital marketing …

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SEO Knowledge-based Search with Bill Slawski – Online Marketing Best Practices Podcast from OMCP

Blog, Digital Marketing, Podcasts / 18 minutes of reading

SEO: Determining Algorithm Changes Google’s recent updates are leaning heavily towards knowledge-based search. How does it work and how should our content be optimized for it?  What signals are they looking for for inclusion in the knowledge graph? Find out here in this interview with SEO and Google patent analyst Bill Slawski who is also Director of SEO Research at Go Fish Digital, and author at SEO by the Sea. Here Bill covers knowledge graph usage, ontology based images, augmented queries based on knowledge graphs, and how to stay up …

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SEO for Knowledge-Based Searches with Bill Slawski OMCP

Digital Marketing Course Comparison – Circus Street

Digital Marketing Courses, Podcasts / 15 minutes of reading

Which digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this Winter 2019 education series, we interview the leaders of seven digital marketing course providers to learn the differences. Richard Townsend, CEO of Circus Street was kind enough to sit with us and share what the industry can expect from his company and training courses; now and in the future. Michael:All right. Welcome back to the OMCP studio and with us today is Richard …

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Digital Marketing Course Comparison Jump Digital

Digital Marketing Courses, Podcasts, Registered Education Providers / 11 minutes of reading

Which digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this education series, we interview seven leaders in digital marketing training to learn the differences. In this episode, industry veteran and Jump Digital Founder Alex Clyne shares what to expect in Jump Digital’s marketing courses and where they are headed in the future. Michael:All right. Welcome back to the OMCP studios, and with us today is Alex Clyne, co-founder of Jump Digital, makers of …

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Digital Marketing Course Comparison Simplilearn

Digital Marketing Courses, Podcasts, Registered Education Providers / 18 minutes of reading

Which digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this special interview series, we interview seven leaders in digital marketing education to learn the differences. Mark Moran, the Chief Marketing Officer with Simplilearn shared what to expect in Simplilearn’s digital marketing courses and where they are headed in the future. Michael:All right. Welcome back to the OMCP studios and with us today is Mark Moran, the Chief Marketing Officer with Simplilearn, long time …

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Digital Marketing Course Comparison MindEdge

Digital Marketing Courses, Podcasts, Registered Education Providers / 10 minutes of reading

Which digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this special interview series, we talk with seven leaders in digital marketing training to learn the differences. We interviewed Jefferson Flanders, President and CEO of MindEdge Learning who shared what the industry can expect from the MindEdge Learning digital marketing courses now, and in the future. Michael:All right. Welcome back to the OMCP studio, and with us today is Jefferson Flanders, President and CEO …

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Digital Marketing Course Comparison MindEdge

Digital Marketing Course Comparison Boot Camp Digital

Digital Marketing Courses, Podcasts, Registered Education Providers / 20 minutes of reading

Which digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” For this special series OMCP interviewed the leaders of seven digital marketing course providers to learn the differences. We start with the most recent to earn OMCP approval, Boot Camp Digital. Allison Chaney, the chief digital training officer at Boot Camp Digital, and Krista Neher, CEO of Boot Camp Digital were kind enough to sit with us and share what the industry can expect from …

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OMCP Digital Marketing Course Comparison Bootcamp Digital

Digital Marketing Courses from Circus Street Approved for OMCA Exam Preparation

News, Registered Education Providers / 2 minutes of reading

Circus Street has been approved as an OMCP Registered Education Provider, with OMCA-Approved courses that prepare candidates for the exam component of the OMCA digital marketing certification.  Circus Street’s courses passed an extensive evaluation, and exceeded the requirements set by the industry standard.  Read Circus Street’s announcement here: https://www.circusstreet.com/blog/circus-streets-now-omca-accredited Receiving an OMCA certification requires verification of experience, education, and a passing score on the OMCA exam. To be approved, courses must cover each of the primary competencies from the OMCA digital marketing competency standard. At least five of the eight …

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Digital Marketing Salaries 2019

Digital Marketing, Discussions / 1 minute of reading

Digital marketing salaries for 2019 show that talent is in demand and hard to to find. According to a report from Mondo, these are some of the salaries digital marketers can expect to earn in 2019 CMO earns $165,000 – $250,000 VP of MarTech Solutions earns $135,000 – $205,000 VP of Digital Marketing earns $135,00 – $200,000 Marketing Automation Architect earns $155,000 – $180,000 VP of Interactive earns $135,000 – $180,000 VP of eCommerce earns $125,000 – $180,000 Director of UX/UI earns $125,000 – $175,000 Director of Interactive earns $110,000 …

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Digital Marketing Salaries 2019