Digital Advertising: Best Practices for Targeting and Psychographics with Marty Weintraub Many marketers have over overlooked the deeper targeting options of today’s advertising platforms. Twitter, Facebook, Google AdWords and other platforms are offering targeting data like the industry has never seen. Tie in personas and influencers and you’ll surpass your competitors in market acquisition. […]
Programmatic and Media Buying: Best Practices for Digital Advertising and Display How can we avoid advertising disasters? When is it time to scale creatives? What is the hidden problem when switching vendors? Author/Expert Kevin Ryan walks OMCP through five of the current best practices for Programmatic Buying in this OMCP article+podcast. This episode is brought to you by: […]
Scott Brinker Shares Best Practices for Martech for the OMCP Standard Just after his keynote at the 2017 Martech conference, Scott Brinker took a few minutes to share best practices in Martech with OMCP. Scott and his blog ChiefMarket.com are the go-to source for leading Martech practices. Follow Scott at @ChiefMartec. Here’s a summary […]
SEO Best Practices for Moving Domains When is it time to 301-redirect to the a new domain? When is it time to use rel=canonical or submit new sitemaps during a domain move? Switching domains can be a terrifying process–for good reason. One misstep and the search engines might follow our bad instructions. Author and SEO […]
PPC Best Practices for Using Negative Keywords Use of negative keywords in PPC campaigns can reduce irrelevant ad impressions, improve CTR, improve quality score, and improve conversion rates – all without increasing costs. Misuse them, and negative keywords can hurt a campaign and block relevant traffic. Author expert Brad Geddes visited with OMCP to lay out […]
Social Messaging: Best Practices for Getting Your Messages Shared When it is time to call out a competitor? What do the authentic content producers do to beat the high-volume producers? What if my product is boring? Author/Expert Jennifer Cario walks OMCP through the current best practices for social media messaging in this OMCP article+podcast. This episode […]
The OMCP 2016 Agency of Excellence Award for Innovation in Training Methodology goes to GTB. GTB is an agency that prides itself on inspired thinking, fact-based decision making and execution, delivering true ’integration’ within the speed, diversity and potential of modern communications. The agency is known for bringing together best of breed data, media, advertising, […]
The OMCP 2016 Agency of Excellence Award for Online Marketing Exam Pass Rates goes to MediaCom. MediaCom, a leading agency based in the UK, already had the digital marketing expertise to service clients within the agency. Always looking to improve their service, they identified an opportunity to broaden overall digital capability across and […]
Viviana Talledo earned her OMCP certification in 2013. Now, as Senior Digital Marketing Strategist/SEO at Thermo Fisher Scientific, she shares experiences and advice for those currently training for OMCP certification. Stick with it and take your exams every two years at https://omcp.org. The rewards are worth it. Thank you Viviana for sharing with us!
Author Expert Jamie Smith of The Search Monitor shares competitive intelligence best practices with OMCP at SMX West. In this video, Jamie shares where to identify companies who are in your domain and which tools to use to uncover creative, landing pages, keywords, spend and more. Jamie warns about some changes that affect keyword expansion and […]
