Best Practices for Digital Advertising PPC with Andrew Goodman

Digital Marketing, Discussions, Podcasts / 6 minutes of reading

What does it take to write effective ads? What are methods to measure performance in e-commerce or B2B? What do we look for when hiring a PPC agency? Andrew Goodman, author, speaker, and founder of Page Zero Media shares best practices with OMCP: Transcript: What are some best practices for writing effective digital ads? Well the place to start is to understand that this is a test, in a testing environment. You’re rotating the ads, and so it’s not about just the ideas that go into the ads, its about …

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Andrew Goodman Page Zero OMCP Best Practices

Certified Giving Back: OMCP LaTisha Clayton Encourages Candidates

Digital Marketing / 3 minutes of reading

Is it really worth it? Many working towards OMCP certification ask this at some point in the journey. So we reached out to LaTisha Clayton, OMCP and founder of You’ve Got Clients for her advice on what candidates pursuing certification need to know. LaTisha is no stranger to success, hard work, and helping others succeed. She offered this advice right away: “Firstly I would say don’t give up. Play to your strengths and choose a specialty concentration that you enjoy.”  Regarding staying up to date in digital marketing, LaTasha recently …

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LaTisha Styles Clayton OMCP encourages candidate

Digital Marketing Courses Free or Discounted for COVID-19 Pandemic

Digital Marketing / 7 minutes of reading

Training Providers Help in Time of Need For those in quarantine during the COVID-19 pandemic, it just got easier to level up in digital marketing skills. We reached out to the leading digital marketing training providers and asked for a comment or advice, and any special allowances for those stuck at home during this crisis. We’ll update this list as we learn of more help. Do you know of a training provider who is helping people in quarantine? Send us a note or comment here if you know of other …

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Digital Marketing Course Comparison LinkedIn Learning

Digital Marketing, Digital Marketing Courses, Podcasts, Registered Education Providers / 17 minutes of reading

Which digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this special training series, we interview the leaders of seven digital marketing course providers to learn the differences. In this episode, Mordy Golding, Director of Content for LinkedIn Learning shares what to expect in LinkedIn Learning training, his own thoughts on the value of certification, and where LinkedIn Learning is headed in the future. Michael:All right. Welcome back to the OMCP studio. With us …

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Best Practices for Measuring Digital Marketing Skills

Digital Marketing / 4 minutes of reading

“I know digital marketing,” said the candidate, “I’ve been practicing social media since it started in 2015.” The hiring manager is rightfully skeptical. But besides some easily memorized buzzwords, how can the hiring manager validate skills in an unbiased way? The practice of digital marketing has matured from an ‘edge-practice’ relegated to a few specialists to a required skill set in over 78% of marketing job postings and internal marketing roles. Here, leading managers weigh in on how to implement skills measurement systems for hiring and promotion of digital marketing …

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SEO Knowledge-based Search with Bill Slawski – Online Marketing Best Practices Podcast from OMCP

Blog, Digital Marketing, Podcasts / 18 minutes of reading

SEO: Determining Algorithm Changes Google’s recent updates are leaning heavily towards knowledge-based search. How does it work and how should our content be optimized for it?  What signals are they looking for for inclusion in the knowledge graph? Find out here in this interview with SEO and Google patent analyst Bill Slawski who is also Director of SEO Research at Go Fish Digital, and author at SEO by the Sea. Here Bill covers knowledge graph usage, ontology based images, augmented queries based on knowledge graphs, and how to stay up …

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SEO for Knowledge-Based Searches with Bill Slawski OMCP

Digital Marketing Course Comparison – Circus Street

Digital Marketing Courses, Podcasts / 15 minutes of reading

Which digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this Winter 2019 education series, we interview the leaders of seven digital marketing course providers to learn the differences. Richard Townsend, CEO of Circus Street was kind enough to sit with us and share what the industry can expect from his company and training courses; now and in the future. Michael:All right. Welcome back to the OMCP studio and with us today is Richard …

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Digital Marketing Course Comparison Jump Digital

Digital Marketing Courses, Podcasts, Registered Education Providers / 11 minutes of reading

Which digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this education series, we interview seven leaders in digital marketing training to learn the differences. In this episode, industry veteran and Jump Digital Founder Alex Clyne shares what to expect in Jump Digital’s marketing courses and where they are headed in the future. Michael:All right. Welcome back to the OMCP studios, and with us today is Alex Clyne, co-founder of Jump Digital, makers of …

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Digital Marketing Course Comparison Simplilearn

Digital Marketing Courses, Podcasts, Registered Education Providers / 18 minutes of reading

Which digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this special interview series, we interview seven leaders in digital marketing education to learn the differences. Mark Moran, the Chief Marketing Officer with Simplilearn shared what to expect in Simplilearn’s digital marketing courses and where they are headed in the future. Michael:All right. Welcome back to the OMCP studios and with us today is Mark Moran, the Chief Marketing Officer with Simplilearn, long time …

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Digital Marketing Course Comparison MindEdge

Digital Marketing Courses, Podcasts, Registered Education Providers / 10 minutes of reading

Which digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this special interview series, we talk with seven leaders in digital marketing training to learn the differences. We interviewed Jefferson Flanders, President and CEO of MindEdge Learning who shared what the industry can expect from the MindEdge Learning digital marketing courses now, and in the future. Michael:All right. Welcome back to the OMCP studio, and with us today is Jefferson Flanders, President and CEO …

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Digital Marketing Course Comparison MindEdge