Meredith Gray Stone, Program Manager, Professional Certificate Programs at Duke University, was kind enough to sit with us and share what the industry can expect from the Duke University Digital Marketing Programs.
Digital marketing salaries for 2019 show that talent is in demand and hard to to find. According to a report from Mondo, these are some of the salaries digital marketers can expect to earn in 2019 CMO earns $165,000 – $250,000 VP of MarTech Solutions earns $135,000 – $205,000 VP of Digital Marketing earns $135,00 […]
The OMCP 2018 Talent leadership Award for Digital Marketing Certification Pass Rates goes to Procter & Gamble. Procter & Gamble, a leading consumer goods corporation, set out to continue to learn and win in the digital and e-commerce space and to be an industry-leading IT organization. To help deliver these goals, the organization executed a […]
The OMCP 2018 Talent leadership Award for Digital Marketing Course Completion Rates goes to Bayer. Life sciences giant Bayer has done plenty of digital marketing trainings, but none have been quite like the latest engagement which included matchmaking, reverse mentoring, game shows, and a bespoke blend of on-ground training and digital online courses. 82% Course […]
The results are in. See the digital marketing priorities as reported by over 4,000 professionals in the 2019 OMCP Role Study. The final survey data and report is complete, summarized here, and is freely available to participants, educational institution, or training providers. Download the full report below. What is a Digital Marketing Role Delineation Study? The 2019 OMCP […]
Podcast with Matt Bailey Managers and digital marketers: What are the marketing skills necessary for the 21st century? One market leader posed this question to author-expert Matt Bailey who in turn discusses this with OMCP’s Michael Stebbins. This episode is brought to you by: MindEdge. MindEdge Learning’s Digital Marketing Course covers strategic & technical topics of digital marketing […]
Want to help others learn digital marketing? A growing number of in-house teams and agencies have been asking OMCP for introductions to trainers who can teach sessions on-site and then online. OMCP will do a little screening and then introduce matches. Looking for: PPC, SEO, Local Search, Voice Search, Content Marketing, Programmatic, Social Media Marketing, […]
Paid Search expert-author Brad Geddes shares four paid search best practices with OMCP in less than six minutes. Brad has contributed quite a bit to the OMCP standard. A lot of the questions on the OMCA certification exam and OMCP certification exams are based off the competencies that Brad’s given us in combination with surveys of […]
SEO: Determining Searcher Intent with Matt Bailey Moving up in SEO ranking factors, addressing searcher intent is a low-dispute best practice. Your page must engage. And search engines are getting better at deciding what types of pages will best serve the searchers. But how can we know what searchers are expecting? Find out […]
Digital marketing expert and OMCP contributor Ruth Burr Reedy shares four best practices for digital analytics in this six minute video. You’ll learn several ways to ensure you don’t miss pages with your analytics tool, best practices for tracking conversions, and how sampling rates and a tag manager can help get us to trends that […]
