Best Practices for Measuring Digital Marketing Skills
“I know digital marketing,” said the candidate, “I’ve been practicing social media since it started in 2015.” The hiring manager is rightfully skeptical. But besides some easily memorized buzzwords, how can the hiring manager validate skills in an unbiased way? The practice of digital marketing has matured from an ‘edge-practice’ relegated to a few specialists to a required skill set in over 78% of marketing job postings and internal marketing roles. Here, leading managers weigh in on how to implement skills measurement systems for hiring and promotion of digital marketing […]
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