Scott Brinker Co-founder & CTO of ion interactive Editor of chiefmartec.com Program Chair of MarTech Author, Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster and More Innovative “The vision of marketing as the keeper of the relationships between the customers and the market at large is more true than ever, but as a result, marketing now has all this increased responsibility for engaging with the sales team in a deeper way, engaging with the customer service team, working more closely with IT.” Welcome to ‘Take Ten’, OMCP’s podcast where we spend

Kevin Lee CEO, Didit & We-Care.com “The reason that training and certification play a really important role is that whether you’re an in-house marketer looking to bring on additional staff to help you with all of these various tasks, or you’re an agency looking to bring on staff, you want to be confident that they have at least some foundational level of knowledge and that’s where training and certification become so important, as well as continuing education.”     Welcome to ‘Take Ten’, OMCP’s podcast where we spend 10 minutes,

Aaron Kahlow Founder, Mindful Order of Being “Validation of your knowledge is important. Even if you feel like you know it all, you need somebody to validate it. I think it’s important for us to have those standard bearers out there and to have people that realize this is part of how you get ahead in the world.”       Welcome to ‘Take Ten’, OMCP’s blog where we spend 10 minutes, more or less, talking to online marketing thought leaders, educators, and career professionals about training and certification with

Kevin W. Tharp Program Director BS in Digital Marketing Technology Associate Professor University of Wisconsin-Stout “What that certification does in this field, just like every other field, is it goes to an established set of criteria. These are standards, and so that ability to get certified as having those standards when you go then to an employer from a student’s stand point, you can say that this actually is vetted knowledge.” Welcome to ‘Take Ten’, OMCP’s podcast where we spend 10 minutes, more or less, talking to online marketing thought

Dr. Emad Rahim, PMP, OMCP Kotouc Endowed Chair/ Director/ Associate Professor | TEDx Speaker | CM of the Year | Empact100 Honoree Bellevue University, Jack Welch Management Institute, Project Management Institute “I think there needs to be balance between traditional education and competency-based testing, right? Where academia changes a lot slower than industry standards. So it may take a year or two for me to get a new degree program implemented and approved. It may take me a full year to revise a curriculum based on changes in the industry. Where