Email Marketing Compliance – Online Marketing Best Practices Podcast from OMCP

Podcasts / 9 minutes of reading

What do we need to know to stay in compliance with email marketing regulations?   What’s the difference between a transactional message and a  message with commercial intent?  What are best practices for maintaining our lists and subscription management?   OMCP’s Michael Stebbins shares best practices in this podcast/article. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and exams.  This is an OMCP pilot program that may continue based on member […]

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SEO Link Building with Debra Mastaler – – Online Marketing Best Practices Podcast from OMCP

Digital Marketing, Podcasts / 36 minutes of reading

What is the value of an SEO link?  When can a link cause more damage than good?  What are some common and alternative ways to get links for SEO? Author expert Debra Mastaler shares best practices with OMCP in this podcast. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and exams.  This is an OMCP pilot program that may continue based on member interest and support.  Stay subscribed to the OMCP

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debra-mastaler-teaching-seo

Educator Meetup: Social Media Curriculum Comparison, November 17, 2016

Events, News, Registered Education Providers / 1 minute of reading

What will tomorrow’s graduates know about online marketing? On Thursday November 17, 2016, five educators will share their social media curriculum and how it complies or differs from OMCP standards. Presenters include Bryant & Stratton,  Duke University, Colorado Technical University, Simplilearn Training,  and Broward College.   OMCP will be facilitating this grass-roots meetup with the following goals in mind: Create a non-competitive connection among academic program managers to share best practices for online marketing training programs Capture new trends and requirements for consideration by the OMCP Standards Committee Solicit comments from hiring managers as to the efficacy

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Wanted: OMCP Certified Instructors, Speakers, Adjunct Professors

Jobs / 2 minutes of reading

There is always a need for instructors who have proven knowledge of online marketing and from time to time OMCP will alert members and certified professionals of opportunities.   Here are two  requests that came in just last week.  Stay subscribed to the OMCP newsletter to see new openings. Adjunct Instructor – Digital Marketing Bryant & Stratton College is hiring! We have 18 campuses, plus an online spread throughout New York, Ohio, Virginia, and Wisconsin. Come join a growing and innovative higher education institution that values you! Summary: Bryant &

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SEO Strategy with Matt Bailey – Online Marketing Best Practices Podcast from OMCP

Podcasts / 27 minutes of reading

Setting SEO Strategy can be a foggy process, unless we follow these five best practices from author/expert Matt Bailey.  Matt explains how to include stakeholders,  conduct market analysis, apply market and keyword research, perform gap analysis, and implement and measure your SEO strategy. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and exams.  This is an OMCP pilot program that may continue based on member interest and support.  Stay subscribed to the

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Matt Bailey Conference Keynote Speaker

Why Awards Help the Industry

Blog / 2 minutes of reading

For all their flaws, recitals drive performers to improve.  A presentation drives us to to be more concise, exams drive us to study, and awards–awards that are thorough and reputable–drive us to look closely at how we perform. This is why OMCP supports awards in search marketing like the 2016 Landy Awards. The publishers behind the awards value excellence and have served the search industry for over 20 years. In fact, OMCP PDUs are earned through participation at SMX conferences and events.  But most importantly, the judging criteria is applicable and

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‘Take Ten’ Interview with Scott Brinker, Co-founder & CTO of ion interactive

Digital Marketing / 10 minutes of reading

Scott Brinker Co-founder & CTO of ion interactive Editor of chiefmartec.com Program Chair of MarTech Author, Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster and More Innovative “The vision of marketing as the keeper of the relationships between the customers and the market at large is more true than ever, but as a result, marketing now has all this increased responsibility for engaging with the sales team in a deeper way, engaging with the customer service team, working more closely with IT.” Welcome to ‘Take Ten’, OMCP’s podcast where we spend

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‘Take Ten’ Interview with Dennis Yu, CTO, Blitz Metrics

Blog, Podcasts / 10 minutes of reading

Dennis Yu,  CTO, Blitz Metrics “There’s been a gap between having a diploma and actually being able to do a job. Employers just want to know, of the many things that they have to get done, that they can rely on one person who’s certified in PPC or SEO or social media marketing. They just want to know that this function can operate without them having to worry, and therefore, a trusted certification like OMCP can be valuable  because it’s backed by not just passing a quiz but having actually

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‘Take Ten’ Interview with Kevin Lee, CEO Didit & We-Care.com

Digital Marketing / 12 minutes of reading

Kevin Lee CEO, Didit & We-Care.com “The reason that training and certification play a really important role is that whether you’re an in-house marketer looking to bring on additional staff to help you with all of these various tasks, or you’re an agency looking to bring on staff, you want to be confident that they have at least some foundational level of knowledge and that’s where training and certification become so important, as well as continuing education.”     Welcome to ‘Take Ten’, OMCP’s podcast where we spend 10 minutes,

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‘Take Ten’ Interview with Aaron Kahlow, Founder, Mindful Order of Being

Digital Marketing / 8 minutes of reading

Aaron Kahlow Founder, Mindful Order of Being “Validation of your knowledge is important. Even if you feel like you know it all, you need somebody to validate it. I think it’s important for us to have those standard bearers out there and to have people that realize this is part of how you get ahead in the world.”       Welcome to ‘Take Ten’, OMCP’s blog where we spend 10 minutes, more or less, talking to online marketing thought leaders, educators, and career professionals about training and certification with

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