‘Take Ten’ Interview with Dennis Yu, CTO, Blitz Metrics

Blog, Podcasts / 10 minutes of reading

Dennis Yu,  CTO, Blitz Metrics “There’s been a gap between having a diploma and actually being able to do a job. Employers just want to know, of the many things that they have to get done, that they can rely on one person who’s certified in PPC or SEO or social media marketing. They just want to know that this function can operate without them having to worry, and therefore, a trusted certification like OMCP can be valuable  because it’s backed by not just passing a quiz but having actually …

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‘Take Ten’ Interview with Kevin Lee, CEO Didit & We-Care.com

Digital Marketing / 12 minutes of reading

Kevin Lee CEO, Didit & We-Care.com “The reason that training and certification play a really important role is that whether you’re an in-house marketer looking to bring on additional staff to help you with all of these various tasks, or you’re an agency looking to bring on staff, you want to be confident that they have at least some foundational level of knowledge and that’s where training and certification become so important, as well as continuing education.”     Welcome to ‘Take Ten’, OMCP’s podcast where we spend 10 minutes, …

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‘Take Ten’ Interview with Aaron Kahlow, Founder, Mindful Order of Being

Digital Marketing / 8 minutes of reading

Aaron Kahlow Founder, Mindful Order of Being “Validation of your knowledge is important. Even if you feel like you know it all, you need somebody to validate it. I think it’s important for us to have those standard bearers out there and to have people that realize this is part of how you get ahead in the world.”       Welcome to ‘Take Ten’, OMCP’s blog where we spend 10 minutes, more or less, talking to online marketing thought leaders, educators, and career professionals about training and certification with …

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‘Take Ten’ Interview with Kevin W. Tharp – University of Wisconsin-Stout

Digital Marketing / 9 minutes of reading

Kevin W. Tharp Program Director BS in Digital Marketing Technology Associate Professor University of Wisconsin-Stout “What that certification does in this field, just like every other field, is it goes to an established set of criteria. These are standards, and so that ability to get certified as having those standards when you go then to an employer from a student’s stand point, you can say that this actually is vetted knowledge.” Welcome to ‘Take Ten’, OMCP’s podcast where we spend 10 minutes, more or less, talking to online marketing thought …

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‘Take Ten’ Interview with Dr. Emad Rahim, PMP, OMCP

Digital Marketing / 9 minutes of reading

Dr. Emad Rahim, PMP, OMCP Kotouc Endowed Chair/ Director/ Associate Professor | TEDx Speaker | CM of the Year | Empact100 Honoree Bellevue University, Jack Welch Management Institute, Project Management Institute “I think there needs to be balance between traditional education and competency-based testing, right? Where academia changes a lot slower than industry standards. So it may take a year or two for me to get a new degree program implemented and approved. It may take me a full year to revise a curriculum based on changes in the industry. Where …

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‘Take Ten’ Interviews with Pubcon Attendees Eric Kozlik and Robyn Fischer

Digital Marketing / 6 minutes of reading

First Interview Eric Kozlik Digital Content Manager Price Benowitz, LLP “Well, I believe that competency-based certifications are important to any industry where quality is something that people are concerned with. The tricky thing about marketing is that it’s a little bit difficult to sometimes operationalize those competency-based benchmarks, so to speak.”     Second Interview Robyn Fischer Paid Media Director Be Found Online “At a smaller company, I think it’s for me, at least, it’s very important (certification) just because we know what everybody’s capable of at this point. We …

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‘Take Ten’ Interview with Rand Fishkin – Moz

Digital Marketing, Podcasts / 9 minutes of reading

Rand Fishkin Wizard of Moz “I think it would be really really powerful and it would be wonderful to see people coming out of those certification programs doing a wonderful job in the industry and then having that certification program be able to be recognized by agencies who hire consultants, by businesses that hire in house SEOs, by marketing teams that want their marketers to get trained.”     Welcome to ‘Take Ten’, OMCP’s podcast where we spend 10 minutes, more or less, talking to online marketing thought leaders, educators, and …

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‘Take Ten’ Interview with Bill Hunt – Back Azimuth Consulting

Blog, Digital Marketing, Podcasts / 9 minutes of reading

Bill Hunt Global Strategy Consultant, Back Azimuth Consulting “I think that you’re going to provide a valuable service to people because you don’t sell these things. You, yourself, are not necessarily doing the training as if you were an agency. An agency doing a training is always going to be skewed to their approach and their biases.”       Welcome to ‘Take Ten’, OMCP’s podcast where we spend 10 minutes, more or less, talking to online marketing thought leaders, educators, and career professionals about training and certification with hosts Jane …

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‘Take Ten’ Interview with Jacqueline Urick – Sears Holdings Corporation

Blog, Podcasts / 6 minutes of reading

Jacqueline Urick Enterprise eCommerce SEO Manager, Sears Holdings Corporation Member, Customer Advisory Board, DeepCrawl “So in those cases, I think certification could help somebody make that leap or may take that next step to a bigger, more responsibility type of job.”       Welcome to ‘Take Ten’, OMCP’s podcast where we spend 10 minutes, more or less, talking to online marketing thought leaders, educators, and career professionals about training and certification with hosts Jane Flint and David Temple. OMCP: Hi, I’m here with Jackie Urick at Pubcon. She’s the manager …

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Jacquiline Urick Sears Holdings

‘Take Ten’ Interview with Anne Kennedy – Outlines Venture Group

Blog, Podcasts / 9 minutes of reading

Anne F. Kennedy President, Outlines Venture Group “So, I think that competency-based certifications are a very good thing. Because that means that somebody who hires someone with the certification will know that there’s a competency level that’s been reached.”   OMCP: Hi, I’m here with Anne Kennedy, President of Outlines Venture Group. Anne, could you tell the audience a little bit about yourself? Anne Kennedy: I’d be glad to, David. Outlines Venture Group is a new company I’ve formed. I am an angel investor and mentor in startup companies, in …

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