Jamie Smith Shares Competitive Intelligence Best Practices with OMCP at SMX West

Blog, Digital Marketing, Discussions, News / 1 minute of reading

Author Expert Jamie Smith of The Search Monitor shares competitive intelligence best practices with OMCP at SMX West. In this video, Jamie shares where to identify companies who are in your domain and which tools to use to uncover creative, landing pages, keywords, spend and more. Jamie warns about some changes that affect keyword expansion and explains how match types change this and why a focus on conversion, CTR, and analysis of the offer that our competitors are using can be more helpful than ever.  Jamie wraps up with some wisdom […]

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Matt Van Wagner and Brad Geddes Share PPC Best Practices with OMCP

Blog, Digital Marketing, Discussions, News / 1 minute of reading

Authors & Experts Matt Van Wagner and Brad Geddes share an interview with OMCP on PPC Best Practices at SMX West in San Jose.  What Matt and Brad share is well-aligned with OMCP competency standards taught at over 700 colleges.  And it’s no wonder since both leaders have contributed to the Digital Advertising portion of the OMCP and OMCA Exams. Thanks to you both Matt and Brad! In this video: With humor, Matt Van Wagner challenges us to explore as many PPC channels as possible and goes on to discuss

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David Szetela Shares Paid Search Best Practices with OMCP

Digital Marketing, Discussions, Events, News / 1 minute of reading

Author/expert David Szetela of FMBmedia.com was kind enough to share some PPC best practices with OMCP at SMX West.  Many of these practices are well-aligned with the OMCP competency standards and are covered on the readiness tests and the certification exams.  In this video, David talks about a practice than can ruin results in Google’s display network and suggests solutions.  He also reveals surprise drawback of using negative keywords in the display network (and remarketing as well).   Follow David at @Szetela and PPC Rockstars Podcast and of course, at his PPC agency

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Eric Enge Shares SEO Best Practices with OMCP at SMX West

Digital Marketing, Discussions, Events / 1 minute of reading

Eric Enge, SEO author, speaker, and CEO of digital marketing agency Stone Temple took some time to share SEO best practices with OMCP while at SMX West in San Jose. Many of the practices Eric  shares in this video are well-aligned with the OMCP competency standards and will be present on the OMCP exams. In this video interview, Eric shares a site architecture practice that can repel or cooperate with the search engines.  Some pages can be too detailed for the index and Eric shows us how to keep those pages for users,

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Ayat Shukairy Shares Conversion Practices with OMCP

Digital Marketing, Discussions, Events / 1 minute of reading

Author/Expert Ayat Shukairy of Invesp took some time to share B2B conversion best practices with OMCP while at SMX West in San Jose. Ayat advises that the one of the important B2B conversion practices starts with getting to know your customers through surveys and  qualitative tests in order to cater the site to their needs. Then she recommends combining this with analytics and quantitative data to validate which areas to focus on.  One key: Follow the funnel, follow the money. Ayat also shares practices for deciding ‘what to test’ and

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Andy Atkins-Kruger Shares International SEO Practices with OMCP at SMX

Blog, Digital Marketing, Discussions, Events / 1 minute of reading

Author/Expert Andy Atkins-Kruger shares insights on best practices when building multinational online campaigns in this 16-minute video. Andy shares insights on social behaviors that necessitate multinational campaigns and SEO and aspects of keyword phrases that surprise even the most confident marketers. Using native speakers to build out keyword lists is a generally accepted practice, but Andy teaches a preliminary step that improves the outcomes.  This video also shares the pivotal components of landing pages as they apply to multinational SEM campaigns.    Andy touches on geo-targeting practices using CCTLD and

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Mobile Marketing Loyalty Programs with Jeff Hasen – Online Marketing Best Practices Podcast from OMCP

Blog, Digital Marketing, Podcasts / 25 minutes of reading

How many messages should we send? How do we avoid customers saying “Hey, I didn’t sign up for this!” and how do we personalize our mobile campaigns and keep our customers coming back for more? Author/Expert Jeff Hasen walks OMCP through the current best practices for mobile marketing loyalty campaigns in this OMCP article+podcast. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and exams.  This is an OMCP pilot program that

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Content Marketing Video Part II with Greg Jarboe Twitter Facebook Snapchat – Online Marketing Best Practices Podcast from OMCP

Podcasts / 19 minutes of reading

Shoot vertical or horizontal? How far in advance do we pre-announce Facebook live sessions? What length video is best? Author expert Greg Jarboe agreed to be interviewed by OMCP on best practices for video marketing for Facebook, Twitter, and Snapchat. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and exams.  This is an OMCP pilot program that may continue based on member interest and support.  Stay subscribed to the OMCP newsletter

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Greg Jarboe covers Content Marketing Best Practices

Online Marketing Job Skills in Demand February 2017

Digital Marketing / 1 minute of reading

Social media skills continue to dominate employer requirements according to the most recent OMCP report of Online Marketing Skills Demand. However, the rate of occurrence of the social media skill requirements is nearly half of the rate last measured in June of 2016.  The greatest growth is in the requirement for marketing data science/big data skills, jumping from 0.72% of full-time marketing jobs in April 2016 to 4.24% in 2017.  As forecast in April 2016, marketers who wish to respond to this trend should consider boosting big data analysis and data science skills.

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Online Marketing Skills Demand 2017

Upcoming Conferences for Digital Marketing

Digital Marketing, Events / 1 minute of reading

We’d like to see you at at least one of the next two conferences where OMCP instructors or committee members will be teaching.  Earn PDUs for attending or speaking.  Come join us? February 27-28, 2017 in San Francisco:  IEN’s Digital Marketing 101&102 features OMCP Certified Trainers and is approved for OMCP PDUs for certification renewal. OMCP Certified Trainers at this conference include Jennifer Evans Cario, Philippa Gamse, and Lyena Solomon. Opening remarks will come from OMCP Director, Michael Stebbins.  Topics at this conference cover SEO, Social Media, PPC, Web analytics, Email

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