Digital Advertising: Best Practices for Bid Management with Marc Poirier How do smaller business handle bid management?  When is it right to tie in call data and CRM data into advertising and bids?  How can phone calls be traced back to performing ads?   Marc Poirier, digital marketing thought leader and CEO of Acquisio takes some time to share his expertise. This episode is brought to you by: Concordia College–New York’s fully online, advanced-technology master’s degree programs in Digital Marketing and Digital Media. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices […]

Digital Advertising: Best Practices for Targeting and Psychographics with Marty Weintraub Many marketers have over overlooked the deeper targeting options of today’s advertising platforms.    Twitter, Facebook, Google AdWords and other platforms are offering targeting data like the industry has never seen.   Tie in personas and influencers and you’ll surpass your competitors in market acquisition.  Where do we start?  What are the best practices?  Find out here in this interview with author-expert Marty Weintraub, who is light-years beyond most marketers, and is brilliantly generous with his experience, knowledge, tips, and

Social Messaging: Best Practices for Getting Your Messages Shared When it is time to call out a competitor? What do the authentic content producers do to beat the high-volume producers? What if my product is boring? Author/Expert Jennifer Cario walks OMCP through the current best practices for social media messaging in this OMCP article+podcast. This episode is brought to you by: Concordia College–New York’s fully online, advanced-technology master’s degree programs in Digital Marketing The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which