Digital Marketing Upskilling for Teams

Using industry standards to verify digital skills

More teams than ever are using industry standard measurements to level-up in digital marketing skills.  Benefits include:

Digital Marketing Testing Results Reporting
Compare divisions and industry average as a measurement for hiring, training, and annual performance reviews
  • Improved marketing performance
  • Higher training participation
  • Increased confidence in the program
  • Increased  productive hours
  • Longer retention of skilled talent
  • Validated industry certification vs. a course completion certificate

How does your team compare?

You could measure digital marketing skills by counting ‘hours’ in training, but how do you know if the training thoroughly and authoritatively covers required competencies in digital marketing? Some do. Many do not.

Industry standard assessments measure knowledge of established digital marketing practices and verify digital marketing competencies as set by a worldwide base of industry leaders, educators, and hiring managers. 

Practices are placed in the standard when a majority of polled subject matter experts agree that a practice is “generally-accepted” and practiced as such.

Participants who test using industry standard assessments have the assurance of working towards a credential that is transferable, and is independent of any vendor, training company, or employer.

Download the 2020 process guide to see benefits of other measurement systems.

Candidates can choose from 100s of training programs, online, on-ground, in-house, or company-approved courses

The process for team certification

Each team has their special methods, but most recommend the following three step path to level up in digital marketing, company-wide.

  1. Practice assessment indicates readiness for final exam or training. Vouchers for OMCA exam issued for scores over 70%
  2. Certification exam: A passing score meets  the exam requirement for OMCA certification. 
  3. Verification: With verified qualifications, staff earn OMCA status and option to test for OMCP specialist level.

For more tips and methods, Leaders at Bayer, GTB, Mediacom, and P&G share what worked for their upskill programs in this 2020 guide.

Program Pricing

What does readiness testing cost?

Initial testing for qualified groups is free.

Pricing for deeper skills testing is summarized below and is set out in more detail in this best practices and pricing guide (PDF) which shares best practices for upskilling to OMCP industry standards offered by marketing leaders at P&G, Dell, GTB, Mediacom, Bayer and others.

OMCA Practice Assessments

OptionPre-Purchase Access QuantityAccess at Volume Discount
1:700 OMCA Practice Assessments for companies of 1000 or more employeesFree. Request below.
2:One OMCA Practice Assessment Individual Access$15 each
5:Unlimited OMCA Practice Assessment Access for one yearIncluded with A-F below
More voucher and pricing options are included in the Team Certification Process Guide

OMCP and OMCA Exam Packs

OptionPre-Purchase Access QuantityAccess at Volume Discount
A:50-1000 OMCA Standard Vouchers (one exam attempt  per person) $180 each  
D:1-49 OMCA Double Session Vouchers  (two attempts per person)$290 each
E:50-1000 OMCP Exam Suite Vouchers (one exam attempt  per person) $270 each  
More voucher and pricing options are included in the Team Certification Process Guide

Most teams start with free initial testing, offer employees options for training according to results, and require a passing score on the OMCA exam by a set deadline.

Free Vouchers for Managers:

Team managers (qualified) will be sent some free exam vouchers as a courtesy. Test the waters, start a pilot level-up program, or evaluate incoming candidates: You can use them as you please.

 Send Me a Few Free Vouchers:

 Your Name (First Last)
 

 Your Email Address(required)
 

 Your Phone (with country code if non-US)
 

 Your Company Name
 

 Please describe your team, size, and what you want to accomplish with readiness testing