Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
Digital Advertising, PPC, Display
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In the context of digital advertising / paid search, what is retargeting? Answers must include: D...
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In the context of digital advertising / paid search, what is quality score? Answers must include:...
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In the context of digital advertising / paid search, what are PLAs (product listing ads)? Answers...
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In the context of digital advertising / paid search, what is match type? Answers must include: De...
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In the context of digital advertising / paid search, what are invalid clicks? Answers must includ...
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In the context of digital advertising / paid search, what is impression share? Answers must inclu...
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In the context of digital advertising / paid search, what is frequency capping? Answers must incl...
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In the context of digital advertising / paid search, what is DKI (dynamic keyword insertion)? Ans...
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In the context of digital advertising / paid search, what is the Search (or content) Network? Ans...
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In the context of digital advertising / paid search, what is the Display Network? Answers must in...
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In the context of digital advertising / paid search, what is CTR (click through rate)? Answers mu...
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In the context of digital advertising / paid search, what is CPA (cost per acquisition)? Answers ...
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In the context of digital advertising / paid search, what is a cookie? Answers must include: Defi...
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In the context of digital advertising / paid search, what is click fraud? Answers must include: D...
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In the context of digital advertising / paid search, what are campaigns? Answers must include: De...
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In the context of digital advertising / paid search, what are call extensions? Answers must inclu...
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In the context of digital advertising / paid search, what is bounce rate? Answers must include: D...
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In the context of digital advertising / paid search, what are bids? Answers must include: Definit...
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In the context of digital advertising / paid search, what is bidding software? Answers must inclu...
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In the context of digital advertising / paid search, what is an API and why is it useful? Answers...