Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
Digital Advertising, PPC, Display
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What are generally accepted practices for testing landing pages for digital advertising / paid se...
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What are generally accepted practices for testing digital advertising / paid search rich media ad...
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What are generally accepted practices for testing digital advertising / paid search text ads? Ans...
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What are generally accepted practices for picking success metrics for testing digital advertising...
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In the context of digital advertising / paid search, what is the value of ad testing? Answers mus...
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What are generally accepted practices for identifying significant trends in invalid clicks or cli...
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What are generally accepted practices for calculating the competitive ad rank of digital advertis...
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What are generally accepted practices for demonstrating share of voice in digital advertising / p...
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What are generally accepted practices for defining the bounce rates of digital advertising / paid...
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What are generally accepted practices for describing the geographic performance of digital advert...
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What are generally accepted practices for analysing trends in digital advertising / paid search a...
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What are generally accepted practices for improving quality score of digital advertising / paid s...
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What are generally accepted practices for making bid changes in digital advertising / paid search...
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What are generally accepted practices for increasing the quality score of a specific paid search ...
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What are generally accepted practices for identifying quality score problems within a paid search...
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In the context of paid search, what are typical factors that create a quality score? Answers must...
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In the context of paid search, what is the impact of quality score on ad rank? Answers must inclu...
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In the context of paid search, what is the purpose of quality score? Answers must include: Defini...
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In the context of digital advertising / paid search, what are commonly accepted practices for tar...
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In the context of digital advertising / paid search, what are commonly accepted practices for cho...