OMBOK Competency: Digital Advertising PPC

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

Digital Advertising, PPC, Display

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In the context of digital advertising / paid search, what are commonly accepted practices for setting up and optimising the data feed of product listing ads providing UPC codes and Global Trade Item Numbers?
Digital Advertising PPC
In the context of digital advertising / paid search, what are commonly accepted practices for set...
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In the context of digital advertising / paid search, what are commonly accepted practices for setting up and optimising the data feed of product listing ads to ensure review optimisation?
Digital Advertising PPC
In the context of digital advertising / paid search, what are commonly accepted practices for set...
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In the context of digital advertising / paid search, what are commonly accepted practices for setting up and optimising the data feed of product listing ads using optimised images?
Digital Advertising PPC
In the context of digital advertising / paid search, what are commonly accepted practices for set...
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In the context of digital advertising / paid search, what are commonly accepted practices for setting up and optimising the data feed of product listing ads using update frequency?
Digital Advertising PPC
In the context of digital advertising / paid search, what are commonly accepted practices for set...
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In the context of digital advertising / paid search, what are commonly accepted practices for setting up and optimising the data feed of product listing ads using negative keywords?
Digital Advertising PPC
In the context of digital advertising / paid search, what are commonly accepted practices for set...
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In the context of digital advertising / paid search, what are commonly accepted practices for deciding the number of products for visibility on each platform in product listing ads?
Digital Advertising PPC
In the context of digital advertising / paid search, what are commonly accepted practices for dec...
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In the context of digital advertising / paid search, what are commonly accepted practices for deciding when to use product listing ads?
Digital Advertising PPC
In the context of digital advertising / paid search, what are commonly accepted practices for dec...
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In the context of digital advertising / paid search, what are commonly accepted practices for optimising video ads for mobile targets?
Digital Advertising PPC
In the context of digital advertising / paid search, what are commonly accepted practices for opt...
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In the context of digital advertising / paid search, what is the commonly accepted understanding of the concept of YouTube's TrueView (or similar format)?
Digital Advertising PPC
In the context of digital advertising / paid search, what is the commonly accepted understanding ...
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In the context of digital advertising / paid search, what are common video ad formats?
Digital Advertising PPC
In the context of digital advertising / paid search, what are common video ad formats? Answers mu...
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In the context of paid search, what are generally accepted practices for matching benefits in text ad copy to each stage of the buying cycle?
Digital Advertising PPC
In the context of paid search, what are generally accepted practices for matching benefits in tex...
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In the context of paid search, what are generally accepted practices for matching features in text ad copy to each stage of the buying cycle?
Digital Advertising PPC
In the context of paid search, what are generally accepted practices for matching features in tex...
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In the context of paid search, what are typical benefits of using particular ad extensions for different types of businesses?
Digital Advertising PPC
In the context of paid search, what are typical benefits of using particular ad extensions for di...
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In the context of paid search, what are typical differences between the function of ad extensions on desktop and mobile devices?
Digital Advertising PPC
In the context of paid search, what are typical differences between the function of ad extensions...
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In the context of paid search, how do callout extensions work with text ads?
Digital Advertising PPC
In the context of paid search, how do callout extensions work with text ads? Answers must include...
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In the context of paid search, how do structured snippet extensions work with text ads?
Digital Advertising PPC
In the context of paid search, how do structured snippet extensions work with text ads? Answers m...
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In the context of paid search, how do review extensions work with text ads?
Digital Advertising PPC
In the context of paid search, how do review extensions work with text ads? Answers must include:...
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In the context of paid search, how do app extensions work with text ads?
Digital Advertising PPC
In the context of paid search, how do app extensions work with text ads? Answers must include: De...
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In the context of paid search, how do sitelinks work with text ads?
Digital Advertising PPC
In the context of paid search, how do sitelinks work with text ads? Answers must include: Definit...
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In the context of paid search, how do call extensions work with text ads?
Digital Advertising PPC
In the context of paid search, how do call extensions work with text ads? Answers must include: D...
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