OMBOK Competency: Digital Advertising PPC

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

Digital Advertising, PPC, Display

Filter
Sort by: Recently Active
Ask Question
0 votes
0 answers
In the context of digital advertising / paid search, what are current targeting options and combinations available using exclusions?
Digital Advertising PPC
In the context of digital advertising / paid search, what are current targeting options and combi...
0 votes
0 answers
In the context of digital advertising / paid search, what are current options and combinations available using placement targeting?
Digital Advertising PPC
In the context of digital advertising / paid search, what are current options and combinations av...
0 votes
0 answers
In the context of digital advertising / paid search, what are current targeting options and combinations in Bing?
Digital Advertising PPC
In the context of digital advertising / paid search, what are current targeting options and combi...
0 votes
0 answers
In the context of digital advertising / paid search, what are current targeting options and combinations in Adwords Search Network?
Digital Advertising PPC
In the context of digital advertising / paid search, what are current targeting options and combi...
0 votes
0 answers
In the context of digital advertising / paid search, what are current targeting options and combinations in Adwords Display Network?
Digital Advertising PPC
In the context of digital advertising / paid search, what are current targeting options and combi...
0 votes
0 answers
In the context of digital advertising / paid search, what are current targeting options and combinations in Facebook?
Digital Advertising PPC
In the context of digital advertising / paid search, what are current targeting options and combi...
0 votes
0 answers
In the context of digital advertising / paid search, what are current targeting options and combinations in Twitter?
Digital Advertising PPC
In the context of digital advertising / paid search, what are current targeting options and combi...
0 votes
0 answers
In the context of digital advertising / paid search, what are current targeting options and combinations in LinkedIn?
Digital Advertising PPC
In the context of digital advertising / paid search, what are current targeting options and combi...
0 votes
0 answers
In the context of digital advertising / paid search, what are generally accepted capabilities of remarketing and retargeting?
Digital Advertising PPC
In the context of digital advertising / paid search, what are generally accepted capabilities of ...
0 votes
0 answers
In the context of digital advertising / paid search, what are generally accepted benefits of remarketing and retargeting?
Digital Advertising PPC
In the context of digital advertising / paid search, what are generally accepted benefits of rema...
0 votes
0 answers
In the context of digital advertising / paid search, what are generally accepted practices for identifying target audiences based on keyword intent?
Digital Advertising PPC
In the context of digital advertising / paid search, what are generally accepted practices for id...
0 votes
0 answers
In the context of digital advertising / paid search, what are generally accepted practices for identifying target audiences based on interests, behaviors or topics?
Digital Advertising PPC
In the context of digital advertising / paid search, what are generally accepted practices for id...
0 votes
0 answers
In the context of digital advertising / paid search, what are generally accepted practices for identifying target audiences based on motivations and intent?
Digital Advertising PPC
In the context of digital advertising / paid search, what are generally accepted practices for id...
0 votes
0 answers
In the context of digital advertising / paid search, what are generally accepted practices for identifying target audiences based on psychographics?
Digital Advertising PPC
In the context of digital advertising / paid search, what are generally accepted practices for id...
0 votes
0 answers
In the context of digital advertising / paid search, what are generally accepted practices for identifying target audiences based on multiple demographics?
Digital Advertising PPC
In the context of digital advertising / paid search, what are generally accepted practices for id...
0 votes
0 answers
What are generally accepted practices for establishing customer satisfaction (or similar sentiment) goals for digital advertising and PPC?
Digital Advertising PPC
What are generally accepted practices for establishing customer satisfaction (or similar sentimen...
0 votes
0 answers
What are generally accepted practices for establishing retargeting goals for digital advertising and PPC?
Digital Advertising PPC
What are generally accepted practices for establishing retargeting goals for digital advertising ...
0 votes
0 answers
What are generally accepted practices for establishing visitor behaviour (actions taken) goals for digital advertising and PPC?
Digital Advertising PPC
What are generally accepted practices for establishing visitor behaviour (actions taken) goals fo...
0 votes
0 answers
What are generally accepted practices for establishing visitor count goals for digital advertising and PPC?
Digital Advertising PPC
What are generally accepted practices for establishing visitor count goals for digital advertisin...
0 votes
0 answers
What are generally accepted practices for establishing cost saving goals (for example CPA, CPC) for digital advertising and PPC?
Digital Advertising PPC
What are generally accepted practices for establishing cost saving goals (for example CPA, CPC) f...
Showing 161 - 180 of 231 results
«1...789101112»