Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
Digital Advertising, PPC, Display
0 votes
0 answers
What are generally accepted practices for generating keyword lists for a paid search account? Ans...
0 votes
0 answers
What are generally accepted practices for researching keywords for a paid search account? Answers...
0 votes
0 answers
What are generally accepted practices for grouping keywords in a paid search account? Answers mus...
0 votes
0 answers
In the context of paid search, what are product parts and numbers keywords? Answers must include:...
0 votes
0 answers
In the context of paid search, what is a symptom keyword? Answers must include: Definition of ter...
0 votes
0 answers
In the context of paid search, what is a problem keyword? Answers must include: Definition of ter...
0 votes
0 answers
In the context of paid search, what is an explicit keyword? Answers must include: Definition of t...
0 votes
0 answers
In the context of paid search, what is an informational keyword? Answers must include: Definition...
0 votes
0 answers
In the context of paid search, what is a transactional keyword? Answers must include: Definition ...
0 votes
0 answers
What are generally accepted practices for estimating a digital advertising / paid search account ...
0 votes
0 answers
What are generally accepted practices for setting initial digital marketing / paid search bids ba...
0 votes
0 answers
What are generally accepted practices for estimating conversion rates and profits of a digital ad...
0 votes
0 answers
What are generally understood platform limits of a digital advertising / paid search account budget?
What are generally understood platform limits of a digital advertising / paid search account budg...
0 votes
0 answers
What are generally accepted practices for building a large paid search account in a spreadsheet a...
0 votes
0 answers
What are generally accepted practices for manipulating paid search data in an offline ad editor? ...
0 votes
0 answers
What are generally accepted practices for downloading a paid search account to an offline ad editor?
What are generally accepted practices for downloading a paid search account to an offline ad edit...
0 votes
0 answers
What are generally accepted practices for optimizing a digital advertising / paid search account ...
0 votes
0 answers
What are generally accepted practices for using negative keywords to control ad serving? Answers ...
0 votes
0 answers
What are generally accepted practices in paid search for using negative keyword libraries? Answer...
0 votes
0 answers
What are generally accepted practices for creating ad groups for digital advertising / paid searc...