Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
Digital Advertising, PPC, Display
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In the context of digital advertising / paid search, what are generally accepted practices for ma...
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In the context of paid search, what is an exact match negative keyword? Answers must include: Def...
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What are generally accepted practices for analysing trends in digital advertising / paid search a...
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In the context of digital advertising / paid search, what are commonly accepted practices for cho...
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What are generally accepted practices for establishing brand exposure goals for digital advertisi...
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In the context of digital advertising / paid search services, what are some common pay for perfor...
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In the context of digital advertising / paid search, what is quality score? Answers must include:...
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What are some commonly accepted ways in which audience position in the buying cycle changes digit...
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In the context of paid search, what are typical factors that create a quality score? Answers must...
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What are generally accepted practices for testing digital advertising / paid search rich media ad...
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What are generally accepted practices for building a large paid search account in a spreadsheet a...
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In the context of digital advertising / paid search, what are commonly accepted practices for opt...
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What are generally accepted practices for establishing retargeting goals for digital advertising ...
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In the context of paid search, how do structured snippet extensions work with text ads? Answers m...
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What are generally accepted practices for establishing cost saving goals (for example CPA, CPC) f...
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What are generally accepted practices for defining the goals of a digital advertising / paid sear...
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In the context of digital advertising / paid search, what are typical disadvantages of multivaria...
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What are generally accepted practices for running reports and picking winners based upon success ...
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In the context of digital advertising / paid search, how does CPA bidding work? Answers must incl...
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In the context of digital advertising / paid search, what is an API and why is it useful? Answers...