Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
Digital Advertising, PPC, Display
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In the context of digital advertising / paid search, what is ad position? Answers must include: D...
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In the context of paid search, what the purpose of a text ad? Answers must include: Definition of...
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What are generally accepted practices for establishing company goals related to digital advertisi...
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In the context of digital advertising / paid search, what are common video ad formats? Answers mu...
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In the context of digital advertising / paid search, what are commonly accepted practices for set...
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In the context of paid search, what is an exact match keyword? Answers must include: Definition o...
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In the context of paid search, what are the requirements for a destination URL? Answers must incl...
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In the context of paid search, what are generally accepted practices for composing and critiquing...
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In the context of paid search, what are generally accepted practices for bid automation based on ...
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In the context of digital advertising / paid search, what is click fraud? Answers must include: D...
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What are generally accepted practices for creating ad groups for digital advertising / paid searc...
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What are generally accepted practices for using negative keywords to control ad serving? Answers ...
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In the context of digital advertising / paid search, what are generally accepted practices for se...
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In the context of paid search, what is a symptom keyword? Answers must include: Definition of ter...
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What are generally accepted profit / revenue inputs used to set digital advertising / paid search...
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What are generally accepted practices for establishing brand exposure goals for digital advertisi...
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In the context of paid search, what is an exact match negative keyword? Answers must include: Def...
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What are generally accepted practices for establishing customer satisfaction (or similar sentimen...
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In the context of paid search, what are commonly accepted ways in which the keyword filtering pro...
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In the context of digital advertising / paid search, what is the commonly accepted understanding ...